Analytics Key Performance Indicator Marketing Analytics Strategy 
Smart Data Collective
JUNE 25, 2021
They must make sure that their marketing strategy is operating effectively. However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. It has a lot more to that.
Sisense
JUNE 22, 2021
The reluctance to adopt multi-touch attribution is partly because of the lack of a tactical plan, said John Loury, President, Cause and Effect Strategy (CE Strategy), a business intelligence and analytics firm that was founded to provide insight-led marketing strategies for clients. Learn more.
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datapine
MAY 9, 2019
By gaining the ability to understand which datasets are relevant to particular goals, strategies, and initiatives in your organization, you’ll be able to identify trends or patterns that will help you make significant improvements in a number of key areas within the organization. Data access, analytics, and presentation.
Smart Data Collective
APRIL 18, 2023
Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement. Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. Marketers are more qualified if they have a background in data analytics.
Smart Data Collective
MARCH 11, 2022
There is no disputing that data analytics is a huge gamechanger for companies all over the world. One of the most important is in the field of marketing. Therefore, you need sophisticated customer analytics to analyze complex customer behavior. What Is Customer Service Analytics? Customer Service Analytics: Use Cases.
Occam's Razor
JANUARY 4, 2022
The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. CoGS, and 3.
Occam's Razor
MARCH 7, 2022
In our world – marketing research and analytics – that word has come to represent data puking. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. I have the following ask of the analytics team: We have to be the biggest enemy of our work. Go for insights!
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