Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. That of course will mean more referring keyword data will disappear.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

NOVEMBER 21, 2011

In this post about an important Google change, I want you to focus less on the data and focus more on the methodology. And – so important – I want you to help me with your ideas of how we can do this impossible analysis better, in the complete absence of data :). Sadly we don't have that now.

Metrics 136

Metrics Reporting Key Performance Indicator Analytics 136

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. More traffic, not that hard.

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

MARCH 30, 2017

Google Photos. Google Photos uses AI to solve this problem. Google Photos has to be able to recognize the content all on it’s own. On your phone, try to search for people in your lives by name, by faces, combine their name with events/things/locations and you’ll be surprised at what the AI returns. Humans took 2.5

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Occam's Razor

SEPTEMBER 20, 2010

Segment them in your data, the delightful numbers you see in your KPI's will show you why. You goal is to get people to buy your Discover data warehouse product. You are using Google Analytics to track all you display campaigns. > Google Analytics will show that your mobile campaigns with AdMob stink.

Analytics 122

Analytics Metrics Data-driven Reporting 122

Occam's Razor

APRIL 21, 2014

I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? We wonder why data people are not loved. :). Vast majority of Adobe Analytics / Google Analytics remain last-click based.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

SEPTEMBER 15, 2014

Then approach each separately (even though there are tools like Google Analytics that will do both). In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Dive into Mobile Reporting and Analysis. Dive into Mobile Reporting and Analysis. So, be a dear.

Metrics 141

Metrics Reporting Analytics Marketing 141