Smart Data Collective

APRIL 20, 2022

Any company that wants to implement a successful marketing strategy needs to invest in analytics technology. We have talked extensively about the importance of analytics in online marketing, but it can be just as important for traditional marketing strategies as well. Generate More Qualified Leads.

Strategy 101

Strategy Optimization Analytics B2B 101

Smart Data Collective

NOVEMBER 18, 2021

Big data is no longer a luxury for businesses. It is a vital to any company that wants to succeed in all but the least competitive markets. In the information, there are companies with big data strategies and those that fall behind. Big data and business intelligence are essential. This is where big data comes into play.

Data Strategy 126

Data Strategy B2B Strategy Big Data 126

Smart Data Collective

APRIL 7, 2022

Few people anticipated that big data would have such a profound impact on the e-commerce sector. Companies in the distribution industry are particularly dependent on data, due to the complicated logistics issues they encounter. There are many reasons that data analytics and data mining are vital aspects of modern e-commerce strategies.

B2B 106

B2B Sales Big Data Cost-Benefit 106

Smart Data Collective

MAY 19, 2022

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. This is especially true for companies using digital marketing practices, such as social media. It is well known that LinkedIn is built on big data.

Data Analytics 140

Data Analytics Analytics Big Data Advertising 140

CIO Business Intelligence

FEBRUARY 15, 2024

We took it seriously and said we need to have software, data, and AI capabilities,” says Nilles, who signed on to the CDIO role at the time. “We Its industrial B2B arm focuses on adhesives technologies, like Loctite, while its B2C consumer goods arm owns brands such as Dial and Purex. It’s a bit of a tough computer science problem.

B2B 138

B2B Optimization Machine Learning Software 138

AWS Big Data

NOVEMBER 28, 2023

As customers become more data driven and use data as a source of competitive advantage, they want to easily run analytics on their data to better understand their core business drivers to grow sales, reduce costs, and optimize their businesses. But integrating data isn’t easy.

Data Warehouse 93

Data Warehouse Data-driven Machine Learning B2B 93

CIO Business Intelligence

FEBRUARY 7, 2024

As enablers for the integration of data and business services across platforms, APIs are very aligned with current tech trends,” says Antonio Vázquez, CIO of software company Bizagi. Ajay Sabhlok, CIO and CDO at zero trust data security company Rubrik, Inc.,

Business Objectives 123

Business Objectives Cost-Benefit Strategy Data-driven 123

Jet Global

DECEMBER 1, 2023

If enriched product data is the lifeblood of modern distribution eCommerce, it is also the oxygen for a solid SEO strategy. But even with buying groups and associations making it easier than ever to purchase bulk product data, gaining a competitive edge when it comes to product information continues to be a challenge.

B2B 52

B2B Cost-Benefit Manufacturing Sales 52

Cloudera

SEPTEMBER 8, 2020

Communication Service Providers (CSPs) are in the middle of a data-driven transformation. The current scale and pace of change in the Telecommunications sector is being driven by the rapid evolution of new technologies like the Internet of Things (IoT), 5G, advanced data analytics, and edge computing.

IoT 71

IoT Internet of Things B2B Data-driven 71

Jet Global

MARCH 10, 2020

As a B2B technology implementation specialist, he works closely with companies to explore tech-driven opportunities and obstacles standing in front of them. They also need the foresight to think about what markets or consumer demand will look like five years from now and get ahead of those trends.

Digital Transformation 69

Digital Transformation Big Data B2B Data-driven 69

bridgei2i

MAY 20, 2020

But because of COVID-19, digital transformation is helping B2B models trying to replicate successful B2C models. And since they involve making better decisions using data-driven insights, AI & Analytics led applications are leading the way forward. Let’s see it from B2C and B2B perspective. Subscribe Now.

Enterprise 98

Enterprise B2B Digital Transformation Insurance 98

Jedox

APRIL 23, 2020

There are a handful of niche SPM software products available on the market, most have been around for more than a decade. Data-driven analytics to speed up decisions and actions. Data-driven analytics to speed up decisions and actions. Fixed Data Model. Rigid Data Integration. Complex Rule Building.

Sales 52

Sales Management B2B Dashboards 52

Sisense

NOVEMBER 5, 2020

This has led to an explosion of data: Organizations of all kinds have a larger number of programs and applications feeding them more information, covering a wider array of metrics, than ever before. Evolve to correlate data across systems. HR professionals are the key to connecting human reality with key learnings from data.

People Analytics 85

People Analytics Analytics Digital Transformation Metrics 85

BizAcuity

APRIL 6, 2022

A majority of online casinos have also started accepting various cryptocurrencies as payments and many B2B gaming providers have been heavily investing in crypto gaming to meet with the rising demand. ResearchandMarkets predicts that the global casino and sports betting market is to reach $911.9 Billion by 2027. Contact Us.

Data Analytics 52

Data Analytics Analytics B2B Deep Learning 52

datapine

JUNE 22, 2022

In a world where data represents a major competitive advantage for businesses, the need to monitor performance based on specific goals and targets is critical. It is not enough to track relevant customer or sales data. That said, there are various methods and tools businesses use to manage their data and optimize their performance.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

Smart Data Collective

MARCH 14, 2022

Data analytics technology is becoming a more important aspect of business models in all industries. Data Analytics is an Invaluable Part of SaaS Revenue Optimization. There are a lot of ways to take advantage of data analytics to get the most value of your SaaS business. It also helps improve marketing.

