Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. It has a very well crafted See and Think strategy.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

datapine

NOVEMBER 15, 2022

Product metrics are quantitative performance measurements used by businesses to gain insights into various areas like product development, pricing, quality, and more. By using interactive KPIs, product managers can optimize product strategies to ensure business growth. What Are Product Metrics? And that’s where the big challenge lies.

Metrics 141

Metrics KPI Measurement Dashboards 141

datapine

JUNE 13, 2019

There are also different types of sales reports that will focus on different aspects: the sales performance in general, detailing the revenue generated, the sales volume evolution, measuring it against the sales target pre-set, the customer lifetime value, etc. a) B2B Daily Reports To Control Your Operations.

Sales 264

Sales Reporting KPI B2B 264

Smart Data Collective

OCTOBER 17, 2022

Using data analytics help your email marketing strategies succeed. Like any other marketing strategy, you must measure email performance. Digital workers measure almost anything they choose. “ Outcome analysis ” measures the effectiveness of your campaigns. Strategies for email marketing segmentation.

Marketing 119

Marketing Optimization Data Analytics Analytics 119

Smart Data Collective

NOVEMBER 26, 2021

Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies. Business-to-business (B2B) and business-to-customers (B2C) companies use it for a wide array of revenue marketing strategies.

Marketing 110

Marketing Data Analytics Key Performance Indicator Analytics 110

IBM Big Data Hub

JANUARY 23, 2024

Preferred supplier programs with well-negotiated contracts and prices, in sync with key business strategies, can enhance the delivery of goods and services—and, as important, customer satisfaction. Measuring compliance is a critical KPI for accountability.

B2B 89

B2B KPI Measurement Optimization 89

CIO Business Intelligence

MAY 13, 2024

Corporate and IT strategy are one, and technology is the tool to deliver strategic objectives. That work also ties into another CEO priority: growth as the company competes in both the B2B and B2C space. I believe we’re in a post-alignment world. a real estate and parking investment, development, and operations company.

IT 121

IT Digital Transformation ROI Strategy 121

Smart Data Collective

NOVEMBER 20, 2022

They can operate as a marketing department, provide strategies and direction and act as a consultant to any marketing decisions being made by a company. It is increasingly common to find IoT devices, sensors that measure variables in a production process, etc., This can cause trust issues between a company and a B2B marketing agency.

Manufacturing 134

Manufacturing Marketing Data Analytics Analytics 134

datapine

JUNE 22, 2022

In order to really ensure you are growing and making the most out of your data-driven efforts, it is necessary to implement measurable goals that will allow you to efficiently assess your strategic efforts. KPIs are a type of measurement that helps organizations evaluate their success in different activities and areas.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. if yes, what should your content (and marketing) strategy be.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

datapine

AUGUST 14, 2020

Especially in the SaaS B2B area, where different packages and subscription models have immense value in defining the quality of the company, the possibility to establish itself on the market, and generate sustainable development. To reach success in our competitive environment, businesses must put customers first. Net customer retention KPI.

Dashboards 176

Dashboards Metrics B2B Visualization 176

Occam's Razor

MAY 2, 2017

I usually ask them back: What are you trying to get done with your digital strategies ? That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. There is no golden metric for everyone, we are all unique snowflakes! :).

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Smart Data Collective

JANUARY 30, 2023

AI technology is the backbone of many modern marketing strategies. Pay-per-click (PPC) advertising is an online marketing strategy that involves paying for ad space on search engine results pages (SERPs) and other websites. AI can also help with third-party apps that can help your PPC strategy.

Advertising 97

Advertising Cost-Benefit Marketing Strategy 97

Occam's Razor

MARCH 10, 2015

Universal Analytics: T3: Measurement Protocol! Measurement Protocol – all your data are belong to us! Universal Analytics: T3: Measurement Protocol! Measurement Protocol is perhaps the most complex of the major Universal Analytics features. + Universal Analytics: What the heck is it? Closing Thoughts. They are: 1.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

JUNE 7, 2017

Most of all, I’m excited to frame an important problem, and present solutions that will transform an important part of your marketing strategy. This strategy by businesses lead to what I now call the Zuck Death Spiral. Why is this reality not smacking some sense into your marketing strategy? The Promise of Marketing Utopia.

Advertising 162

Advertising Marketing B2B ROI 162

Cloudera

AUGUST 6, 2021

Strategy and culture are core components of a data driven organization . Like most labels, “data-driven” is not a binary, black and white measure of capability. Any article on what it means to be “Data Driven” makes references to Data Strategy, Data Culture and Decision Culture. Data Strategy. Data and decision culture.

Data-driven 104

Data-driven B2B Data Strategy Strategy 104

CIO Business Intelligence

MARCH 2, 2023

By virtue of their position between IT and effecting business strategy, CIOs can identify what processes their organizations need in order to modernize and automate. The company measures the success of these efforts by business outcomes, not the success of the automation itself, he adds.

Data Lake 139

Data Lake Forecasting B2B Optimization 139

Occam's Razor

DECEMBER 8, 2017

If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. The Surface team is likely measuring it with deep granularity (by individual games, geo, days, times of days, and a lot more).

