datapine

NOVEMBER 15, 2022

Product metrics are quantitative performance measurements used by businesses to gain insights into various areas like product development, pricing, quality, and more. By using interactive KPIs, product managers can optimize product strategies to ensure business growth. What Are Product Metrics? And that’s where the big challenge lies.

Metrics 141

Metrics KPI Measurement Dashboards 141

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. Your SEO strategy is buying links, expired domains, et. Doing anything on the web without a Web Analytics Measurement Model. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views.

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

MAY 2, 2017

I usually ask them back: What are you trying to get done with your digital strategies ? That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. Here are six O, B, A metrics I would recommend for Betabrand’s strategic dashboard.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

AUGUST 11, 2014

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards.

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. How To Write A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

NOVEMBER 13, 2009

Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Chapter 5 The Key to Glory: Measuring Success. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! I am out of breath! Glory will be yours!! Non-Ecommerce. We make love to 'em all!

Analytics 71

Analytics Metrics Measurement Testing 71

CIO Business Intelligence

AUGUST 2, 2022

This is SwipeGuide , a B2B cloud-based SaaS platform that captures and scales operational knowledge, helping teams in industrial environments to create, improve, and share instructions and standard operating procedures using mobile and wearable devices. Fostering innovation through an agile, user-centric approach.

Machine Learning 78

Machine Learning B2B Dashboards Measurement 78

Andrew White

JANUARY 9, 2022

First, how we measure emissions and carbon footprint is about data design and policy. In other words, D&A plays a key role in the foundational measuring angle. To drive a successful Data Analytics strategy do you think it is a multidisciplinary activity and if so, what additional roles would you expect to see involved.

Analytics 64

Analytics Measurement Modeling Data-driven 64

Sisense

SEPTEMBER 15, 2019

Measuring engagement with a business product is difficult. However, for a business tool, these strategies fall apart because the user’s interaction is not easily broken into discrete goals, and representing engagement as a single metric isn’t reliable. Feature Replacement.

Analytics 72

Analytics Dashboards Sales Measurement 72

Occam's Razor

FEBRUARY 28, 2017

If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. The qualitative surveys measuring unhappiness went down even more than before. Reporting/dashboards were terribly created ( CDPs anyone? ). You are what you measure.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

OCTOBER 10, 2011

I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. So why not measure that?

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

DECEMBER 12, 2016

How do you ensure that your can zig-zag with business strategy? And, of course there is the delicious detail of this strategy not adding burden to your site's visitor experience due to it's async nature. Digital Marketing & Measurement Model. You can easily see that now my dashboard is simpler. So beautiful.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

JANUARY 9, 2012

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Most companies are astonishingly blasé about data and possibilities of measurement. " "My dashboard should have Page Views and Exit Rate!"

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

OCTOBER 24, 2016

But, you have an overall structure that can guide your strategy. The CMO expressed a desire for the audience to learn about advanced attribution strategies. If your company's dashboard is full of Visits, Time on Site, Impressions, % Exits, basic activity metrics then your company is not ready for attribution anything.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Many reasons. Framing the Opportunity.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). our measurement strategies 2. success measures.

Analytics 118

Analytics Consulting Metrics Experimentation 118

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. BI dashboards like the one presented below provide a centralized view of the most important metrics businesses need to stay ahead of their competitors.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. if yes, what should your content (and marketing) strategy be.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Jet Global

FEBRUARY 5, 2024

Additionally, inefficient dashboards and analytics hinder visibility into resource consumption patterns, making it difficult to pinpoint energy-intensive processes and implement resource-efficient measures. Flawed calculations can underestimate or overestimate emissions, obscuring your true environmental impact.

Optimization 52

Optimization Operational Reporting Manufacturing Reporting 52