Occam's Razor

MAY 5, 2016

Five Reports and KPIs that deliver critical insights from ad blocking behavior. First, plant me firmly in the column of people who believe that using an ad blocker is a personal choice, each person makes the moral decision they are most comfortable with. You don't use an ad blocker, right? Of course not! Honestly, it is that easy.

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

JULY 23, 2012

How can I improve my business? Even the most mundane and obvious situations are incredibly complex and unique. As I've gotten older I've come to appreciate the value of frameworks a lot more. When we are young, the answers to everything are simpler because, of course, we know everything. What metrics should I use?

Consulting 126

Consulting Analytics Reporting Measurement 126

datapine

SEPTEMBER 4, 2019

The secret is out, and has been for a while: In order to remain competitive, businesses of all sizes, from startup to enterprise, need business intelligence (BI). But what do you do with all this business intelligence? You can have the most robust BI infrastructure in place. What Is A Dashboard In Business?

Dashboards 263

Dashboards Analytics Key Performance Indicator Sales 263

Occam's Razor

OCTOBER 14, 2014

If you have set the targets for your KPIs up front (Unique Visitors for Sept. If you have set the targets for your KPIs up front (Unique Visitors for Sept. This recommendation also valuable for companies that have very unique business models, or face other unusual circumstances (geographic, size, amount of innovation, and many others).

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

JULY 15, 2014

It provides a brief snapshot of the entire business. Dashboards are no longer thoughtfully processed analysis of data relevant to business goals with an included summary of recommended actions. Dashboards are no longer thoughtfully processed analysis of data relevant to business goals with an included summary of recommended actions.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

MAY 2, 2017

The very best analysts focus, when most will tend to gather. The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. I am going to pick a whole bunch of different businesses (15 in all!),

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

AUGUST 11, 2015

Your business is unique. Just go to the GA Solutions Gallery and click Import: Occam's Razor Awesomeness. The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. But, before we go there I want to share an important concept. Seven more!

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) How do you ensure that your can zig-zag with business strategy? Not as important as you might think. Here's a little back story.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

OCTOBER 24, 2016

The second part of the equation most frequently improves in a revolutionary manner. Hence, it is dangerous to overlook the super critical importance of P+P+S. Yet, it is so fantastically true. At least for now. At least until AGI takes over. Why is this formula material? Maybe this metaphor will help make this real. Closing Thoughts.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

APRIL 30, 2018

Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web of internal and external teams to deliver customer engagement and business success. That’s simply because silos don’t promote consideration of all the variables at play for the business.

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

FEBRUARY 7, 2011

It is a great way to stay connected to what's most important to you (and keep the blog and its content relevant!). For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. I'm going to try and answer all of them here.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

APRIL 21, 2014

For some answers, What is Avinash's typical day like? We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Nothing changes for the business. Add value to the business.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Definitions and standard perspectives on these terms will be covered in this post: Business Objectives. " And many more.

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Small business websites are a very fragile ecosystem. Most likely in Excel.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. This is a KPI and that is a KPI and "you don't have a KPI, oh my!" " and "look at my KPI it is awesomer than yours!" Key Performance Indicators! " and. well you've been there.

Key Performance Indicator 123

Key Performance Indicator Metrics KPI Measurement 123

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. " While reading the entire post will be of value (and ensure world peace), you're welcome to jump to the section that sounds most appealing.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. Can I add any business value? Reports to look at, KPIs to evaluate, inferences to make. The goal of my recent post on the Yahoo! Starting Right!

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

FEBRUARY 20, 2012

And yet our work results in very little impact on the business in terms of action taken by company leaders. No tie to what's important. What dimensions, if analyzed, will deliver juicy business insights? You are going to have to throw away the shackles, and think like a business owner. We work very hard.

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

MAY 19, 2014

For each metric deemed to be critically important, identify an immediately adjacent contextual / OMG we are on the right track metric that will give more context while incentivizing the right behavior. Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Occam's Razor

JANUARY 7, 2014

First… it is important to realize that big data's big imperative is driving big action. 10: The KPIs in your DMMM reflect your company size/evolutionary stage. #9: Yet, it is unclear if that increase in investment is being followed by a commensurate increase in value delivered to the organization's bottom-line.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 23, 2012

Yes, data is important. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. Blah, blah, blah.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

NOVEMBER 2, 2015

But, what about businesses? It comes down to two important questions: 1. Do the big gigantic numbers imply that your business should use these social media channels? Businesses were told: "The numbers are HUGE!" if your business should be on that network and 2. Facebook for Businesses. Big mistake.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

MARCH 7, 2016

And, here's the most amazing thing, if you only do it for flowers it won't work out as well as you want it to. Some recent events made me wonder what the best strategy for a business is. Some recent events made me wonder what the best strategy for a business is. My goal is to get you promoted, you are going to love it.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86