Occam's Razor

MAY 4, 2010

Recently on behalf of Market Motive, my start up that focuses on online marketing education , I had the opportunity to offer one scholarship for the latest round of Master Certification in Web Analytics. Spend time understanding the keyword market and consumer interest for the business you are analyzing. Affluent 100k+?

Testing 112

Testing Advertising Marketing Measurement 112

Occam's Razor

OCTOBER 24, 2016

Culture is a stronger determinant of success with data than anything else. You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. Including data.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

JUNE 6, 2007

Competitive Intelligence (learn from your competitor's success) and Web 2.0. topic has a Why, What, How section to fuel your success. The book, like this blog, rips up that definition and provides a expanded and more realistic business focused world view. Each of this Web Analytics 2.0 Bonus: Interactive CD.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Be a hero. :).

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Nothing changes for the business.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. " Boom!

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

FEBRUARY 7, 2011

The challenge is that you should have done enough work upfront to know what's important to the business, got a rough sense for things you can fix right away and their value, and then done some back of the napkin calculations about the Economic Value your fixes will add. That takes a few days of pain. I know you know that. :).

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

DECEMBER 6, 2010

You can use them as is, or, better still, you can download and adapt them to your unique business needs. ": What value was created by the content for our business? And by business I also mean non-profit, university, newspaper, government websites and chicken farmers! Super awesome right? worth of value. See what I mean?

Reporting 125

Reporting Analytics Metrics Cost-Benefit 125

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Media-Mix Modeling/Experimentation. Still, let me try to surprise you. Surely you are not surprised that digital finally beats TV.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

JANUARY 8, 2018

Media mix modeling. If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. Condé Nast is in a world of hurt, along with everyone else in the print business. I was busy, and ultimately, I gave up.

Sales 133

Sales Predictive Analytics Insurance Data Warehouse 133

Occam's Razor

JANUARY 4, 2016

It also results in Marketers obsess about awful things like last-click conversions ( die last-click attribution die! ). They never consider Think or Care intent, all they obsess about is Do intent ( See-Think-Do-Care business framework ). The GA team has a wonderful Calculated Metrics User Guide you can read.

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88

Occam's Razor

FEBRUARY 25, 2013

It also contains multiple tabs full of specific computations of revenue incrementality delivered for various analytical efforts (Paid Search, Email Marketing, Attribution Analysis, and more). Businesses, by and large, don’t understand the ROI of analytics… the Return on Analytics , if you will. Marketing dollars (hopefully!)

Analytics 142

Analytics ROI Marketing Modeling 142

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. Can I add any business value? Starting points for gaps in your online marketing efforts. The goal of my recent post on the Yahoo! Starting Right! Let's go!

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

FEBRUARY 10, 2016

From there, it is only a hop, skip and jump to the most deadly question in analytics… What's the business solving for? Yet, few Marketers or executives take them seriously (because they don't know what the heck all that means to the business or their own paychecks!). Everything came to a screeching halt.

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

MARCH 7, 2011

Many of you are aware that I am the co-Founder of Market Motive, a delightful little labor of love whose mission in life is to provide bleeding edge education via quarterly, what we call, Master Certification courses. My hope with the letter is to set clear expectations about the course and how to maximize their chance of success in it.

Marketing 68

Marketing Analytics KPI Dashboards 68

Occam's Razor

OCTOBER 19, 2010

Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. None of these tools vendors have any relationship with Market Motive either. To be an Analysis Ninja, and part of a successful web business, embrace Web Analytics 2.0 it is good to know what is out there and 2. The 10/90 Rule!

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. But, what about businesses? Do the big gigantic numbers imply that your business should use these social media channels? Businesses were told: "The numbers are HUGE!" Humans, check.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Social Strategy Effectiveness. Here's a rough guide from my experience (as you do this more, you'll form your own filters). How is competitive intelligence data collected?

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. Some recent events made me wonder what the best strategy for a business is. My newsletter is called The Marketing < > Analytics Intersect. Please do sign up. Just Facebook has 1.2

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86