David Menninger's Analyst Perspectives

OCTOBER 5, 2023

The 2023 Ventana Research Buyers Guide for Augmented Analytics research enables me to provide observations about how the market has advanced.

Marketing 248

Marketing Analytics Machine Learning 248

Analytics Vidhya

MARCH 8, 2024

Now that the entire world of AI communication has been revolutionized by ChatGPT, we must take advantage of its pluses to become successful at affiliate marketing. Discover how, with the help of […] The post 9 ChatGPT Affiliate Marketing Tips to Try appeared first on Analytics Vidhya.

Marketing 280

Marketing Analytics IT 280

Analytics Vidhya

JANUARY 25, 2024

Introduction Affiliate marketing is a dynamic and evolving field, and staying ahead of the competition requires creativity and strategic thinking. In this article, we’ll explore a unique approach to affiliate marketing success by combining the power of ChatGPT and Bard.

Marketing 291

Marketing Analytics 291

Analytics Vidhya

SEPTEMBER 19, 2023

Marketing is a very dynamic sector where one really struggles to stay ahead of the curve. ChatGPT can be your ticket to success, a gift of technology in today’s fast-paced, […] The post 15 Ways to Use ChatGPT for Marketing appeared first on Analytics Vidhya. Maintaining success is as crucial as attaining it.

Marketing 350

Marketing Technology Analytics IT 350

Analytics Vidhya

APRIL 8, 2024

Introduction AI has totally change how trading and investing are done in the Indian stock market. The aim is to improve decision-making, adjust portfolios, and find trading chances in the changing stock market using machine learning, sentiment analysis, and predictive analytics.

Marketing 259

Marketing Predictive Analytics Machine Learning Analytics 259

Analytics Vidhya

JUNE 17, 2023

Data science is a game-changer for marketing professionals in today’s digital age. With vast amounts of data available, marketers now have the power to unlock valuable insights and make data-driven decisions that drive business growth. appeared first on Analytics Vidhya.

Data Science 314

Data Science Marketing Predictive Modeling Statistics 314

Analytics Vidhya

SEPTEMBER 25, 2023

Introduction The forex market refers to the market of currency exchange at the global level. Artificial intelligence (AI) has played a key role in the advancement of the forex market. In 2023, traders can easily access financial data and historical information about the trading market with a superior security system.

Marketing 320

Marketing Analytics Deep Learning Machine Learning 320

Analytics Vidhya

MARCH 6, 2024

Introduction Are you a seasoned marketer looking to revolutionize your content strategy? This tool opens the door to endless possibilities of making videos using Zebracat […] The post Create your Next Marketing Video using Zebracat AI appeared first on Analytics Vidhya.

Marketing 256

Marketing Strategy Analytics Technology 256

Analytics Vidhya

APRIL 11, 2023

Employing cutting-edge automation technology is the wisest move to thrive in the market. Marketing automation tools improve productivity and clear up time and energy that often is efficiently used for tasks that are on […] The post 18 Must-Have Marketing Automation Tools to Streamline Your Marketing Efforts!

Marketing 262

Marketing Technology Analytics IT 262

Analytics Vidhya

SEPTEMBER 27, 2023

In this digital marketplace, where countless products and services compete for attention, the ability to effectively connect with customers […] The post Customized Marketing Copywriting Using LLMS for E-commerce appeared first on Analytics Vidhya.

Marketing 320

Marketing Technology Analytics Machine Learning 320

Analytics Vidhya

MAY 12, 2023

Introduction Whether it’s an established company or fairly new in the market, almost every business uses different Marketing channels like TV, Radio, Emails, Social Media, etc., to reach its potential customers and increase awareness about its product, and in turn, maximize sales or revenue.

Marketing 304

Marketing Modeling Sales Analytics 304

Analytics Vidhya

JUNE 20, 2023

Deep within the bustling streets of Shenzhen’s Huaqiangbei electronics area, an underground market for high-end Nvidia AI chips has emerged. This hidden world operates discreetly as vendors navigate export restrictions and intense demand for these cutting-edge processors.

Marketing 323

Marketing Analytics Modeling 323

Analytics Vidhya

MARCH 14, 2023

Introduction Machine Learning in marketing has altered the traditional way of marketing. According to Gartner, by 2023, leading organizations will employ machine learning in some aspects of their sales process.

Machine Learning 332

Machine Learning Marketing Sales Analytics 332

Analytics Vidhya

JANUARY 4, 2024

The wearable market is ready to step into a new era with the integration of Artificial Intelligence (AI). This transformative shift is set to reshape the industry, propelling the AI wearable market to unprecedented heights. As of 2022, the AI wearable market has already made its mark with a valuation of $24.4

Marketing 270

Marketing Analytics IT 270

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 107

Marketing Analytics ROI Data-driven 107

Analytics Vidhya

SEPTEMBER 13, 2022

Introduction In the era of big data, it’s no surprise that more and more marketers are using data science in marketing to better position their brands, products, and services in today’s hyper-competitive marketplace. The post How to Use Data to Drive Your Marketing Strategy appeared first on Analytics Vidhya.

