Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. Cool technology plus savvy people to take advantage of the new possibilities plus processes to execute at scale set in the best-fit structure equals winning big. You'll find it here: Digital Metrics Ladder of Awesomeness. Step 1: Optimal Metrics. Tough metrics. Smart metrics.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. Let's go! Paid Search.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What tools / methodologies do you use to answer pan-session sorts of business questions? Web Analytics tools in the market are not the answer (especially across multi-channel and multi-devices). The really difficult questions.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. This is a KPI and that is a KPI and "you don't have a KPI, oh my!" " and "look at my KPI it is awesomer than yours!" Your Web Metrics: Super Lame or Super Awesome?

Key Performance Indicator 123

Key Performance Indicator Metrics KPI Measurement 123

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Especially in medium and large size organization because responsibility gets fragmented pretty quickly. (In Here's my proposal: If you are pushed to have a single golden metric, give it a partner.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Occam's Razor

JANUARY 7, 2014

10: The KPIs in your DMMM reflect your company size/evolutionary stage. #9: Most companies hire a Web Analyst, Sr. Digital Analyst, Web Analysis Guru, Digital Marketing Analyst, so on and so forth. Digital Analyst, Web Analysis Guru, Digital Marketing Analyst, so on and so forth. " Kisses. Angels singing!

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). The web is littered with examples of this awfulness.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. But, what about businesses? Companies small and big? Do the big gigantic numbers imply that your business should use these social media channels? Businesses were told: "The numbers are HUGE!"

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

MARCH 7, 2016

Some recent events made me wonder what the best strategy for a business is. The end result for a business is that you lose control, predictability, and, worst of all, the ability to form relationships with your audiences. The best platform where I own content, creativity, data, relationships, and everything else is this blog.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86