Cloudera

AUGUST 6, 2021

Today, interactions with a brand spans omnichannel touchpoints. Like most labels, “data-driven” is not a binary, black and white measure of capability. The key to knowing customers is listening to them, connecting with them both directly and indirectly through a burgeoning number of communication channels. .

Data-driven 105

Data-driven B2B Data Strategy Strategy 105

datapine

AUGUST 20, 2019

to perform B2B operations. Here are the four parameters of Big data: Volume: Volume is the size of data, measured in GB, TB and Exabytes. Variety: Variety signifies the different types of data such as semi-structured, unstructured or heterogeneous data that can be too disparate for enterprise B2B networks. Videos, pictures etc.

Big Data 100

Big Data B2B Cost-Benefit Structured Data 100

bridgei2i

JUNE 30, 2020

Secondly, brands are also not able to engage with their customers in a meaningful way for various reasons, unavailability of assisted support channels, there’s no face-to-face interactions, the products are unavailable. Hence, there is a rise of digitally engaging with customers. SERIES: COVID 19 | Redefining Digital Enterprises.

Enterprise 98

Enterprise Technology Digital Transformation Manufacturing 98

bridgei2i

JULY 8, 2020

And if you’re a banker or an insurer, you’re probably busy figuring out how to measure these risks, mobilize these resources, and fund capital that’s going to provide strong growth. SERIES: COVID 19 | Redefining Digital Enterprises.

Digital Transformation 132

Digital Transformation Enterprise Insurance Risk 132

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. The See – Think – Do Framework: Measurement Strategy.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

bridgei2i

JULY 21, 2020

He has delivered multiple analytics projects that have been scaled across the globe to impact measurements of more than $10Billion across his clients. Thank you, Mukesh, for making the time. Mukesh: It’s my pleasure, Melita. SERIES: COVID 19 | Redefining Digital Enterprises.

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

datapine

NOVEMBER 15, 2022

Product metrics are quantitative performance measurements used by businesses to gain insights into various areas like product development, pricing, quality, and more. By using interactive KPIs, product managers can optimize product strategies to ensure business growth. What Are Product Metrics? And that’s where the big challenge lies.

Metrics 141

Metrics KPI Measurement Dashboards 141

datapine

JUNE 13, 2019

There are also different types of sales reports that will focus on different aspects: the sales performance in general, detailing the revenue generated, the sales volume evolution, measuring it against the sales target pre-set, the customer lifetime value, etc. a) B2B Daily Reports To Control Your Operations.

Sales 264

Sales Reporting KPI B2B 264

IBM Big Data Hub

JANUARY 23, 2024

Measuring compliance is a critical KPI for accountability. Even in the B2B space, customers demand that transactions are intuitive, easily fulfilled and within corporate policy. Are internal stakeholders following policies or going outside the system? Are suppliers meeting contract requirements, service levels and sustainability goals?

B2B 88

B2B KPI Measurement Optimization 88

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. Let’s look at XX completely different types of business, and pick just six metrics (two each for A, B and O) that would be the very best ones to measure their digital success.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Smart Data Collective

SEPTEMBER 6, 2020

Forrester estimates that in the US, B2B eCommerce will reach $1.8 trillion by 2023 and constitute 17% of all B2B sales. This year, B2B eCommerce is expected to double the value of B2C eCommerce. With so much at stake, it’s surprising that many B2B sellers are slow adding an online sales channel.

B2B 107

B2B Data Analytics Analytics Cost-Benefit 107

datapine

MARCH 18, 2020

By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make. Why Should I Use Social Media Reports? Need we say more? Primary KPIs: Number of Fans.

Reporting 178

Reporting Dashboards Metrics KPI 178

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. This is one of the marketing reporting template VPs, C-level executives and seniors can use to their strategic advantage and interact with each metric displayed on the screen. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Let's try to do that today with a very simple story, one that I hope will have much broader implications on your digital success measurement.

