datapine

NOVEMBER 15, 2022

1) What Are Product Metrics? 2) Types Of Product Metrics. 3) Product Metrics Examples You Can Use. 4) Product Metrics Framework. In an increasingly data-driven business world, the product management field isn’t exempt from this need. What Are Product Metrics? Types Of Product Metrics.

Metrics 141

Metrics KPI Measurement Dashboards 141

Occam's Razor

MAY 2, 2017

The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. There is no golden metric for everyone, we are all unique snowflakes! :). It is that practice that I try to discern when I do job interviews.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

datapine

FEBRUARY 9, 2024

An even more interesting fact: The blogs we read regularly are not only influenced by KPI management but also concerning content, style, and flow; they’re often molded by the suggestions of these goal-driven metrics. For example, customer satisfaction metrics are used to drive a better customer experience. What happens next?

KPI 221

KPI Management Key Performance Indicator Measurement 221

Smart Data Collective

MARCH 14, 2022

Data analytics technology is becoming a more important aspect of business models in all industries. Data Analytics is an Invaluable Part of SaaS Revenue Optimization. There are a lot of ways to take advantage of data analytics to get the most value of your SaaS business. SaaS companies are no exception.

Modeling 101

Modeling Analytics Sales Key Performance Indicator 101

AWS Big Data

JULY 13, 2023

Altron is a pioneer of providing data-driven solutions for their customers by combining technical expertise with in-depth customer understanding to provide highly differentiated technology solutions. This is a guest post co-authored by Jacques Steyn, Senior Manager Professional Services at Altron Group.

Optimization 87

Optimization B2B Data Quality Sales 87

Occam's Razor

AUGUST 11, 2014

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. See: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies ).

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

O'Reilly on Data

MAY 14, 2020

Feature Development and Data Management: This phase focuses on the inputs to a machine learning product; defining the features in the data that are relevant, and building the data pipelines that fuel the machine learning engine powering the product. Consumer Companies Versus B2B Companies.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Chapter 3 The Awesome World of Clickstream Analysis: Metrics.

Analytics 71

Analytics Metrics Measurement Testing 71

datapine

JUNE 13, 2019

They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. They are specifically designed to ease your data and create compelling sales analysis reports in no time.

Sales 264

Sales Reporting KPI B2B 264

datapine

FEBRUARY 4, 2020

Today’s digital data has given the power to an average Internet user a massive amount of information that helps him or her to choose between brands, products or offers, making the market a highly competitive arena for the best ones to survive. First things first – organizing and prioritizing your marketing data.

Reporting 280

Reporting Marketing Advertising Metrics 280

bridgei2i

MAY 19, 2021

Today the power of harnessing data is immense, and GICs are investing extensively in driving efficiencies through automation. And a lot of key agenda is being driven from these centers. So, over the last 15 years or so, I’ve been mostly in B2B marketing. And therefore, a lot of Central excellence is coming up.

Enterprise 75

Enterprise Digital Transformation Cost-Benefit Marketing 75

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). In this post we will look mobile sites first, both data collection and analysis, and then mobile applications.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Surely not using horrible metrics like Page Views, right? Not through data pukes. Try these techniques. #1:

Analytics 122

Analytics Finance B2B ROI 122

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

OCTOBER 24, 2016

Culture is a stronger determinant of success with data than anything else. Including data. People + Process + Structure] > [Data + Technology]. You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Step 1: Optimal Metrics. It seems hard to believe.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Then there is Agile for engineering.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. Metrics matter. What do you think happened?

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

DECEMBER 12, 2016

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" Data quality plays a role into this.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) There is lots of missing data. And as if that were not enough, there is lots of unknowable data. Understand why I believe that as designed the default position based model is sub-optimal. " low. From a Venn -diagram.

Modeling 161

Modeling Optimization Marketing Interactive 161

Sisense

SEPTEMBER 15, 2019

Users often spend hours per day in a business tool where complex workflows make interpreting user intent through clickstreams difficult – and worse, typical engagement metrics like time-on-site, page loads or object creation counts generally just describe usage, not created value.

Analytics 72

Analytics Dashboards Sales Measurement 72

Occam's Razor

NOVEMBER 15, 2010

What if I was given the login and password to someone's web analytics data and asked to "find something interesting?" " How would I start the process of web data analysis right? Even without any knowledge of the company's goals or help from a stubborn HiPPO or clients who just want data pukes?

Reporting 139

Reporting Metrics Strategy Measurement 139

Andrew White

JANUARY 9, 2022

On Thursday January 6th I hosted Gartner’s 2022 Leadership Vision for Data and Analytics webinar. – In the webinar and Leadership Vision deck for Data and Analytics we called out AI engineering as a big trend. I would take a look at our Top Trends for Data and Analytics 2021 for additional AI, ML and related trends.

Analytics 64

Analytics Measurement Modeling Data-driven 64

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. This instant.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JUNE 11, 2014

We have more data than God wants anyone to have. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. From B2C to B2B. The basic dress and person data.

Marketing 150

Marketing Strategy Sales IT 150

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. BI software uses algorithms to extract actionable insights from a company’s data and guide its strategic decisions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

AWS Big Data

DECEMBER 21, 2023

This is a guest post co-written by Alex Naumov, Principal Data Architect at smava. smava believes in and takes advantage of data-driven decisions in order to become the market leader. smava believes in and takes advantage of data-driven decisions in order to become the market leader.

Data Lake 86

Data Lake Data Warehouse Data-driven B2B 86