Broadcasting 121

Broadcasting Measurement Marketing Sales 121

Smart Data Collective

MARCH 14, 2022

In order to achieve this, many have utilized new technology and business strategies to provide solutions for customers. However, knowing about the best SaaS tools won’t do you any good if you don’t have the right strategy in place first. SaaS Sales Strategy. What Are SaaS sales? What does SaaS stand for?

Modeling 98

Modeling Analytics Sales Key Performance Indicator 98

Cloudera

AUGUST 27, 2021

Its initial step in the pursuit of a digital-first strategy saw it turn to Cloudera for a more agile and cost-effective data storage infrastructure. For example, utilizing the Cloudera platform for quality control purposes, such as near real-time customer experience measurement.

B2B 85

B2B Digital Transformation Cost-Benefit Big Data 85

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. How To Write A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

CIO Business Intelligence

AUGUST 2, 2022

This is SwipeGuide , a B2B cloud-based SaaS platform that captures and scales operational knowledge, helping teams in industrial environments to create, improve, and share instructions and standard operating procedures using mobile and wearable devices. Fostering innovation through an agile, user-centric approach.

Machine Learning 75

Machine Learning B2B Dashboards Measurement 75

datapine

MARCH 18, 2020

By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make. In the digital age, shooting in the dark and hoping for the best just won’t do. Need we say more?

Reporting 178

Reporting Dashboards Metrics KPI 178

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Consumers have grown more and more immune to ads that aren’t targeted directly at them. The results? 4) Improve Operational Efficiency.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

APRIL 21, 2014

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly. Let's do this! Glenn Walker.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

JANUARY 20, 2010

How do you measure success of a online webinar? I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Back to our story.

Metrics 90

Metrics B2B Analytics Measurement 90

Sisense

SEPTEMBER 15, 2019

Measuring engagement with a business product is difficult. However, for a business tool, these strategies fall apart because the user’s interaction is not easily broken into discrete goals, and representing engagement as a single metric isn’t reliable. Actually, the usage of both strategies increased. Feature Replacement.

Analytics 72

Analytics Dashboards Sales Measurement 72

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. Second , create the world's greatest mobile experience. Entertain Me 2.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

BizAcuity

APRIL 6, 2022

A majority of online casinos have also started accepting various cryptocurrencies as payments and many B2B gaming providers have been heavily investing in crypto gaming to meet with the rising demand. Crypto casinos need a solid operation strategy, an analytics platform and a fail-safe mechanism in place.

Data Analytics 52

Data Analytics Analytics B2B Deep Learning 52

Occam's Razor

FEBRUARY 3, 2014

Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. For example, if Slimfast is trying to reinvent it's brand and the core of its strategy is new bottles, new look, new TV and print ads strategy (all right and good).

Marketing 149

Marketing Analytics Advertising Measurement 149

Sisense

MAY 22, 2019

In the B2B subscription economy, we’re all well acquainted with the popular adage: it’s more expensive to acquire a new customer than it is to keep a current customer happy. When it comes to tracking and improving customer churn, it isn’t always intuitive (or fun) to measure your failures. And Mr. Microsoft has a point.

Analytics 74

Analytics Dashboards B2B KPI 74

Jet Global

FEBRUARY 5, 2024

Additionally, inefficient dashboards and analytics hinder visibility into resource consumption patterns, making it difficult to pinpoint energy-intensive processes and implement resource-efficient measures. These blind spots ultimately lead to higher emissions and missed opportunities for environmental sustainability.

Optimization 52

Optimization Operational Reporting Manufacturing Reporting 52

Jen Stirrup

SEPTEMBER 3, 2021

Artificial Intelligence can help support you to engage with your customers in B2B and B2C contexts. In B2B and B2C, the focus on the customer is starting to become more common in artificial intelligence. It’s also possible to view this collaboration as a continuum to measure how much customer visibility it would like AI to have.

B2B 111

B2B Digital Transformation Technology Marketing 111

Occam's Razor

DECEMBER 12, 2016

How do you ensure that your can zig-zag with business strategy? And, of course there is the delicious detail of this strategy not adding burden to your site's visitor experience due to it's async nature. Digital Marketing & Measurement Model. Macro & Micro Outcomes Content/Strategy. So beautiful.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

AUGUST 11, 2014

(See: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies ). Data above is for a B2B website with no ecommerce. Almost always your efforts to apply custom or standard attribution models will show up in tables and graphs that measure conversions/outcomes. Data below is for a non-ecommerce, B2B website.).

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. You are what you measure. Helps shine a light on the ability to do clever targeting, the content in the messages/ads, and smartness in bidding strategies. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. Cost Per Lead.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

OCTOBER 24, 2016

But, you have an overall structure that can guide your strategy. The CMO expressed a desire for the audience to learn about advanced attribution strategies. The most primitive thing you can do to have a very strong people, process, structure foundation is to pick great metrics to measure. Tough metrics. Smart metrics.

Metrics 146

Metrics Marketing Optimization Modeling 146