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A Guide To The Methods, Benefits & Problems of The Interpretation of Data

datapine

Based on that amount of data alone, it is clear the calling card of any successful enterprise in today’s global world will be the ability to analyze complex data, produce actionable insights and adapt to new market needs… all at the speed of thought. Business dashboards are the digital age tools for big data.

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The Basic Guide to Marketing Analytics and Data-Driven Marketing

Smart Data Collective

The process of Marketing Analytics consists of data collection, data analysis, and action plan development. Understanding your marketing data to make more informed and successful marketing strategy decisions is a systematic process. Types of Data Used in Marketing Analytics. Preparing the Data for Analysis.

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5 Step Process For Insightful Data Driven Business Decision Making

Smart Data Collective

Big data is becoming increasingly important in business decision-making. The market for data analytics applications and solutions is expected to reach $105 billion by 2027. However, big data technology is only a viable tool for business decision-making if it is utilized appropriately. Write Down Your Objectives.

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AI in marketing: How to leverage this powerful new technology for your next campaign

IBM Big Data Hub

AI marketing is the process of using AI capabilities like data collection, data-driven analysis, natural language processing (NLP) and machine learning (ML) to deliver customer insights and automate critical marketing decisions. What is AI marketing?

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The Intricacies of Financial Analytics in the Event Industry

BizAcuity

Financial Analytics combines the internal financial information and operational data with external information such as social media, demographics and big data thereby addressing critical business questions with unprecedented speed, ease and accuracy. Financial Analytics in Event Management Industry – A summary.

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Top 7 Data Governance Blog Posts of 2018

erwin

The driving factors behind data governance adoption vary. Whether implemented as preventative measures (risk management and regulation) or proactive endeavors (value creation and ROI), the benefits of a data governance initiative is becoming more apparent. Data governance’s importance has become more widely understood.

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Analyst, Scientist, or Specialist? Choosing Your Data Job Title

Sisense

We live in a constantly-evolving world of data. That means that jobs in data big data and data analytics abound. The wide variety of data titles can be dizzying and confusing! Data analysts might report to a CIO, a Chief Data Officer (CDO), or possibly to a data scientist or business analyst team leader.