Smart Data Collective

OCTOBER 1, 2020

Email has proven to be a remarkably resilient marketing medium. The ROI of email marketing can be up to 4,400%. However, email marketing is also rather complicated. Businesses that depend on email marketing need to take advantage of various types of technology to leverage it effectively.

Machine Learning 141

Machine Learning ROI Marketing Advertising 141

Smart Data Collective

AUGUST 23, 2023

Big data technology has rapidly changed the state of modern marketing. One of the biggest ways that brands are using big data is by optimizing their approach to trade show marketing. One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively.

Big Data 82

Big Data ROI Marketing Advertising 82

Smart Data Collective

JULY 7, 2022

We have previously talked about the reasons that data analytics technology is changing the financial industry. One of the most significant changes has been in the field of stock market investing. Analytics Insight has touched on some of the benefits of using data analytics to make better stock market trades.

Marketing 142

Marketing Data Analytics Analytics ROI 142

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Marketing 103

Marketing Data Analytics Analytics IT 103

Smart Data Collective

JULY 24, 2023

Analytics technology has been a huge gamechanger for the sports industry. billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Abbas states that more players are attempting three-point shots based on analytics findings.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Smart Data Collective

JULY 16, 2023

We mentioned that data analytics is vital to marketing , but it is affecting many other industries as well. The market for financial analytics was worth $8.2 The market for financial analytics was worth $8.2 In fact, big data keeps gaining momentum. Countless industry have been shaped by big data.

ROI 71

ROI Data Analytics Analytics Risk Management 71

David Menninger's Analyst Perspectives

OCTOBER 17, 2023

The Ventana Research 2023 Mobile Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research.

Analytics 167

Analytics ROI Marketing Management 167

Smart Data Collective

JULY 7, 2021

Analytics is extremely important for any company that wants to get the most out of its marketing efforts. Social media marketing is no exception. It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. No business can afford to be without it.

Marketing 127

Marketing Strategy Optimization Analytics 127

Smart Data Collective

MARCH 5, 2021

Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Email marketing is even more effective for companies that know how to use data analytics to get the most out of it.

Marketing 144

Marketing Data Analytics Analytics ROI 144

Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. A company needs to invest in its marketing campaigns and maintain communication with its audience.

Marketing Analytics 95

Marketing Analytics Marketing Data-driven Analytics 95

David Menninger's Analyst Perspectives

APRIL 15, 2019

I am happy to offer some insights on Microsoft drawn from our latest Value Index research, which provides an analytic representation of our assessment of how well vendors’ offerings meet buyers’ requirements.

Marketing 191

Marketing Analytics Business Intelligence ROI 191

Smart Data Collective

APRIL 5, 2022

Data analytics has led to a huge shift in the marketing profession. A large part of this is due to advances in digital marketing. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. This is particularly true for search engine marketers.

Marketing 127

Marketing Data Analytics Analytics Advertising 127

David Menninger's Analyst Perspectives

OCTOBER 4, 2023

The Ventana Research 2023 Analytics and Data Buyers Guide is the distillation of a year of market and product research by Ventana Research.

Analytics 144

Analytics ROI Marketing Management 144

Smart Data Collective

MAY 28, 2019

Big data is giving savvy brands a significant edge in the market. They are able to use analytics and other data insights to bolster customer service, reduce marginal operating costs and scale production. One of the biggest benefits of big data is in the arena of digital marketing. How does big data help with digital marketing?

ROI 87

ROI Big Data Marketing Advertising 87

Aryng

MAY 4, 2022

When it comes to deciding on marketing budget and marketing strategies, the marketing executives pull up last year’s marketing cost, customer growth, and revenue; and depending upon the next year’s targets (which are mostly set by the top management), they decide the next year’s marketing budget.

ROI 52

ROI Marketing Strategy Management 52

datapine

APRIL 21, 2022

Digital transformation of your business is possible when you can use emerging automation, Machine Learning (ML), and Artificial Intelligence (AI) technologies in your marketing. However, when it comes to digital transformation in marketing, there is a larger revolution in how marketers use modern tools and technologies.

Digital Transformation 206

Digital Transformation Marketing Advertising Scorecard 206

Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics refers to the systematic computational analysis of statistics or data. What is revenue marketing? Make Smarter Decisions and Meet Your KPI.

Marketing 112

Marketing Data Analytics Key Performance Indicator Analytics 112

Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. The Fundamentals of Using Data Analytics to Become a Successful Online Entrepreneur.

Marketing 103

Marketing Data Analytics Analytics Big Data 103

Smart Data Collective

MAY 4, 2021

With most businesses investing more heavily data-driven, digital marketing strategies recent years, it’s important to stay ahead of your competitors. With a good email marketing strategy in place, you are likely to be more successful. Big data has become incredibly important for the future of email marketing.

Marketing 102

Marketing Strategy Optimization Data Analytics 102

David Menninger's Analyst Perspectives

APRIL 1, 2021

The Ventana Research Value Index: Analytics and Data 2021 is the distillation of a year of market and product research by Ventana Research. TCO/ROI and vendor validation. Using this methodology, we evaluated vendor submissions in seven categories: five relevant to the product experience ?

