bridgei2i

JUNE 24, 2020

It’s important for B2B enterprises to stay engaged with their customer as they go through the scenario planning exercise. Capturing data about the customer and making these insights available for the customer-facing business functions will become invaluable in the B2B enterprise’s integrated customer engagement drive.

B2B 117

B2B Enterprise Sales Digital Transformation 117

IBM Big Data Hub

SEPTEMBER 6, 2023

In a May 2023 survey carried out by IBM and Momentive.ai , 67% of CMOs reported that they plan on implementing generative AI in the next 12 months and 86% plan to do so within 24 months. 1 In regard to B2B marketing function, these leaders called out lead generation and sales nurturing as the top use cases.

Marketing 116

Marketing Strategy B2B Cost-Benefit 116

CIO Business Intelligence

MAY 12, 2022

“Customer experience management has fundamentally changed the purpose and practice of marketing — every customer interaction, customer-facing team, use case, and system must be connected to each other. One goal of the drive to enhance customer-related applications is personalized service. How does Unity CDP, Oracle Service integration help?

B2B 95

B2B Advertising Marketing Interactive 95

IBM Big Data Hub

JANUARY 23, 2024

Even in the B2B space, customers demand that transactions are intuitive, easily fulfilled and within corporate policy. Are suppliers meeting contract requirements, service levels and sustainability goals? Driving stakeholder satisfaction Many companies closely track their net promoter scores (NPS) for both positive and negative trends.

B2B 90

B2B KPI Measurement Optimization 90

Smart Data Collective

OCTOBER 17, 2022

Behavioral Information includes understanding the audience’s interest and interaction with your email. The ability to collect and utilize data for list segmentation enables businesses to send customized emails while concentrating on improving deliverability rates and reporting on email marketing engagement.

Marketing 119

Marketing Optimization Data Analytics Analytics 119

Occam's Razor

SEPTEMBER 15, 2014

Dive into Mobile Reporting and Analysis. Dive into Mobile Reporting and Analysis. Dive into Mobile Reporting and Analysis. What do you learn from this report? What do you learn from this report? It does not matter if you are a B2B or B2C or A2K, you will always see this. What do you learn from this report?

Metrics 141

Metrics Reporting Analytics Marketing 141

AWS Big Data

DECEMBER 21, 2023

Branches range by products, namely B2C loans, B2B loans, and formerly also B2C mortgages. The data products used inside the company include insights from user journeys, operational reports, and marketing campaign results, among others. The departments include teams from engineering to sales and marketing.

Data Lake 91

Data Lake Data Warehouse Data-driven B2B 91

Smart Data Collective

APRIL 4, 2021

In fact, as per stats, 93% of B2B marketers use email channels for distributing content and 72% of customers prefer email as their main channel for business communication. After all, it is believed that most B2B Business would use SFA as a tool to manage their business. Reports and Analytics. What is a CRM anyway?

Data-driven 94

Data-driven Marketing B2B Big Data 94

Smart Data Collective

JUNE 10, 2021

Salesforce marketing tools are integrated with CRM software that contains all the information about the company’s interaction with its buyers. Salesforce marketing tools also have a feature for reporting on fundamental metrics. B2B companies develop long-lasting relationships with their partners. How exactly does it work?

Marketing 138

Marketing Sales Metrics Machine Learning 138

AWS Big Data

JANUARY 27, 2023

To address them, we turned to Amazon QuickSight to enhance our customer-facing products with embedded insights and reports. QuickSight helps empower our customers by putting the reporting tools and capability in their hands, allowing them to get a comprehensive, personalized (via row-level security) view of data, unique to their workflow.

Data-driven 52

Data-driven Dashboards B2B Visualization 52

CIO Business Intelligence

FEBRUARY 20, 2023

To earn this cert, candidates should know how to maintain and modify Sales Cloud and Service Cloud applications; manage users, data, and security; and construct dashboards, reports, and workflows. Prerequisites include earning Salesforce Application Architect certification (see above).

Consulting 64

Consulting B2B Cost-Benefit Sales 64

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. 6) Smart and faster reporting. Consumers have grown more and more immune to ads that aren’t targeted directly at them.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. "So what if no one interacted with your Twitter feed, at least they saw it!" The Google Small Business page on Facebook is an example of a B2B strategy. So, let's fix that error.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

datapine

NOVEMBER 19, 2019

Internal comms: Computer vision technology can serve to improve internal communication by empowering employees to perform their tasks more visually, sharing image-based information that is often more digestible and engaging than text-based reports or information alone. Artificial Intelligence (AI). Voice-as-User Interface (VUI).

Technology 279

Technology Internet of Things IT IoT 279

Cloudera

AUGUST 6, 2021

Today, interactions with a brand spans omnichannel touchpoints. Cloudera worked with Experian , a global leader in consumer and business credit reporting which gathers, analyzes, combines and processes data on over one billion people and businesses.