Analytics 139

Analytics B2B Measurement Advertising 139

CIO Business Intelligence

AUGUST 2, 2022

This is SwipeGuide , a B2B cloud-based SaaS platform that captures and scales operational knowledge, helping teams in industrial environments to create, improve, and share instructions and standard operating procedures using mobile and wearable devices. Fostering innovation through an agile, user-centric approach.

Machine Learning 98

Machine Learning B2B Dashboards Measurement 98

Ontotext

MAY 22, 2023

Reference data used to classify or categorize other data, including units of measure, codes, as well as controlled vocabularies of terms and taxonomies of topics. Think of a knowledge graph that includes the knowledge about all geographic features on Earth and all organizations (above some threshold of importance) in a given region or domain.

Management 59

Management Unstructured Data Metadata Cost-Benefit 59

Occam's Razor

AUGUST 12, 2013

Last Interaction/Last Click Attribution model. First Interaction/First Click Attribution Model. I strongly encourage you to read the post and deeply understand all three and what your marketing and measurement possibilities and limitations are. Last Interaction/Last Click Attribution model. Linear Attribution Model.

Modeling 161

Modeling Optimization Marketing Interactive 161

Sisense

SEPTEMBER 15, 2019

Measuring engagement with a business product is difficult. However, for a business tool, these strategies fall apart because the user’s interaction is not easily broken into discrete goals, and representing engagement as a single metric isn’t reliable. Feature Replacement. Rollout delays.

Analytics 72

Analytics Dashboards Sales Measurement 72

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. It does not matter if you are a B2B or B2C or A2K, you will always see this. It is easy to find.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

MARCH 10, 2015

Universal Analytics: T3: Measurement Protocol! Measurement Protocol – all your data are belong to us! With every interaction Ola Hanø has with you, you can send a unique ID that will override other identifiers (ex: Client-ID used in the cookies), and allow you to see this instead… How sweet is that! Closing Thoughts.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

OCTOBER 24, 2016

The most primitive thing you can do to have a very strong people, process, structure foundation is to pick great metrics to measure. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Tough metrics. Smart metrics.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

DECEMBER 12, 2016

AND, that if I have good ideas, they will get to market very quickly – making our engagement worth the current interaction and the continued success of new ideas after the engagement. Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above?

Analytics 141

Analytics Data-driven Strategy Consulting 141

DataRobot Blog

APRIL 1, 2018

This shift is driving a hybrid data integration mentality, where business teams are given curated data sandboxes so they can participate in building future use cases such as mobile applications, B2B solutions, or IoT analytics. Interactively explore, combine, and shape diverse datasets into data ready for machine learning and AI applications.

Analytics 40

Analytics IoT Internet of Things B2B 40

Occam's Razor

FEBRUARY 3, 2014

And yes, finally, there is the problem of measurement. If YouTube is so many things all at one time, and so many brand don't understand what to do on it optimally, how the heck does one go about measuring success? How to measure (success)? Don't talk about how terrible TV is from a measurement perspective.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). our measurement strategies 2. success measures. Usually for free.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JUNE 11, 2014

From B2C to B2B. What if the first interaction with your brand is digital? I have an option to measure myself, or convert from international sizes. What if the first interaction with your brand is digital? We will look at many different examples. From bras to dresses. From pants to jewelry. See-Think-Do YouTube.

Marketing 150

Marketing Strategy Sales IT 150

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. If someone bothers to interact with the post, the posted comment is a spam or totally useless.

Advertising 162

Advertising Marketing B2B ROI 162

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Consumers have grown more and more immune to ads that aren’t targeted directly at them. The results? 4) Improve Operational Efficiency.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. So, let's fix that error.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Cloudera

JUNE 4, 2024

Here are ten areas where Cloudera has enabled telcos to leverage open source and generative AI to implement cost control measures. Traditionally, customer profiles derive from BSS data, focusing mainly on payment, interaction and billing information. Ten Strategies for Success 1.

Digital Transformation 52

Digital Transformation B2B Interactive Optimization 52