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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. Today the technology’s advanced capabilities encourage widespread adoption.

B2B 64
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5 Ways to Use Digital Signage for Data-Centric B2B Companies

Smart Data Collective

However, data analytics technology can be just as useful with regards to creating a successful B2B business. One of the benefits of data analytics in B2B marketing is with using digital signage. For B2B companies, digital signage may not be the first thing that comes to mind when developing a marketing strategy.

B2B 113
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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

The ability to collect and utilize data for list segmentation enables businesses to send customized emails while concentrating on improving deliverability rates and reporting on email marketing engagement. This combination strategy is suitable for both B2B and B2C firms. For B2B businesses , form abandonment is a reality.

Marketing 120
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Public or On-Prem? Telco giants are optimizing the network with the Hybrid Cloud

Cloudera

However, while the promise of the cloud remains essential — not just for data workloads but also for network virtualisation and B2B offerings — the sheer volume and scale of data in the industry require careful management of the “journey to the cloud.”. If you’re a telco and would like to work on these industry programs, let’s connect !

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Use a Data Strategy to Make Your Startup Profitable

Smart Data Collective

VentureBeat reports that only 13% of companies are delivering on their big data strategies. B2B business, in particular, brings a unique set of challenges that B2C companies don’t face. Below, we will explore how you can use big data wisely to make your B2B startup one of the 2 in 5 that becomes profitable.

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ERP Integration Benefits Data-Savvy eCommerce for Distribution Industry

Smart Data Collective

Data analytics tools can be integrated with advertising platforms to help e-commerce companies optimize their marketing strategies. While eCommerce giants like Amazon transformed the B2C retail landscape, traditional channels continued to dominate in the B2B sector. They can store data on their products and integrate it through ERP.

B2B 107
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Huawei Cloud named leader in emerging Asia-Pacific hybrid cloud market

CIO Business Intelligence

Frost & Sullivan, a global research and consulting firm, recently released the Emerging Asia-Pacific Hybrid Cloud Market Report 2022 report. In this report, Huawei Cloud was named a “Leader” and positioned ahead of all other providers in terms of market performance, technical innovation, and customer services.