B2B Marketing Analytics Measurement Modeling 
Smart Data Collective
NOVEMBER 20, 2022
It is increasingly common to find IoT devices, sensors that measure variables in a production process, etc., However, despite the enthusiasm and growing interest in big data, research on the real capabilities of data analytics technology in manufacturing processes is still relatively new. Marketing difficult Products.
Occam's Razor
APRIL 21, 2014
I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.
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Cloudera
AUGUST 27, 2021
The company was also able to identify new business models, opening it up to strategic partnerships. . Building on its digital foundations, Telkomsel is now producing and implementing more advanced analytics models to help the effectiveness of its marketing campaigns. A telco undergoing digital transformation.
Occam's Razor
SEPTEMBER 30, 2013
Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. They are often measured on impressions (or worse, "connections") and clicks. Six simple visualizations, and solutions, for complex marketing, analytics and life challenges. 5: Rent or Own?
Occam's Razor
JUNE 7, 2017
The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Why is this reality not smacking some sense into your marketing strategy? Almost nothing.
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