Occam's Razor

AUGUST 11, 2014

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards.

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

datapine

NOVEMBER 15, 2022

Product metrics are quantitative performance measurements used by businesses to gain insights into various areas like product development, pricing, quality, and more. They can evaluate architectural measures, quality measures, software complexity, or functional size. What Are Product Metrics?

Metrics 141

Metrics KPI Measurement Dashboards 141

datapine

MARCH 18, 2020

By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make. With the help of an online data analysis tool , this targeting can be built up significantly.

Reporting 178

Reporting Dashboards Metrics KPI 178

Occam's Razor

APRIL 25, 2011

Doing anything on the web without a Web Analytics Measurement Model. Bring a structured approach to your measurement strategy, bring some process, let a Web Analytics Measurement Model be the foundation of your program. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. That's it.

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. Let’s look at XX completely different types of business, and pick just six metrics (two each for A, B and O) that would be the very best ones to measure their digital success.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. That said, we will go into details of a marketing campaign report, provide a digital marketing report template, and look into marketing reporting and analysis with the help of carefully created dashboards.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

NOVEMBER 13, 2009

Chapter 5 The Key to Glory: Measuring Success. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! Behavior targeting, dashboards, accuracy, data mining, predictive analytics, and, the thing you'll appreciate the most IMHO, five steps for intelligent analytics evolution!

Analytics 71

Analytics Metrics Measurement Testing 71

CIO Business Intelligence

AUGUST 2, 2022

This is SwipeGuide , a B2B cloud-based SaaS platform that captures and scales operational knowledge, helping teams in industrial environments to create, improve, and share instructions and standard operating procedures using mobile and wearable devices.

Machine Learning 98

Machine Learning B2B Dashboards Measurement 98

Andrew White

JANUARY 9, 2022

First, how we measure emissions and carbon footprint is about data design and policy. In other words, D&A plays a key role in the foundational measuring angle. Link to item 6 on slide 27 is broken, [link] , for Dashboard to measure business impact, can you provide a current link? That is the key.

Analytics 64

Analytics Measurement Modeling Data-driven 64

Sisense

SEPTEMBER 15, 2019

Measuring engagement with a business product is difficult. Measuring product success requires asking highly contextual questions and rigorously applying data to find answers. Feature Replacement. Every product manager has replaced a feature with a better feature, it’s a critical part of the job responsibilities. Rollout delays.

Analytics 72

Analytics Dashboards Sales Measurement 72

Timo Elliott

FEBRUARY 1, 2022

The SAP Business Network is the largest B2B network in the cloud. And, most importantly, we bring our wisdom — from 50 years of running and measuring all facets of organization — to the challenge we all collectively face: creating a sustainable world together. Customer examples. Create a sustainable world together.

Enterprise 104

Enterprise Measurement B2B Forecasting 104

Occam's Razor

OCTOBER 10, 2011

I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. So why not measure that?

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

FEBRUARY 28, 2017

If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. The qualitative surveys measuring unhappiness went down even more than before. Reporting/dashboards were terribly created ( CDPs anyone? ). You are what you measure.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " "My dashboard should have Page Views and Exit Rate!" " Sad, unimaginative measurements of their sad, unimaginative campaigns. Don't brush off Twitter or Google+ because you are B2B or A2K. With 100% effort.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

DECEMBER 12, 2016

Digital Marketing & Measurement Model. My solution to this, incredibly real and frustrating problem, is to insist on seeing the signed in blood version of the company's Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above? That's it.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. It does not matter if you are a B2B or B2C or A2K, you will always see this. Money, money, money.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

OCTOBER 24, 2016

If your company's dashboard is full of Visits, Time on Site, Impressions, % Exits, basic activity metrics then your company is not ready for attribution anything. The most primitive thing you can do to have a very strong people, process, structure foundation is to pick great metrics to measure. Step 1: Optimal Metrics.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. Our Goal as a B2B business is to connect a high value prospect to an Authorized Dealer / Rep, to try to revolutionize our marketing by going after the search long tail with AdWords, and more. Even with all that, I think the problem is you.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

SEPTEMBER 30, 2013

They are often measured on impressions (or worse, "connections") and clicks. Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. Bonus : Learn more about macro and micro conversions as they apply to a B2B company , Texas Instruments, and a technical support site.]. #5: So fix that.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). our measurement strategies 2. success measures. Usually for free.

Analytics 118

Analytics Consulting Metrics Experimentation 118

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. BI dashboards like the one presented below provide a centralized view of the most important metrics businesses need to stay ahead of their competitors.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. So, let's fix that error.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Jet Global

FEBRUARY 5, 2024

Additionally, inefficient dashboards and analytics hinder visibility into resource consumption patterns, making it difficult to pinpoint energy-intensive processes and implement resource-efficient measures. Flawed calculations can underestimate or overestimate emissions, obscuring your true environmental impact.

Optimization 52

Optimization Operational Reporting Manufacturing Reporting 52