Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Most of us use just a small amount of power our tools contain.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. do visitors value more?

Reporting 122

Reporting Metrics Key Performance Indicator Optimization 122

Occam's Razor

JULY 23, 2012

As I've gotten older I've come to appreciate the value of frameworks a lot more. and in this post I want to share a really, really simple framework for structuring web analytics consulting contracts. The Web Analytics Consultant Quandary. What could be the other deliverable for a web analytic project?

Consulting 126

Consulting Analytics Reporting Measurement 126

Occam's Razor

JUNE 4, 2012

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Criminal behavior.

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. Yet this structure rarely exists in companies. But it is not routine. So, how do we fix this problem?

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

OCTOBER 31, 2011

My plan is to wrap each tip with additional observations, context that will be of value even to those who have been at this game for a very long time. If you use Omniture's Site Catalyst or Google Analytics or whatever, they do a good job of collecting clean data into those two segments. Data analysis is not easy.

Statistics 130

Statistics Testing Reporting Key Performance Indicator 130

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. Yet there they are. There are 6.9

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

OCTOBER 14, 2014

In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. If you have set the targets for your KPIs up front (Unique Visitors for Sept. If you have set the targets for your KPIs up front (Unique Visitors for Sept. related to their performance. Yes, four!

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. I'll share three advanced segments that I personally find to be of value in the process of moving from data to actionable insights. Web Analytics or WebTrends or.

Analytics 118

Analytics Reporting Measurement Data-driven 118

Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Regardless of your experience in the space, I believe you'll find it to be of value. Let's go!

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

MARCH 19, 2018

On a dashboard in Google Data Studio. In this case the goal was to create handouts, perhaps to make it easier for audiences to consume the data by themselves. As a lover of data-influenced decision making, perhaps you worry as well. A lot of hard work has gone into collecting the requirements and implementation. On a slide.

Visualization 130

Visualization B2B Dashboards Marketing 130

Occam's Razor

MAY 16, 2011

My beloved little labor of love, this analytics blog, is 5 years old today. My first blog post, on May 15th, 2006, was titled Traditional Web Analytics is Dead (let me emphasize the first word, traditional ). From day one my plan was to make analytics accessible, practical, non-IT centric, and real. " It has been fun.

Analytics 100

Analytics Broadcasting Visualization Marketing 100

Occam's Razor

SEPTEMBER 29, 2009

All you need to do is figure out what the purpose of your campaign is, no matter how outlandish (or childish) your goal. Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. I love watching the IBM ads (with the Linux kid perhaps the best of the lot).

Measurement 128

Measurement Metrics Analytics Marketing 128

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. The value of Facebook in "spreading word of mouth," "getting your brand in front of friends of fans," and "engaging fans with five to seven posts a week on your fan page." A push on Facebook was a part of that effort.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

SEPTEMBER 20, 2010

I love analyzing Direct traffic because it contains a valuable set of visitors who deserve more love than we currently give them. The only goal that is red is supposed to be red (fewer registrations from people who already know you is not unusual right?). I want you to be just as excited. Definition. People familiar with your brand.

Analytics 122

Analytics Metrics Data-driven Reporting 122

Occam's Razor

APRIL 4, 2011

If that is your role, then the best you can do is make sure you have take the right screenshots out of Site Catalyst or Google Analytics, or charge an extra $15 an hour and dump the data into Excel and add a color to the table header. Someone asked me this very simple question today. " That applies to what is analysis.

Reporting 127

Reporting Metrics Dashboards Statistics 127

Occam's Razor

JANUARY 31, 2017

Very often the output of our work with Big Data or Small Data, Google Analytics or R, will end up in a few cells of a spreadsheet or a table in Word/Keynote/PowerPoint. In the quest for that last important bit, I am insanely obsessive about 1. simplification and 2. pressing the right emotional buttons. Hence my two obsessions above.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

MAY 19, 2006

Numerous studies have pointed out that while almost all Fortune 500 companies have great investments in "Web Analytics" they still struggle to make any meaningful business decisions. Here it what it says…… Our Goal: Highest value from Web Analytics implementation. I call it the 10 / 90 rule.

Analytics 133

Analytics Metrics Measurement Reporting 133

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 World peace seems within grasp. 1: Don't suck.

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

JULY 6, 2015

I passionately dislike how most Marketers have become selfish – because most companies set deeply selfish goals for them! I passionately dislike how most Marketers have become selfish – because most companies set deeply selfish goals for them! This is immensely gratifying. Thing One.

Measurement 158

Measurement Marketing Metrics Strategy 158

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. I hope you all find the answers to be of value. #1. Every measurement question should start by taking one step back and thinking of goals. Log into the Advanced Segmentation tool in your web analytics tool.

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). I've shared a whole bunch of custom reports in the past.

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Occam's Razor

DECEMBER 9, 2009

Specifically: Who owns web analytics / who it reports to from a org structure perspective. Let me hasten to add that this, web analytics ownership, does not exist in a vacuum. If your overall web business is misaligned from an org perspective then honestly there is no hope for you, regardless of where analytics sits.].

Analytics 95

Analytics Data-driven Marketing Sales 95

datapine

SEPTEMBER 4, 2019

That being said, in this post, we will explain what is a dashboard in business, the features of strategic, tactical, operational and analytical dashboards, and expound on examples that these different types of dashboards can be used. Organizations can also further utilize the data to define metrics and set goals.

Dashboards 263

Dashboards Analytics Key Performance Indicator Sales 263

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. The number and type of goals we can set up for a business tend to be quite unique.

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

DECEMBER 3, 2008

Michael, politely, says in an email: "I have done web analytics for five years, I have mastered Omniture, WebTrends and Google Analytics, I provide analysis and not just reporting. I feel like am an Analytics God. My goal is to climb the ranks and increase my salary." Michael is not his real name.

Analytics 115

Analytics Consulting Metrics Reporting 115

Occam's Razor

MARCH 18, 2013

Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies ( Universal Analytics anyone?). This particular problem exists primarily because Analytics allows us to create custom reports. But it can also be an event or a custom variable (if the scope is set to "hit level").

Metrics 144

Metrics Analytics Measurement Reporting 144

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

AUGUST 22, 2022

The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. Note 2: Although the guidance in this article applies to companies/analytics teams of all sizes, it applies in particular to larger companies and large agencies. Your analysis provides clear data that the campaign was a (glorious) failure. Fish swim. [

KPI 105

KPI Metrics Measurement Marketing 105

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

NOVEMBER 15, 2010

The goal of my recent post on the Yahoo! Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Can I add any business value? Starting Right!

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards. This is an easy module to create in Google Analytics (or any other tool).

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. Focus on all three with everything you do with digital analytics. Ready to rock and roll?

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Amazing, right?

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JULY 15, 2014

Just imagine how useful it would be in a non-analytical environment like a museum. Dashboards are no longer thoughtfully processed analysis of data relevant to business goals with an included summary of recommended actions. Here's another example: Those of you who've read Web Analytics 2.0 And now, pull back.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

JANUARY 7, 2019

In this post, my hope is to both enrich your consideration set and encourage the breadth of your goals. My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88