B2B, Marketing Analytics, Metrics and ROI

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

APRIL 21, 2014

Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Fruition Internet Marketing. Joseph Boisseaux.

Marketing Analytics

Marketing Analytics Marketing Analytics Measurement

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Almost nothing. Divided by 845,921.

Advertising

Advertising Marketing B2B ROI

Data Leaders Brief

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

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