Smart Data Collective

OCTOBER 17, 2022

Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Like any other marketing strategy, you must measure email performance.

Marketing 119

Marketing Optimization Data Analytics Analytics 119

Smart Data Collective

MARCH 14, 2022

In this article, we will cover what SaaS sales is, the SaaS cycle, choosing strategies and models, and how to measure the success of SaaS sales. Here are some sales metrics that can be used to measure performance: Churn rate – the percentage rate at which you lose customers annually. What Are SaaS sales? What does SaaS stand for?

Modeling 98

Modeling Analytics Sales Key Performance Indicator 98

BizAcuity

APRIL 6, 2022

A majority of online casinos have also started accepting various cryptocurrencies as payments and many B2B gaming providers have been heavily investing in crypto gaming to meet with the rising demand. It also means heavy investments on data storage, management, security and speed at which data should be processed.

Data Analytics 52

Data Analytics Analytics B2B Deep Learning 52

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. The See – Think – Do Framework: Measurement Strategy.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Smart Data Collective

SEPTEMBER 6, 2020

A growing number of ecommerce platforms have expressed the benefits of data analytics technology and incorporated them into their solutions. How much of a role will big data play in ecommerce? billion on big data by 2025. But how should ecommerce platforms use big data effectively?

B2B 107

B2B Data Analytics Analytics Cost-Benefit 107

Occam's Razor

MAY 2, 2017

The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. Always adapt to what’s most important and sensible for you (and remember that nothing is free, every measurement decision you make has a cost!).

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

MAY 20, 2013

Let's try to do that today with a very simple story, one that I hope will have much broader implications on your digital success measurement. So if you are ZQI, how should you measure success? That is what I mean by measuring real end-to-end success, about obsessing about real business profitability. Business As Usual.

Analytics 139

Analytics B2B Measurement Advertising 139

Cloudera

AUGUST 27, 2021

For example, utilizing the Cloudera platform for quality control purposes, such as near real-time customer experience measurement. Cloudera has also paved the way for new business opportunities in the B2B space, such as IoT use cases in logistic services and the transportation industry.

B2B 87

B2B Digital Transformation Cost-Benefit Big Data 87

IBM Big Data Hub

JANUARY 23, 2024

Measuring compliance is a critical KPI for accountability. Even in the B2B space, customers demand that transactions are intuitive, easily fulfilled and within corporate policy. Are internal stakeholders following policies or going outside the system? Are suppliers meeting contract requirements, service levels and sustainability goals?

B2B 89

B2B KPI Measurement Optimization 89

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. If it has been optimized for SEO though, you shouldn’t stop measuring it after the first week, as it needs a couple of months to reach its “cruising traffic”, and you can get several thousands of monthly visits.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

DECEMBER 12, 2016

Digital Marketing & Measurement Model. My solution to this, incredibly real and frustrating problem, is to insist on seeing the signed in blood version of the company's Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above? That's it.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Not only do we puke out a lot of data to every breathing human up and down the chain of command, we treat every bit of data with equal importance. Multi-channel measurement and optimization.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

MARCH 10, 2015

Universal Analytics: T3: Measurement Protocol! Dimension Widening – hello sweet simple data from spreadsheets, data warehouses/CRM systems! Measurement Protocol – all your data are belong to us! Universal Analytics: T3: Measurement Protocol! + Universal Analytics: What the heck is it?

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. You are what you measure. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. Extend the above incentive purification and imagine the day-to-day behavior of your Acquisition team if you measure them based on CPH.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I strongly encourage you to read the post and deeply understand all three and what your marketing and measurement possibilities and limitations are. Test that hypothesis using a percent of your budget and measure results.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. It does not matter if you are a B2B or B2C or A2K, you will always see this. Money, money, money.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

DECEMBER 8, 2017

If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. The Surface team is likely measuring it with deep granularity (by individual games, geo, days, times of days, and a lot more).

Broadcasting 121

Broadcasting Measurement Marketing Sales 121