Modeling 98

Modeling Analytics Sales Key Performance Indicator 98

bridgei2i

JULY 8, 2020

And, in continuation of our conversations around the impact of COVID-19 on enterprises with thought leaders and industry experts, today we have with us Anand Ganesh – someone who brings in over two decades of experience in leadership positions across technology and consumer markets. Thank you for making the time, Ganesh.

Digital Transformation 132

Digital Transformation Enterprise Insurance Risk 132

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

bridgei2i

JUNE 30, 2020

He leads solutions, delivery, and product marketing across customer intelligence, digital analytics, marketing effectiveness, and customer experience analytics. He brings deep experience supporting high tech e-commerce and retail clients in the areas of marketing, pre-sales analytics, and web analytics.

Enterprise 98

Enterprise Technology Digital Transformation Manufacturing 98

bridgei2i

JULY 21, 2020

He has extensive experience in developing Integrated Business Programs and leading enterprise-level initiatives on different frontiers like sales, marketing, operations, and supply chain analytics. However, from its data perspective, I think there’s a higher collaboration between CPG and retailers, is something, which is visible.

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

datapine

FEBRUARY 9, 2024

An even more interesting fact: The blogs we read regularly are not only influenced by KPI management but also concerning content, style, and flow; they’re often molded by the suggestions of these goal-driven metrics. Ineffective management of KPIs means little actionable data and a terrible return on investment. What happens next?

KPI 221

KPI Management Key Performance Indicator Measurement 221

bridgei2i

MAY 19, 2021

Today the power of harnessing data is immense, and GICs are investing extensively in driving efficiencies through automation. And a lot of key agenda is being driven from these centers. So, a little bit about myself, my name is Venkat Subramanian and I head marketing for BRIDGEi2i. Close to a 20-year career now in marketing.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Smart Data Collective

SEPTEMBER 30, 2021

Data has become an essential asset for companies everywhere. By interpreting and analyzing the data, organizations can understand and predict trends, improve security and make data-driven decisions. In this post, we’ll explore how organizations can leverage big data and AI instruments to improve their ROI.

Big Data 130

Big Data B2B ROI Cost-Benefit 130

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Not through data pukes. You'll need to look in your corporate data warehouses.

Analytics 122

Analytics Finance B2B ROI 122

Occam's Razor

NOVEMBER 13, 2009

It is not just a business book, though every dna strand in this book is more about online marketing than online analytics. No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. It was hard.

Analytics 71

Analytics Metrics Measurement Testing 71

O'Reilly on Data

MAY 14, 2020

Feature Development and Data Management: This phase focuses on the inputs to a machine learning product; defining the features in the data that are relevant, and building the data pipelines that fuel the machine learning engine powering the product. Consumer Companies Versus B2B Companies.

Management 363

Management Experimentation B2B Machine Learning 363

AWS Big Data

NOVEMBER 29, 2023

In 2013, Amazon Web Services revolutionized the data warehousing industry by launching Amazon Redshift , the first fully-managed, petabyte-scale, enterprise-grade cloud data warehouse. Amazon Redshift made it simple and cost-effective to efficiently analyze large volumes of data using existing business intelligence tools.

Data Warehouse 101

Data Warehouse Data Lake Analytics Machine Learning 101

Occam's Razor

MAY 2, 2017

The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.

Marketing 140

Marketing B2B Measurement Risk 140

datapine

JUNE 13, 2019

Sales reports help in finding potential new market opportunities where they could improve the results. Decide on a time period : that means that you can create a daily as well as a monthly report, or choose to display the data of the last quarter or year. Visualize the data to communicate it better.

Sales 264

Sales Reporting KPI B2B 264

Smart Data Collective

MAY 19, 2022

Big data technology is incredibly important in many aspects of modern business. The sales profession is one of the areas most affected by data. billion on marketing analytics in 2020 alone. There are many ways that big data is helping companies improve sales. Big Data is Helping Improve Sales Processes Via Automation.

Sales 133

Sales Big Data Cost-Benefit Marketing 133

CIO Business Intelligence

JUNE 27, 2023

Going the last mile with recipient-centric home delivery The Milkman Last Mile Platform gives organizations more accurate knowledge of customer data and better control of the delivery execution process. This has created a 40% drop in “where is my order?” This greatly increases operational efficiencies while lowering costs.

B2B 97

B2B KPI Digital Transformation Interactive 97

Cloudera

SEPTEMBER 15, 2023

The world is awash with data, no more so than in the telecommunications (telco) industry. With some Cloudera customers ingesting multiple petabytes of data every single day — that’s multiple thousands of terabytes! Access and the exchange of data is critical for managing the operations in many industries.

Strategy 83

Strategy Advertising IoT B2B 83

Occam's Razor

OCTOBER 24, 2016

Culture is a stronger determinant of success with data than anything else. Including data. People + Process + Structure] > [Data + Technology]. You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Step 1: Optimal Metrics. It seems hard to believe.

Metrics 146

Metrics Marketing Optimization Modeling 146

datapine

NOVEMBER 19, 2019

If you don’t pay attention to new changes or keep up the pace, it’s easy to fall behind the times (and the market) while other companies beat you to the punch. No matter if you need to conduct quick online data analysis or gather enormous volumes of data, this technology will make a significant impact in the future.

Technology 279

Technology Internet of Things IT IoT 279