Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. The foundation of each SEO optimization is keyword research.

Data Analytics 123

Data Analytics Analytics Data-driven Marketing 123

Smart Data Collective

MARCH 5, 2021

Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Email marketing is even more effective for companies that know how to use data analytics to get the most out of it.

Marketing 143

Marketing Data Analytics Analytics ROI 143

Smart Data Collective

MAY 19, 2022

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. It is well known that LinkedIn is built on big data.

Data Analytics 140

Data Analytics Analytics Big Data Advertising 140

Smart Data Collective

MAY 28, 2022

Fortunately, companies can use big data to optimize their business models. for every $1 they invest in data analytics. This is a stunning ROI. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization.

Data Analytics 106

Data Analytics Analytics Data mining ROI 106

Smart Data Collective

APRIL 5, 2022

Data analytics has led to a huge shift in the marketing profession. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. Earlier this year, VentureBeat published an article titled How data science can boost SEO strategy. Key Takeaways.

Marketing 126

Marketing Data Analytics Analytics Advertising 126

Smart Data Collective

JULY 7, 2021

Analytics is extremely important for any company that wants to get the most out of its marketing efforts. It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. You need to learn how to use big data and social analytics with your marketing strategy.

Marketing 126

Marketing Strategy Optimization Analytics 126

DataKitchen

MARCH 16, 2023

How to measure your data analytics team? So it’s Monday, and you lead a data analytics team of perhaps 30 people. Like most leaders of data analytic teams, you have been doing very little to quantify your team’s success. What should be in that report about your data team? Introduction.

Metrics 130

Metrics Data Analytics Analytics Measurement 130

Smart Data Collective

APRIL 21, 2022

We have pointed out in the past that big data offers a number of benefits for online commerce. One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. User experience optimization (UX) is becoming more important than ever.

Data Analytics 116

Data Analytics Analytics Big Data Machine Learning 116

Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics refers to the systematic computational analysis of statistics or data. It lays a core foundation necessary for business planning.

Marketing 110

Marketing Data Analytics Key Performance Indicator Analytics 110

Smart Data Collective

MAY 18, 2022

Data analytics is an invaluable part of the modern product development process. Companies are using big data for a variety of purposes. Advances in data analytics have raised the bar with QA standards. Companies need to invest in higher quality data analytics solutions to make the most of their QA methodologies.

Testing 106

Testing Data Analytics Analytics Big Data 106

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 104

Marketing Analytics ROI Data-driven 104

Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. American Express is an example of a company that has used big data to improve its business model.

Marketing 101

Marketing Data Analytics Analytics Big Data 101

Smart Data Collective

FEBRUARY 21, 2021

Data analytics is very important to the future of marketing. A growing number of marketers are using data analytics technology to optimize their lead generation models. One of the most important benefits of using data analytics is that it can improve AI algorithms. Are they responsive or not?

Strategy 99

Strategy Data Analytics Analytics Data-driven 99

Smart Data Collective

NOVEMBER 29, 2021

Data analytics has become a very important element of success for modern businesses. Many business owners have discovered the wonders of using big data for a variety of common purposes, such as identifying ways to cut costs, improve their SEO strategies with data-driven methodologies and even optimize their human resources models.

Data Analytics 110

Data Analytics Analytics Big Data B2B 110

Cloudera

OCTOBER 30, 2023

The public cloud is increasingly becoming the preferred platform to host data analytics – related projects, such as business intelligence, machine learning (ML), and AI applications. The FinOps framework is helping organizations to obtain the best ROI for their cloud transformation.

Analytics 75

Analytics Cost-Benefit ROI Business Objectives 75

Smart Data Collective

AUGUST 23, 2023

Big data technology has rapidly changed the state of modern marketing. One of the biggest ways that brands are using big data is by optimizing their approach to trade show marketing. IBISWorld has shown that big data can be extremely beneficial for companies relying on trade shows.

Big Data 81

Big Data ROI Marketing Advertising 81

Smart Data Collective

MAY 28, 2019

Big data is giving savvy brands a significant edge in the market. They are able to use analytics and other data insights to bolster customer service, reduce marginal operating costs and scale production. One of the biggest benefits of big data is in the arena of digital marketing. Big data helps in multiple ways.

ROI 87

ROI Big Data Marketing Advertising 87

Smart Data Collective

JULY 24, 2023

Analytics technology has been a huge gamechanger for the sports industry. billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. We will also cover some of the changes brought on by data analytics.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing.

Analytics 119

Analytics Marketing ROI Testing 119

Smarten

JUNE 8, 2023

Today’s business intelligence solutions provide mobile support for business users in an easy-to-use, self-serve environment, so every team member can participate in data analytics and use that data to perform their role and to make confident decisions. Today’s work environs are increasingly flexible.

Optimization 67

Optimization Enterprise Business Intelligence Predictive Modeling 67

Smart Data Collective

JANUARY 27, 2022

In a sense, despite its tremendous value, big data has become a bit of a bubble for many companies. They have heard that big data can be useful, so they invest in it without much consideration for their ROI. If you are trying to create a data-centric business, you are going to need to invest wisely.