Marketing 365

Marketing Strategy Data Science Big Data 365

Analytics Vidhya

APRIL 24, 2023

This AI-driven tool has the potential to revolutionize the world of SEO and marketing, offering users valuable insights and assistance in various aspects of their strategy.

Marketing 259

Marketing Strategy Analytics IT 259

Analytics Vidhya

MARCH 13, 2024

This powerful tool analyzes charts and provides concise, data-driven insights for both stock and crypto markets, empowering professionals with the critical information they need to make quick, informed decisions. […] The post How to Analyze Market Charts Using Chart GPT appeared first on Analytics Vidhya.

Marketing 167

Marketing Data-driven Analytics Strategy 167

Analytics Vidhya

JULY 14, 2023

Introduction With the exponential growth of data and the need for data-driven decision-making, the intersection of marketing and data science has become increasingly important. This article will guide you in successfully transitioning from marketing to data science. appeared first on Analytics Vidhya.

Data Science 268

Data Science Marketing Data-driven Analytics 268

Analytics Vidhya

MARCH 9, 2023

Introduction Machine learning is a powerful tool for digital marketing that uses data analysis to predict consumer behavior and improve marketing campaigns. According to a […] The post 10 Ways to Use Machine Learning for Marketing in 2023 appeared first on Analytics Vidhya.

Machine Learning 295

Machine Learning Marketing Analytics IT 295

David Menninger's Analyst Perspectives

FEBRUARY 3, 2022

Ventana Research recently announced its 2022 Market Agenda for Analytics , continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from technology investments in order to improve business outcomes.

Marketing 247

Marketing Analytics Optimization Technology 247

Analytics Vidhya

MAY 22, 2023

The US stock market has been receiving a boost from artificial intelligence (AI), according to a report in Economic Times. Analysts estimate that about 25% to 50% of these gains are due […] The post US Stock Market Finds Boost From Artificial Intelligence (AI) appeared first on Analytics Vidhya.

Marketing 275

Marketing Reporting Analytics 275

Analytics Vidhya

APRIL 5, 2023

80% of the top-performing businesses worldwide have witnessed a significant increase in earnings and customer engagement through marketing automation technologies. Eliminating redundancy, accelerating tasks, and promising optimal accuracy– marketing automation is a reliable tactic to thrive in today’s competitive world.

Marketing 271

Marketing IT Optimization Technology 271

Analytics Vidhya

OCTOBER 5, 2020

The post Power of Marketing and Business Analytics – An Approach to Grow your Business Online from Scratch appeared first on Analytics Vidhya. This article was published as a part of the Data Science Blogathon. Quoting Peter Drucker, “What gets measured, gets managed.” Have you ever pondered.

Business Analytics 343

Business Analytics Marketing Analytics Measurement 343

Smart Data Collective

NOVEMBER 20, 2022

Data analytics is unquestionably one of the most disruptive technologies impacting the manufacturing sector. Manufacturers are projected to spend nearly $10 billion on analytics by the end of the year. Data analytics can solve many of the biggest challenges that manufacturers face.

Manufacturing 133

Manufacturing Marketing Data Analytics Analytics 133

Analytics Vidhya

MAY 24, 2022

Introduction on RFM analysis RFM and Market Basket Analysis is one of the applications of machine learning in the ecommerce and retail sector. Nowadays the machine learnings algorithms are playing a crucial role to enable the retail and ecommerce market to enhance their […].

Marketing 348

Marketing Machine Learning Data Science Publishing 348

Analytics Vidhya

OCTOBER 2, 2021

This article was published as a part of the Data Science Blogathon Overview This comprehensive guide will instigate you to the world of Market Basket Analysis along with an implementation using Python on a dataset. Market Basket Analysis will help you to design different store Layouts.

Marketing 353

Marketing Machine Learning Data Science Publishing 353

Analytics Vidhya

MARCH 11, 2023

Introduction In today’s data-driven world, the role of marketing in businesses has become more complex than ever before. This article will explore […] The post How To Create A Marketing Strategy Using Artificial Intelligence? appeared first on Analytics Vidhya.

Marketing 262

Marketing Strategy Deep Learning Machine Learning 262

David Menninger's Analyst Perspectives

JULY 23, 2021

The 2021 Ventana Research Value Index: Collaborative Analytics and Data is the distillation of a year of market and product research by Ventana Research. I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements.

Marketing 246

Marketing Analytics Business Intelligence Technology 246

Analytics Vidhya

MAY 13, 2023

The AI Sandbox will allow advertisers to create alternative […] The post Meta’s AI Tool Automatically Generates Audience-Specific Copies for Marketers appeared first on Analytics Vidhya. The company beat analyst expectations and posted year-on-year revenue growth for the first time in three quarters.

Marketing 288

Marketing Advertising Analytics IT 288