Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Mobile content consumption, behavior along key metrics (time, bounces etc.) Many reasons.

Metrics 141

Metrics Reporting Analytics Marketing 141

datapine

FEBRUARY 4, 2020

To get started, you might want to equip yourself with a marketing BI software to analyze all your data and easily build professional reports. Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age.

Reporting 280

Reporting Marketing Advertising Metrics 280

AWS Big Data

NOVEMBER 28, 2023

As customers become more data driven and use data as a source of competitive advantage, they want to easily run analytics on their data to better understand their core business drivers to grow sales, reduce costs, and optimize their businesses. But integrating data isn’t easy.

Data Warehouse 92

Data Warehouse Data-driven Machine Learning B2B 92

Occam's Razor

MAY 20, 2013

Resist the instinct to go to the CFO with a massively parallel processed big data warehouse monkey dance business lack of intelligence tool to comprehensively measure everything and God. For tactical optimization, maybe you can use step five as your success point (# of students that Started the course / # of Visits to the site).

Analytics 139

Analytics B2B Measurement Advertising 139

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). During this stage you should also invest a lot in Search Engine Optimization. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Business results suffer.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

BizAcuity

FEBRUARY 15, 2019

With more and more information became readily available online in the mid 2000s, companies started taking advantage of it by leveraging big data analytics. By monitoring engagement data on real time activity dashboards, event managers can see how things are shaping up across the events.

Sales 67

Sales Analytics ROI B2B 67

AWS Big Data

JUNE 30, 2023

Our 200-member team is based in the US and Bangalore, comprising marketing and software experts, engineers, data scientists, client management, creative writers, and designers. The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

AWS Big Data

APRIL 19, 2023

In this post, we look at three key challenges that customers face with growing data and how a modern data warehouse and analytics system like Amazon Redshift can meet these challenges across industries and segments.

Data Warehouse 55

Data Warehouse Data Lake Unstructured Data Optimization 55

Smart Data Collective

MARCH 14, 2022

Data analytics technology is becoming a more important aspect of business models in all industries. Data Analytics is an Invaluable Part of SaaS Revenue Optimization. Here are some sales metrics that can be used to measure performance: Churn rate – the percentage rate at which you lose customers annually.

Modeling 99

Modeling Analytics Sales Key Performance Indicator 99

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Then there is Agile for engineering.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. Is there an optimal conversion window you are solving for?

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

DECEMBER 8, 2017

The lesson is about the limitation of optimizing for a local maxima, usually in a silo. If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. Perhaps some kind of B2B sales.

Broadcasting 121

Broadcasting Measurement Marketing Sales 121

Occam's Razor

DECEMBER 12, 2016

What one critical metric will help you clearly measure performance for each strategy above? How will you know if the performance was a success or failure, what's the target for each critical metric? If you don't have this, ideally signed in blood by your leadership team and you, then you are just messing around with data.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

MARCH 10, 2015

You can't really take your offline data about me (family person, xx age, loves to buy from your catalog) and optimize my online experience. Overtime, in this case, the blue should grow allowing you to understand customer behavior more optimally. You can now do both. There is a lot more. And so much more. But, really.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

IBM Big Data Hub

JANUARY 23, 2024

Even in the B2B space, customers demand that transactions are intuitive, easily fulfilled and within corporate policy. In many ways, an optimized procurement function sets the stage for the high-quality, on-time delivery of goods and services that exceed expectations and can generate a 30–50% improvement in NPS.

B2B 87

B2B KPI Measurement Optimization 87