Occam's Razor

OCTOBER 14, 2014

And, if you've met any boss, at any company, in any country, then you'll never go a few days without them asking for benchmarks (turns out they are also very interested in knowing if the performance they are seeing is good or bad). See step four in the process for creating your Digital Marketing and Measurement Model.].

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

DECEMBER 3, 2008

Michael, politely, says in an email: "I have done web analytics for five years, I have mastered Omniture, WebTrends and Google Analytics, I provide analysis and not just reporting. I feel like am an Analytics God. Every Web Analyst (or really Business Analyst) of any sort finds themselves at that critical point.

Analytics 115

Analytics Consulting Metrics Reporting 115

Occam's Razor

MARCH 8, 2010

Is that your web analytics existence? Don't feel too bad, you share that plight with most citizens of the Web Analytics universe. In this case its making right choices about the web metrics we knight and sent to the battle to come back with insights for our beloved corporation to monetize. The problem?

Metrics 117

Metrics Testing Key Performance Indicator KPI 117

Occam's Razor

SEPTEMBER 30, 2008

I get a lot of emails with questions, atleast 10 to 15 each day. "Dear Avinash" is an occasional series where I share some of my answers that might benefit the greater ecosystem. Or you just hired me to do consulting for you this year at $10 per hour? Let's go. the question first.

KPI 68

KPI Key Performance Indicator Metrics Consulting 68

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic that has more than it’s share of coolness, confusion and complexity.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

JANUARY 21, 2009

Why not the Visitor behavior in the 30 days after sign up? How about this… Rather than measuring membership sign ups why not wait 30 days and look at the Recency report for Visitors that came to the site as a result of that campaign? And this is key… 2) They visit every day, or every other day, or every few days.

Measurement 75

Measurement Analytics Metrics Key Performance Indicator 75

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

MARCH 4, 2008

It is the antidote for the most pressing of web analytics challenges: the yearning and struggle to understanding the "Why" And its free! Have web analytics data? Want to light a rocket fuel powered ability to take analytics to the next level? But the web can help. And you can have it today!!

Measurement 104

Measurement Metrics Consulting Reporting 104

Occam's Razor

OCTOBER 31, 2011

If you use Omniture's Site Catalyst or Google Analytics or whatever, they do a good job of collecting clean data into those two segments. It takes years to get good at it, and once you get good at it you realize how much more there is to learn. That is part of the joy. You are always learning. You are always growing. Let's do this.

Statistics 130

Statistics Testing Reporting Key Performance Indicator 130

Occam's Razor

OCTOBER 16, 2007

It is also covered in detail in Web Analytics: An Hour A Day. Google Analytics's launch of internal site search analysis today is a great excuse to revisit the world of site search. Google Analytics's launch of internal site search analysis today is a great excuse to revisit the world of site search.

Analytics 101

Analytics Metrics Measurement Reporting 101

Occam's Razor

MAY 4, 2010

They expose a person's critical thinking ability (something I highly recommend you test when you hire web analysts: Interviewing Tip: Stress Test Critical Thinking. When someone asks you an open ended question, at least connected to web analysis, here's what's important. That is why I love asking open ended questions!

Testing 112

Testing Advertising Marketing Measurement 112

Occam's Razor

JULY 31, 2007

In a world that is as "action challenged" as our world of web analytics, we should welcome behavior targeting with open arms. Or even take action every few days. I am a NPR junkie (and support my local station KALW ). Now that NPR has covered this I feel I am late to the party!! And thousands more are coming.

Testing 68

Testing Marketing Analytics Sales 68

Occam's Razor

MAY 31, 2016

An off-topic post this week, to celebrate this incredible outpost you've helped create on the web, Occam's Razor. My very first post, audaciously, was titled Traditional Web Analytics is Dead (05/15/06). The 10 / 90 Rule for Magnificent Web Analytics Success. This month my beloved blog is ten years old.

Marketing 77

Marketing Consulting Analytics Recreation/Entertainment 77

Occam's Razor

FEBRUARY 11, 2008

Before I get any further I wanted to mention that I am the Analytics Evangelist for Google. I still can't get used to the fact that every day when I walk into a cafe the food is different and delicious and healthy and mostly organic. Interesting, fun, surprising, insightful, inspiring, impactful, and more such words.

Consulting 139

Consulting Visualization Recreation/Entertainment IT 139

Occam's Razor

JUNE 8, 2006

I am often asked what we look for when we hire Web Analysts or what quality do good Analysts possess or how to measure if a resource that already exists is optimal or how to mentor / motivate / guide our more junior Analysts to propel them to become great Analysts. Web Analytics group but 20 mins of each day is spent reading all the posts.

KPI 94

KPI Measurement Statistics Metrics 94

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 At the end of one of my speaking engagements you come up and say " Thanks Avinash, that was really great, you've opened our eyes. ." " Or " We have been banging out heads on this one for six years."

Management 68

Management Experimentation Testing Strategy 68

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" " Actually I get that question almost every single day. :). There is a ton of excitement about web analytics. Analytics or start pimping your resume left and right. Why before what.

Analytics 125

Analytics Consulting Statistics Marketing 125

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)? Hour-by-hour report please. :)? , Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. Focus on all three with everything you do with digital analytics. And that's not because we stink.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

MAY 2, 2017

The very best analysts practice the above principles every day in every dimension of their jobs. They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! It is that practice that I try to discern when I do job interviews. But, what if we did not have that opportunity? We have to really get good at this.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

JANUARY 4, 2016

, I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. Damn the intent the customer is expressing. Sucks to be you Visitor!).

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. The Google Analytics API. Why Segmentation?

Analytics 105

Analytics Testing Reporting Metrics 105

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). The smallest part of my success, and yours, will come from having the prefect implementation of the Omniture Marketing Suite or Google Analytics.

Analytics 120

Analytics Measurement Data-driven Optimization 120

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? " How would I start the process of web data analysis right? Starting Right!

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year…. The Step Change Analytics Obsessions List.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Many reasons.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Your Web Metrics: Super Lame or Super Awesome? Your Web Metrics: Super Lame or Super Awesome?

Key Performance Indicator 123

Key Performance Indicator Metrics KPI Measurement 123

Occam's Razor

AUGUST 23, 2010

Every believer in Web Analytics 2.0 What comes from Google Analytics, Adobe Site Catalyst, WebTrends, CoreInsight / NetMetrics and more. In as much, heuristic evaluations follow a set of well established rules (best practices) in web design and how website visitors experience websites and interact with them.

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Occam's Razor

APRIL 30, 2018

Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web of internal and external teams to deliver customer engagement and business success. And I'm only talking about the small portion of your existence that is your marketing and analytics.

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

JUNE 15, 2010

" I did not even know 20% of our customers were from Australia and that 9 days ago they all stopped coming to our site. " " [For one approach to solving the unknown unknowns problem, and source of this framework, please see the second video in this blog post: Analytics Becomes Intelligent. . " Hello Insights! ].

Analytics 105

Analytics Metrics Measurement Marketing 105

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. and a mathematical formula (oh, my!),

Analytics 142

Analytics ROI Marketing Modeling 142

Occam's Razor

NOVEMBER 11, 2013

" In honor of that spirit, I'll take a step away from our mutual obsession with marketing and analytics and share with you the philosophies and values that guide me when I go to work every day. I've also collected a cluster of personal philosophies and core values that guide my day-to-day work.

Finance 166

Finance Marketing Strategy IT 166

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. Before we go on, what do I mean by database module?

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Business results suffer. Still, reality is reality.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165