Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market. Back to our story.

Metrics 90

Metrics B2B Analytics Measurement 90

Alation

MAY 11, 2023

These metrics are a testament to our global expansion in EMEA and APAC. Culture is critical Undoubtedly, our product is a core reason for the continued success of the company, and analysts like BARC have named Alation’s Data Intelligence Platform a market leader in, for example, the BARC Score Data Intelligence Platforms Report.

B2B 40

B2B Finance Data Governance Marketing 40

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. We hate change. Super lame!

Marketing 126

Marketing Measurement Metrics Testing 126

datapine

JUNE 22, 2022

KPI targets are short-term performance measurements used by businesses to track the progress of their strategies towards achieving general goals. In short, these two progress measurements work together as part of a whole business strategy. What Are KPI Targets? Benefits Of Setting KPI Targets & Goals.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

bridgei2i

AUGUST 4, 2020

In order to bring more value to the table in post COVID times, B2B sales organisations today are continuously looking out for the right insights to pursue the right opportunities. So there we have with us Jim Dickey, who has close to three decades of sales and marketing management experience. post-COVID era. Listening time: 11 minutes.

Sales 93

Sales Enterprise B2B Digital Transformation 93

Smart Data Collective

MARCH 14, 2022

In order to achieve this, many have utilized new technology and business strategies to provide solutions for customers. However, knowing about the best SaaS tools won’t do you any good if you don’t have the right strategy in place first. It also helps improve marketing. SaaS Sales Strategy.

Modeling 99

Modeling Analytics Sales Key Performance Indicator 99

BizAcuity

FEBRUARY 15, 2019

Organizations are setting up their sales marketing and event technology stacks to streamline manual processes to provide a seamless experience for the attendees and customers. Sales analytics enables the event management team in visualizing their target list and then segmenting it by industry, size and other data metrics.

Sales 67

Sales Analytics ROI B2B 67

datapine

NOVEMBER 15, 2022

1) What Are Product Metrics? 2) Types Of Product Metrics. 3) Product Metrics Examples You Can Use. 4) Product Metrics Framework. As a PM, collecting information about your product performance, its features, the market adoption, etc., What Are Product Metrics? Types Of Product Metrics. is essential.

Metrics 141

Metrics KPI Measurement Dashboards 141

Occam's Razor

MAY 2, 2017

I usually ask them back: What are you trying to get done with your digital strategies ? There is no golden metric for everyone, we are all unique snowflakes! :). That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Sisense

NOVEMBER 5, 2020

This has led to an explosion of data: Organizations of all kinds have a larger number of programs and applications feeding them more information, covering a wider array of metrics, than ever before. Remove guesswork from staffing strategies. Sharron Malaver is head of enterprise marketing at Sisense.

People Analytics 85

People Analytics Analytics Digital Transformation Metrics 85

bridgei2i

JULY 8, 2020

And, in continuation of our conversations around the impact of COVID-19 on enterprises with thought leaders and industry experts, today we have with us Anand Ganesh – someone who brings in over two decades of experience in leadership positions across technology and consumer markets. Thank you for making the time, Ganesh.

Digital Transformation 132

Digital Transformation Enterprise Insurance Risk 132

bridgei2i

AUGUST 4, 2020

In order to bring more value to the table in post COVID times, B2B sales organisations today continuously looking out for the right insights to pursue the right opportunities. So today we have with us Jim Dickey, who has close to three decades of sales and marketing management experience. post-COVID era. Listening time: 11 minutes.

Sales 52

Sales Enterprise B2B Digital Transformation 52

datapine

FEBRUARY 9, 2024

An even more interesting fact: The blogs we read regularly are not only influenced by KPI management but also concerning content, style, and flow; they’re often molded by the suggestions of these goal-driven metrics. The process helps businesses and decision-makers measure the success of their strategies toward achieving company goals.

KPI 221

KPI Management Key Performance Indicator Measurement 221

Jen Stirrup

SEPTEMBER 3, 2021

So, organizations need to rise to meet the challenges that customers give them and meet competitive challenges in the market. Artificial Intelligence can help support you to engage with your customers in B2B and B2C contexts. In B2B and B2C, the focus on the customer is starting to become more common in artificial intelligence.

B2B 111

B2B Digital Transformation Technology Marketing 111

Smart Data Collective

JUNE 10, 2021

Artificial intelligence has become incredibly important in the field of marketing. The massive applications of big data in the field of marketing is one of the reasons that the market for AI technology is growing at a rate of 39% a year. In recent years, marketing automation has been a topic of utmost interest.

Marketing 138

Marketing Sales Metrics Machine Learning 138

bridgei2i

MAY 19, 2021

So, a little bit about myself, my name is Venkat Subramanian and I head marketing for BRIDGEi2i. Close to a 20-year career now in marketing. I started as an advertising, creative director, then moved on to marketing communications and then moved to marketing. How do GICs play a pivotal role in driving this agenda?

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

datapine

MARCH 18, 2020

Here, we explore the meaning and value of social reporting plus the value of a social media marketing report , as well as the tools you need to get the job done properly – starting by considering what these reports are and their role in today’s hyper-connected business world. Exclusive Bonus Content: Take Full Advantage of Social Platforms!

Reporting 178

Reporting Dashboards Metrics KPI 178

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

datapine

JUNE 13, 2019

Sales reports help in finding potential new market opportunities where they could improve the results. They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. What’s the difference?

Sales 264

Sales Reporting KPI B2B 264

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 2 Learn basic statistics. And more such questions.

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Lab usability testing and online surveys both provide great strategies to obsess about user centric design. Thanks. [ /sidebar ].

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

O'Reilly on Data

MAY 14, 2020

Consumer Companies Versus B2B Companies. In contrast, AI product managers working in Business to Business (B2B) firms tend to focus on the first and last mile of the AI product cycle. B2B firms solve highly complex problems for a very narrow set of consumers. data platform, metrics, ML/AI research, and applied ML).

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Is Your Digital Strategy Magnificent?

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Many reasons.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

NOVEMBER 13, 2009

It is not just a business book, though every dna strand in this book is more about online marketing than online analytics. Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. No metrics, data pukes, guidance on creating every more reports.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) and Marketing-minded people who are using lousy measures of success ("I got 158,632 Fans! I'm proposing four distinct social media metrics we should measure, (and this is so cool) independent of the social channel you participate in.

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. What's advertising/marketing/participation on YouTube? YouTube is magnificent.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

JANUARY 9, 2012

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. The problem is Marketing and lack of imagination in using the web/digital channels. If you are a digital marketer then this absolutely is your problem.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Step 1: Optimal Metrics. I'll say this again at the very end… As a Marketer or an Analyst, there is nothing you'll attempt that will be more complex and challenging than what you are about to read in this post.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

MARCH 10, 2015

It is all just business analysis – with digital being a dominant factor in influence ( marketing, advertising, experiences, connections, relationships et. This is as much as marketing problem as anything else. In fact, even the term digital analytics is too stifling. Business analysis. So, how does this work?

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106