Analytics 236

Analytics ROI Business Intelligence Marketing 236

Smarten

MAY 17, 2024

When an enterprise undertakes an Augmented Analytics project, it is typically doing so because it wishes to initiate data democratization, improve data literacy among its team members and create Citizen Data Scientists. Let’s consider some of the benefits and advantages inherent in Data Scientist use of Augmented Analytics solutions.

Analytics 52

Analytics Predictive Modeling ROI Cost-Benefit 52

Smart Data Collective

AUGUST 21, 2023

The fitness tracker analytics market size was worth over $44 billion last year. However, there are other ways that data analytics is transforming the fitness industry. Data Analytics Demonstrates the Benefits of Various Fitness Certification Programs In fitness certifications, two notable players stand out: NASM and ACE.

ROI 81

ROI Data Analytics Analytics Big Data 81

Smart Data Collective

JANUARY 11, 2023

Many businesses are taking advantage of big data to improve their marketing and financial management practices. billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising. Businesses spent over $14.2

Data-driven 100

Data-driven Marketing Advertising Big Data 100

Smart Data Collective

AUGUST 4, 2020

Digital marketing is becoming more important during the pandemic. Companies are investing more in digital marketing to respond to changing consumer behavior. Fortunately, new data analytics advances can help. Fortunately, new data analytics advances can help. The digital marketing profession is a prime example.

Marketing 119

Marketing Data Analytics Analytics Big Data 119

Smart Data Collective

JUNE 24, 2021

Analytics plays an invaluable role in modern marketing. We have talked extensively about the value of using data for marketing strategies in all industries. Analytics can be particularly useful for content marketing. The Evolution of Analytics in Content Marketing. Stand out in your industry.

Marketing 87

Marketing Strategy Analytics Marketing Analytics 87

CIO Business Intelligence

APRIL 18, 2022

Today, Doug Laney, innovation fellow of data and analytics strategy at West Monroe, disputes Humby’s assertion on a technicality: “When you use a drop of oil, you can only use it one way at a time,” Laney says. And companies that sell data products or data derivatives of some kind have a 3x market-to-book value ratio,” he says.

ROI 115

ROI IT Dashboards Sales 115

Smarten

JANUARY 5, 2023

By embedding BI, you can improve the user adoption rate, lower TCO and improve ROI. AND that isn’t going to change just because you decide to implement a business intelligence or augmented analytics solution. Improve user adoption and ROI for BI investments. Deep dive analytics capability. Provide seamless support.

ROI 52

ROI Business Intelligence Cost-Benefit Software 52

Smart Data Collective

JULY 11, 2022

We have talked about the benefits of using big data in the marketing profession in the past. The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. Social Media Marketing.

Data Analytics 133

Data Analytics Analytics Advertising Big Data 133

Smart Data Collective

DECEMBER 13, 2021

More companies are using sophisticated data analytics and AI tools to overhaul their business models. New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. Leverage AI in SMS marketing.

Data-driven 136

Data-driven Marketing Strategy Big Data 136

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

Smart Data Collective

SEPTEMBER 29, 2022

Big data has changed the marketing profession in extraordinary ways. billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing.

Data-driven 130

Data-driven Marketing Strategy ROI 130

Smart Data Collective

JUNE 29, 2022

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns. That’s not true. Cost-effective method.

Data-driven 137

Data-driven Marketing Cost-Benefit Big Data 137

David Menninger's Analyst Perspectives

MARCH 1, 2019

I am happy to offer some insights on SAP drawn from our latest Value Index research, which provides an analytic representation of our assessment of how well vendors’ offerings meet buyers’ requirements.

Analytics 238

Analytics IT Business Intelligence ROI 238

David Menninger's Analyst Perspectives

FEBRUARY 4, 2019

I am happy to share some insights gleaned from our latest Value Index research, which provides an analytic representation of our assessment of how well vendors’ offerings meet buyers’ requirements. This research-based index is the first such evaluation to assess the full business value of analytics and business intelligence software.

Business Intelligence 242

Business Intelligence Analytics ROI Software 242

Smart Data Collective

AUGUST 22, 2022

One of the professions most affected has been marketing. The bedrock of today’s advertising methods and a requirement for delivering personalized experiences is data-driven marketing. Using data-driven marketing can connect you to customers. Every marketer knows the importance of finding the ideal customers.

Data-driven 92

Data-driven Marketing Advertising Big Data 92

Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

B2B 107

B2B Data-driven Marketing Strategy 107

datapine

APRIL 13, 2021

Although this is positive for the many types of agencies in the market, it has also left them facing a big challenge. The answer is modern agency analytics reports and interactive dashboards. In this article, we will cover every fundamental aspect to take advantage of agency analytics. What Are Agency Analytics?

Dashboards 256

Dashboards Reporting Analytics Cost-Benefit 256