Optimization 104

Optimization IT Big Data Cost-Benefit 104

Smart Data Collective

MARCH 30, 2022

Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are.

Analytics 114

Analytics Cost-Benefit Testing Dashboards 114

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally. Instagram marketing is one of the areas that can be highly dependent on analytics technology.

Analytics 101

Analytics Marketing Sales Metrics 101

Smart Data Collective

JANUARY 11, 2023

billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising. One tourist company utilized data analytics to boost website conversions by 40%. Use AI and Data Analytics for Video Marketing.

Data-driven 98

Data-driven Marketing Advertising Big Data 98

Smart Data Collective

JUNE 24, 2021

Analytics plays an invaluable role in modern marketing. We have talked extensively about the value of using data for marketing strategies in all industries. Analytics can be particularly useful for content marketing. Many marketers are stuck in 2008, when data analytics didn’t have a place in digital marketing strategies.

Marketing 86

Marketing Strategy Analytics Marketing Analytics 86

bridgei2i

JUNE 25, 2020

Digital Engagement of Employees in the Post-Pandemic Era and New Data/ Analytics Data Opportunities. Major themes in Digital Employee Engagement and opportunities created by new data/analytics. Employers could use various data sources like voice/chat and use analytics to understand key themes.

Data Analytics 52

Data Analytics Analytics ROI Risk 52

Smart Data Collective

APRIL 24, 2019

If you represent a manufacturing concern and you’re wondering about the benefits of capturing and analyzing operational data , you’ve come to the right place. Investing in analytics isn’t something to take lightly, but companies that do it well can set themselves up for success they didn’t even know was attainable.

Analytics 98

Analytics Manufacturing Cost-Benefit Internet of Things 98

Smart Data Collective

JUNE 30, 2022

Geoffrey Moore tweeted about this in 2012 when he said: “Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.”. His statement about the importance of big data in social media marketing is even more true today. This is especially accurate for Instagram marketers.

Data-driven 109

Data-driven Marketing Strategy Big Data 109

Sisense

FEBRUARY 26, 2020

We all know that data is becoming more and more essential for businesses, as the volume of data keeps growing. Dresner reported that nearly 97% of respondents in their Big Data Analytics Market Study consider Big Data to be either important or critical to their businesses.

Digital Transformation 90

Digital Transformation Analytics Cost-Benefit Data-driven 90

BizAcuity

FEBRUARY 15, 2019

Sales Analytics in simple terms can be defined as the process used to identify, understand, predict and model sales trends and sales results and in this process of understanding of these trends helps its users in finding improvement points. Sales Analytics in Event Industry – A Perspective View. Image Source: [link].

Sales 67

Sales Analytics ROI B2B 67

CIO Business Intelligence

MARCH 30, 2022

Using data to implement and improve processes lets organizations take advantage of the rapidly-evolving field of machine learning to gain significant ROI. Power business decisions with enriched data. It is critical that CROs identify and mitigate those risks to minimize impact on ROI. Enrich to Empower. perhaps, ….”organize

Technology 98

Technology Internet of Things ROI IoT 98

Smart Data Collective

DECEMBER 13, 2021

Big data has become a highly invaluable aspect of modern business. More companies are using sophisticated data analytics and AI tools to overhaul their business models. Some industries have become more dependent on big data than others. Use data to strengthen brand identity.

Data-driven 135

Data-driven Marketing Strategy Big Data 135

CIO Business Intelligence

MAY 9, 2024

They should lead the efforts to tie AI capabilities to data analytics and business process strategies and champion an AI-first mindset throughout the organization. They also need to understand the vitality of quality data for AI success, as well as governance frameworks to ensure responsible and ethical use of AI.

Risk Management 138

Risk Management Risk Cost-Benefit Technology 138

Smart Data Collective

JUNE 29, 2022

In fact, a recent study by the Direct Marketing Association showed that email marketing produces an average return on investment (ROI) of $44 for every dollar spent. You can get even more value from email marketing if you leverage data strategically. Here are 10 essential strategies for email marketing success with data analytics.

B2B 105

B2B Data-driven Marketing Strategy 105

Smart Data Collective

AUGUST 31, 2023

Data analytics has had a tremendous impact on the financial sector in recent years. Therefore, it should be no surprise that the market for financial analytics is projected to be worth nearly $19 billion by 2030. There are a ton of great benefits of using data analytics in finance.

ROI 95

ROI Data Analytics Analytics Risk 95

IBM Big Data Hub

NOVEMBER 29, 2023

In 2023, the IBM® Institute for Business Value (IBV) surveyed 2,500 global executives and found that best-in-class companies are reaping a 13% ROI from their AI projects—more than twice the average ROI of 5.9%. Stream analytics can be used to help improve the speed and accuracy of models’ predictions.

Unstructured Data 91

Unstructured Data Data-driven ROI Machine Learning 91

datapine

MAY 21, 2019

“BI is about providing the right data at the right time to the right people so that they can take the right decisions” – Nic Smith. Data analytics isn’t just for the Big Guys anymore; it’s accessible to ventures, organizations, and businesses of all shapes, sizes, and sectors.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183