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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Analytics teams are named for the silos and limitations within which they trap themselves. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. The above-observed realities were on my mind as I took on a new role to lead Global Strategic Analytics. Paid Media.

Analytics 131
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Why Jackson CIO Mike Hicks had to flip the script on his proven 100-day plan

CIO Business Intelligence

It’s evolved over my 25 years as a CIO, but in general my approach has been a “listen-plan-act” model. I also implement a business value scorecard to showcase progress during those 40 days, seek feedback from trusted advisors I identified upfront, and adjust course as needed. What has your 100-day plan looked like historically?

Scorecard 105
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10 Best Big Data Analytics Tools You Need To Know in 2023

FineReport

In this article, we will explore the importance of Big Data, why enterprises need Big Data tools, how to choose the right Big Data analytics tools and provide a list of the top 10 Big Data analytics tools available today. Descriptive Analytics is used to determine “what happened and why.” What is Big Data?

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A Complete Guide To Driving Digital Transformation In Marketing

datapine

In other words, it means employing technology to constantly improve the whole company model, including its offerings, customer service, and operations. Your digital marketing KPIs can help marketers with additional essential multi-stage interaction and analytics tools. Approach To Digital Marketing. Refine Digital Channels.

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10 emerging innovations that could redefine IT

CIO Business Intelligence

Once wild and seemingly impossible notions such as large language models, machine learning, and natural language processing have gone from the labs to the front lines. Now some AI architects are eyeing the long-forgotten model of analog computation where values are expressed as voltages or currents.

IT 145
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Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). You see different models people use to make money there. Let now go and configure the Google Analytics front-end. Ad block: #wth.

Metrics 103
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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Strategy 159