Data-driven 104

Data-driven B2B Data Strategy Strategy 104

datapine

NOVEMBER 15, 2022

By using interactive KPIs, product managers can optimize product strategies to ensure business growth. However, depending on who you are or to who you address your report to, product analytics metrics might vary: at the end of the day, stakeholders care about cash but the PM wants to figure out how customers are interacting with the product.

Metrics 141

Metrics KPI Measurement Dashboards 141

Jet Global

FEBRUARY 23, 2024

Data sources are crucial for reporting, analyzing, and acting on transactional and corporate data and connecting these sources in real time with various tools like connectors, ETL tools, mashups, Web services, and data source-neutral BI solutions is essential. It facilitates smooth B2B data transmission.

Data Warehouse 52

Data Warehouse Reporting Data Transformation Sales 52

Smart Data Collective

MAY 19, 2022

If it’s clear that the interaction that’s supposed to be personal has been automated, or if you’re not answering a user’s inquiries or worries accordingly, they could lose trust in your brand. Would you like to make your financial reporting more efficient? Handle your leads efficiently.

Sales 133

Sales Big Data Cost-Benefit Marketing 133

Smart Data Collective

DECEMBER 14, 2019

Econsultancy and Adobe asked B2B companies to report on what the most exciting opportunity for growth in 2020 is and the leading answer was, “customer experience.” To successfully interact with customers or website visitors, it’s important to know their intentions behind their behavior. or “That was a great experience.”

Big Data 65

Big Data Cost-Benefit B2B Sales 65

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. If someone bothers to interact with the post, the posted comment is a spam or totally useless.

Advertising 162

Advertising Marketing B2B ROI 162

Occam's Razor

AUGUST 12, 2013

Last Interaction/Last Click Attribution model. First Interaction/First Click Attribution Model. I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools).

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

MAY 2, 2017

The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. For a B2B company there are so many things we can measure.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

bridgei2i

OCTOBER 27, 2020

To drive all the insights, an organization will need to have not just good data engineering and reporting capability. But only 27% say companies generally excel at meeting their standards for an overall B2B experience, signalling ample room to improve. Identify which customers are dropping from the website without consuming content.

Data Science 75

Data Science Sales Marketing Data-driven 75

DataRobot Blog

APRIL 1, 2018

Although some product solutions disrupted the operational reporting market, they require users to know the questions they need to ask their data. Interactively explore, combine, and shape diverse datasets into data ready for machine learning and AI applications. We agree with that. Sallam | Shubhangi Vashisth. . Free Trial.

Analytics 40

Analytics IoT Internet of Things B2B 40

Ontotext

MAY 22, 2023

Using our semantic knowledge graph, you add quality and consistency to your data being delivered through the data fabric, making it easier to analyze and report on. If you are looking to deliver enhanced analytics from your data fabric project, a knowledge graph is essential.

Management 59

Management Unstructured Data Metadata Cost-Benefit 59

Occam's Razor

OCTOBER 24, 2016

They base all computations in their standard reports on an awfully silly thing called last-click. Because the above picture actually looks like this… Suddenly most of your standard Adobe and Analytics reports are more than lying to you about the effectiveness of your marketing investments. I love this report.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

NOVEMBER 18, 2014

You get a confusing little thing, but the visualization is interactive. The Treemap, Sunburst and Packedcircle demonstrate three possible paths you can take to go from a table to something much more understandable and much more interactive. Ignore the black line for a moment (it shows the actual reported cases of infection).

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143

Occam's Razor

DECEMBER 12, 2016

AND, that if I have good ideas, they will get to market very quickly – making our engagement worth the current interaction and the continued success of new ideas after the engagement. They only want to throw up a one page lead-gen form if they are B2B. There is a difference between reporting and analysis. No problem.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

MARCH 10, 2015

No standard reports you can just go grab once you update your site code to analytics.js. Because you can do anything with the platform's features, how does one show specific reports/possibilities? The former can be as simple as this: The reports that you'll see will depend on the the data you've sent into GA.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. In your Acquisition folder in GA there is a Behavior report. Notice in my report above, three minutes seems to have some lovely happening. And, then I started to redefine what daily, weekly and monthly even means.

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

bridgei2i

MAY 19, 2021

So, over the last 15 years or so, I’ve been mostly in B2B marketing. Venkat: Excellent Sid, thanks for making time for this interaction. I started as an advertising, creative director, then moved on to marketing communications and then moved to marketing. And thanks for asking, Venkat.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Occam's Razor

MARCH 23, 2010

When it comes to proving which campaigns are better and which numbers to report to the management what will you do? I realize for some HiPPO's old habits die hard, they won't even let you run a report without seeing a case study. You are far too busy actually reporting and analyzing to keep pace with all the wonderful evolution.

Analytics 118

Analytics Consulting Metrics Experimentation 118