Alation

JULY 15, 2022

I recently led an online session, Data Monetisation and Governance , looking at the evolution of data governance , defining data ethics (from the Turing Institute ), and touching on the balancing act between using data to monetise (by increasing revenue, decreasing spend, or mitigating risk) and meeting ethical obligations.

Cost-Benefit 89

Cost-Benefit Data Governance ROI Risk 89

Smart Data Collective

APRIL 21, 2022

One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. One study found that the ROI of UX strategies is 9,900%. As more companies realize the importance of offering a stellar web experience, they will invest in big data as part of their UX strategies.

Data Analytics 116

Data Analytics Analytics Big Data Machine Learning 116

Smart Data Collective

NOVEMBER 24, 2019

Mark van Rijmenam, the founder of DataFlaq is one of the world’s leading experts on the intersection between big data and interpersonal communication. He discussed this topic in detail in one of his articles. There are a number of ways that big data is changing the nature of these relationships. Dedicated Development Team.

Big Data 73

Big Data Modeling ROI Predictive Analytics 73

Smart Data Collective

MARCH 18, 2020

Big data is changing the direction of small and medium sized businesses. They can use big data for many purposes. However, the value of their big data strategies will vary considerably. Using big data to get a better understanding of your customers is important. Pillars of a Solid Customer Data Strategy.

Data mining 100

Data mining Big Data Sales Data Strategy 100

FineReport

DECEMBER 11, 2019

The article is interspersed with rich columns and pictures, introduces the basic business principles in a simple way with real cases from many companies and entrepreneurs around the world. – Data Divination: Big Data Strategies. Big data is changing our world. By Pam Baker and Bob Gourley.

Big Data 98

Big Data Statistics Experimentation Data Strategy 98

CIO Business Intelligence

NOVEMBER 29, 2022

By George Trujillo, Principal Data Strategist, DataStax Innovation is driven by the ease and agility of working with data. Increasing ROI for the business requires a strategic understanding of — and the ability to clearly identify — where and how organizations win with data. Data Management

Data Architecture 99

Data Architecture Data Integration IoT Strategy 99

Sisense

NOVEMBER 26, 2019

To be sure, data analysts will always be a core part of any company’s data strategy, but frontline business users need to be empowered with tools that allow them to perform ad hoc analyses and make smarter decisions based on their unique needs, regardless of technical skill. Drive ROI from your data — wherever it is.

Digital Transformation 93

Digital Transformation Data-driven ROI Software 93

Anmut

MARCH 24, 2022

As for the third definition of data landscape, the intent to connect data to customers is admirable, but it’s still not truly value-oriented and is often too high-level to be useful in practice. In this article, we’d like to propose a fourth, slightly different way of defining the data landscape within your organisation.

ROI 52

ROI Measurement Data-driven Data Transformation 52

Anmut

APRIL 6, 2022

The resulting map of how your organisation uses (or could be using) data to create value gives you the language you need to think about your data as a strategic asset and compare ROI from data investments with ROI from projects involving other business assets. Evaluate the condition of your data. Let’s talk.

Cost-Benefit 52

Cost-Benefit ROI Sales Data-driven 52

Smart Data Collective

SEPTEMBER 8, 2020

In this particular article, we will be looking at the thriving CBD industry and the many factors in place that are allowing it to continually thrive month over month. You can get a better sense of the role that big data plays in the changing direction of the market. 77 million new blog comments are generated by readers each month.

Data-driven 109

Data-driven Marketing Big Data Advertising 109

Alation

MARCH 21, 2023

Use cases for analytics in travel and tourism How can travel and tourism companies use data analytics to improve business ROI? Below are a few examples demonstrating how these organizations wield data as a strategic asset for the business. Subscribe to Alation's Blog Get the latest data cataloging news and trends in your inbox.

Data Analytics 52

Data Analytics Analytics Data-driven Big Data 52

Data Insight

APRIL 15, 2019

In a recent survey of New Zealand marketers*, 82% said they were currently reviewing their data assets and strategy. Furthermore, only 23% believed their organisations had fully adopted data strategy in to their business operations and 33% said their organisation were still in the early stages of data maturity.

Data-driven 40

Data-driven Strategy ROI Data Strategy 40

IBM Big Data Hub

AUGUST 4, 2023

When workers get their hands on the right data, it not only gives them what they need to solve problems, but also prompts them to ask, “What else can I do with data?” ” through a truly data literate organization. What is data democratization? What are your data and AI objectives?

Data Architecture 60

Data Architecture Data Lake Machine Learning Data Governance 60

TDAN

OCTOBER 19, 2021

There’s an impossible amount of information thrown at us every day. Our jobs, calls, emails, news media, dashboards, more emails, Slack, LinkedIn, and all the rest all take up a substantial portion of our mental energy. But, without that information coming in, we’d be clueless about our surroundings.

Dashboards 52

Dashboards ROI Metadata Data Strategy 52

Occam's Razor

APRIL 29, 2013

Marketer, is not spent with data you''ll fail to achieve professional success.]. Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. Not going to happen.

Marketing 166

Marketing Metrics Advertising Measurement 166

TDAN

AUGUST 6, 2019

Consider that in 2019, one Internet minute is equivalent to 300,000 Instagram scrolls, 1 million Facebook logins, $1 million spent online, over 40 million messages sent, and almost 4 million Google searches. Not using a tool to measure what is happening to your brand in this environment can be ignorant. Marketers can use every piece […].

Marketing 58

Marketing Measurement ROI Data Strategy 58