Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? So, be a dear.

Metrics 141

Metrics Reporting Analytics Marketing 141

AWS Big Data

NOVEMBER 2, 2023

At GoDaddy, we embarked on a journey to uncover the efficiency promises of AWS Graviton2 on Amazon EMR Serverless as part of our long-term vision for cost-effective intelligent computing. EMR Serverless on Graviton2 demonstrated an advantage in cost-effectiveness, resulting in significant savings in total run costs.

Cost-Benefit 91

Cost-Benefit Big Data Testing Optimization 91

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

datapine

FEBRUARY 4, 2020

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

CIO Business Intelligence

APRIL 2, 2024

Over the past decade, CIOs have invested significantly in digital transformation initiatives in an effort to improve customer experiences, build data analytics capabilities, and deliver productivity enhancements with automation. While the CIO sees the big picture, their peers need to know how the change will benefit them.”

Management 113

Management Digital Transformation Testing Experimentation 113

DataRobot Blog

MARCH 7, 2023

DataRobot on Azure accelerates the machine learning lifecycle with advanced capabilities for rapid experimentation across new data sources and multiple problem types. DataRobot is available on Azure as an AI Platform Single-Tenant SaaS, eliminating the time and cost of an on-premises implementation.

Data-driven 59

Data-driven Machine Learning Experimentation Data Lake 59

IBM Big Data Hub

SEPTEMBER 25, 2023

But what most people don’t realize is that behind the scenes, Uber is not just a transportation service; it’s a data and analytics powerhouse. This blog takes you on a journey into the world of Uber’s analytics and the critical role that Presto, the open source SQL query engine, plays in driving their success.

OLAP 88

OLAP Data Lake Data-driven Snapshot 88

CIO Business Intelligence

FEBRUARY 3, 2023

He says that IT remains largely in-house across helpdesk, data analytics, cybersecurity and development, bar small pockets of outsourced capability for software development and testing, and suggests that business growth hasn’t been the only challenge—not least in the days after Queen Elizabeth II’s death last September. “We

IT 52

IT Experimentation Scorecard Digital Transformation 52

Occam's Razor

MAY 22, 2006

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers. Counter claims?

Experimentation 103

Experimentation Testing Optimization Measurement 103

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. Of course, measure that using the four best social media metrics !) Please do sign up. Should you own or rent?

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

CIO Business Intelligence

APRIL 18, 2022

Organizations that continued full speed ahead with their digital transformation initiatives during the COVID-19 pandemic are able to ruminate on what went right and what they would have done differently, with the benefit of hindsight. Rich Nanda, US strategy and analytics offerings leader, Deloitte Consulting. Deloitte Consulting. “In

Digital Transformation 145

Digital Transformation Dashboards Cost-Benefit Consulting 145

AWS Big Data

JANUARY 9, 2024

It similarly codes the query as a vector and then uses a distance metric to find nearby vectors in the multi-dimensional space to find matches. However, not all customers who have the opportunity to benefit from k-NN have adopted it, due to the significant engineering effort and resources required to do so.

Cost-Benefit 94

Cost-Benefit Visualization Modeling Machine Learning 94

Corinium

APRIL 25, 2019

Ahead of the Chief Data Analytics Officers & Influencers, Insurance event we caught up with Dominic Sartorio, Senior Vice President for Products & Development, Protegrity to discuss how the industry is evolving. Life insurance needs accurate data on consumer health, age and other metrics of risk. That’s the reward.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

AWS Big Data

NOVEMBER 14, 2023

With a combination of low-latency data streaming and analytics, they are able to understand and personalize the user experience via a seamlessly integrated, self-reliant system for experimentation and automated feedback. This is why Kinesis Data Streams is a good fit. The biggest advantage is the managed nature of our solution on AWS.

IoT 55

IoT Data-driven Data Lake Data Strategy 55

Occam's Razor

AUGUST 23, 2010

Every believer in Web Analytics 2.0 What comes from Google Analytics, Adobe Site Catalyst, WebTrends, CoreInsight / NetMetrics and more. Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors. Get everyone involved!

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

DataRobot Blog

FEBRUARY 15, 2023

The cost of real estate has been a rollercoaster ride in this challenging macroeconomic climate. AI catalog encourages a culture of collaboration and sharing data assets that will benefit your organization, leading to big gains in productivity, sharing new sources, and creating a collaborative environment for enterprise AI.

Modeling 52

Modeling Machine Learning Cost-Benefit Metrics 52

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Companies that succeed at machine learning tend to build on those existing analytics use cases.

Management 110

Management Machine Learning Experimentation Metrics 110

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

This post describes the analytical issues which arise in such a setting, and what the data scientist can do about them. With more features come more potential post hoc hypotheses about what is driving metrics of interest, and more opportunity for exploratory analysis. Make experimentation cheap and understand the cost of bad decisions.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

NOVEMBER 2, 2015

The benefits are numerous. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. Economic Value (EcV) is the value of short and long-term revenue and cost savings. It can be a brand metric, say Likelihood to Recommend. The opportunity cost.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

OCTOBER 23, 2006

0 Ownership of web analytics: Business. ‡ Never start with clickstream, it becomes “old” quickly ‡ People care about their paychecks ‡ Execution strategy: ~ Identify Senior Management hot buttons ~ Exhibit daily that you can • increase revenue • trim costs • improve customer satisfaction.

Data-driven 117

Data-driven Metrics KPI Reporting 117

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people."

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

The Unofficial Google Data Science Blog

OCTOBER 21, 2015

It is important to make clear distinctions among each of these, and to advance the state of knowledge through concerted observation, modeling and experimentation. Worse, the community may act on these ambiguous explanations, incurring real costs. We sliced and diced the experimental data in many many ways.

Slice and Dice 45

Slice and Dice Experimentation Data-driven Data Science 45