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5 Ways to Use Digital Signage for Data-Centric B2B Companies

Smart Data Collective

However, data analytics technology can be just as useful with regards to creating a successful B2B business. Business-to-business companies need to understand their customers and market to them just as effectively. One of the benefits of data analytics in B2B marketing is with using digital signage.

B2B 111
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Why Big Data Is The Future Of Sales And Marketing

Smart Data Collective

Proper marketing and sales prospects play a huge role in improving the success rate of your business. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. The strategy can either be offline or digital.

Big Data 132
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Huawei Cloud named leader in emerging Asia-Pacific hybrid cloud market

CIO Business Intelligence

Frost & Sullivan, a global research and consulting firm, recently released the Emerging Asia-Pacific Hybrid Cloud Market Report 2022 report. In this report, Huawei Cloud was named a “Leader” and positioned ahead of all other providers in terms of market performance, technical innovation, and customer services.

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Oracle adds AI capabilities to its Fusion Cloud CX

CIO Business Intelligence

Oracle is adding more AI capabilities to its Fusion Cloud CX that provides software for sales, marketing, and service teams across an enterprise, the company announced on Thursday. Capabilities for marketing and sales teams Also released as part of this update is the capability to rate opportunities, named opportunity qualification scoring.

B2B 71
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Use a Data Strategy to Make Your Startup Profitable

Smart Data Collective

Big data is no longer a luxury for businesses. It is a vital to any company that wants to succeed in all but the least competitive markets. Big data and business intelligence are essential. B2B business, in particular, brings a unique set of challenges that B2C companies don’t face.

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Henkel embraces gen AI as enabler and strategic disruptor

CIO Business Intelligence

Today, those efforts are coming to fruition, positioning Henkel among the leading wave of companies adopting generative AI to not only optimize its businesses, but use it as a core building block of its strategic vision for the future.

B2B 131
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Salesforce certification guide: Roles, paths, exams, cost, training, requirements

CIO Business Intelligence

Benefits of Salesforce certifications Salesforce jobs range from the technical (architects, developers, implementation experts) to those related to marketing and sales. Following is an up-to-date guide on certifications that Salesforce offers to help you earn a competitive edge leading to new opportunities.