Occam's Razor

FEBRUARY 7, 2022

And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Any modern analysis of consumer behavior clearly identifies that the “marketing funnel” does not exist.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Learn what Session Quality is in Google Analytics, then learn how to use it in your campaigns to improve conversions.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Step 1: Optimal Metrics. I'll say this again at the very end… As a Marketer or an Analyst, there is nothing you'll attempt that will be more complex and challenging than what you are about to read in this post.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Earn more affection.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

FEBRUARY 25, 2013

It also contains multiple tabs full of specific computations of revenue incrementality delivered for various analytical efforts (Paid Search, Email Marketing, Attribution Analysis, and more). Marketing dollars (hopefully!) Clearly some of the credit for this goes to your marketing team. 400% ROI, not bad.

Analytics 142

Analytics ROI Marketing Modeling 142

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Dive into Mobile Reporting and Analysis.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Occam's Razor

JUNE 4, 2012

Every Analysis Ninja knows that standard reports are lame. In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course.

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. At this point you'll be a little confused about some metric or the other. It is a complete rethink of ecommerce analysis.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

APRIL 13, 2015

Affinity & In-Market Segments: Understand Your People Better. Custom Dimensions: Deeper Unique-You Analysis. Time Lag & Path Length: Pan-Session Ecommerce Analysis. Assisted Conversions: Smarter Marketing Impact Attribution. Shopping Behavior Analysis: Funnel Your World! ##.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. That is as simple as it gets. Total that.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Improve marketing effectiveness. experiment with p type of campaigns.

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Measurement 128

Measurement Metrics Analytics Marketing 128

Occam's Razor

NOVEMBER 15, 2010

" How would I start the process of web data analysis right? It turns out, astonishingly, that even with all those barriers (no objectives or goals or cooperation or business guidance), you can spend a couple hours and do decent enough analysis, sourced from your experience, to deliver some minor data-gasms of insights.

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: 9: Your qualitative analysis practice rocks like crazy! #8: 5: 80% of your external consulting spend is focused super-hard analysis problems. #4: 4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30. #3.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. To share with you three custom reports that I find to be super valuable when I am doing web data analysis. To share with you three custom reports that I find to be super valuable when I am doing web data analysis.

Reporting 125

Reporting Analytics Metrics Cost-Benefit 125

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Regular readers of the blog know of my deep love for competitive intelligence analysis. Competitive Intelligence Analysis: Why, What & How to Choose. Incoming and Outgoing Traffic.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A smaller percent of those Marketers / Web Analysts will move beyond clicks and measure Visits / Visitors and Bounce Rates to measure success. So I emailed my friend David. : ). Lovely, warm hugs and smiles for them.

Analytics 135

Analytics Marketing Measurement Metrics 135

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. Alternatives For Keyword Data Analysis. No keyword-level conversion analysis. That is one reason the data we have for the last year or so, even as not provided ramped up, might only be temporarily helpful in our analysis.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

MAY 18, 2010

My humble recommendation is that as a best practice you should pick at least a couple of segments in each of these three categories: 1. This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Television campaigns.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

MARCH 23, 2010

Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. Once you make up your mind and get married, practice monogamy. You'll have no time for data analysis, certainly not for data actioning. ~

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

OCTOBER 4, 2010

Most of the time they, Marketers /bosses /HiPPO's, ask and we puke data out. I really want you to become an amazing Analysis Ninja and help ensure that this issue never comes back to bite you in the butt. If you are unique, why should you crack open a standard analytics tool with its standard reports and metrics and get going?

Reporting 119

Reporting Metrics Sales Strategy 119

Occam's Razor

JUNE 15, 2010

Most of the time spent by Marketers & Analysts tends to be spend looking for "known knowns" Things we know and expect to see in the data, we look to see if they are there. " From: " Oh my God I did not know that metric had crashed for that segment!! Spend time with the Marketers. So what's the fix?

Analytics 105

Analytics Metrics Measurement Marketing 105

Occam's Razor

SEPTEMBER 16, 2008

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Key Performance Indicator 123

Key Performance Indicator Metrics KPI Measurement 123

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. One was extolling the wonderfulness of their multi channel campaign tracking. Sign up for your websites campaigns using your personal email address.

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Business analysis. No digital. No offline.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

JANUARY 9, 2012

The real problem is that our management teams lack imagination when it comes to the web, and our marketing executives continue to do TV on Twitter, catalogs on display ads, irrelevant shouting on search, etc. " Sad, unimaginative measurements of their sad, unimaginative campaigns. 7 Rules for Digital Marketing Revolutionaries!

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Within ten seconds of getting the available for order email from HTC, I was on the Buy Now page. The higher order bit is simple.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

NOVEMBER 13, 2009

It took weekends of writing and nights of editing and days of research combined with practicing the preaching by doing oodles of analysis and, more importantly, the support of the most understanding wife in the world. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. Oh, oh, oh qualitative analysis!!

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

NOVEMBER 18, 2014

A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics.

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143

Occam's Razor

JULY 31, 2006

Conversion rate is a very important metric, used properly. Here is my point of view on the basics and best practices for measuring conversion rate. Most frequently this is the total number of orders submitted or total number of leads collected or total number of newsletter/email sign-ups. So hopefully it was helpful to you.

Analytics 115

Analytics Metrics Measurement Reporting 115