erwin

APRIL 21, 2020

Similarly, a data catalog enables businesses to create a seamless way for employees to access and consume data and business assets in an organized manner. As illustrated above, a data catalog is essential to business users because it synthesizes all the details about an organization’s data assets across multiple data sources.

Measurement 97

Measurement Sales Data Governance Metadata 97

erwin

APRIL 21, 2020

One of the biggest lessons we’re learning from the global COVID-19 pandemic is the importance of data, specifically using a data catalog to comply, collaborate and innovate to crisis-proof our businesses. So one of the biggest lessons we’re learning from COVID-19 is the need for data collection, management and governance.

Measurement 96

Measurement Sales Data Governance Metadata 96

Cloudera

DECEMBER 7, 2020

There are lessons to be learned from the brick and mortar or pure-play digital retailers that have been successful in the Covid-19 chaos. This blog is a first in a series that will examine the pillars and the successful customer case studies that have resulted.

Cost-Benefit 61

Cost-Benefit Interactive Unstructured Data Big Data 61

CDW Research Hub

NOVEMBER 12, 2020

As AI use cases start meeting their initial business objectives, initial infrastructure decisions can either accelerate the deployment of subsequent use cases or stall them. Businesses should be ready to adapt to these outcomes while being flexible regarding infrastructure. Compute where the data lives.

ROI 79

ROI Deep Learning Machine Learning Business Objectives 79

Occam's Razor

FEBRUARY 9, 2015

Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of my deep love for competitive intelligence analysis.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

FEBRUARY 25, 2014

A vast majority of occasions where data is presented (reports, executive dashboards, conference presentations, or just plain here's a automated emailed thingy from Google Analytics ) end up being abject failures because most of the discussion is still about the data. Lesson 1: Don't be sloppy. An important point first.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

The Unofficial Google Data Science Blog

JULY 18, 2023

Overview Human-labeled data is ubiquitous in business and science, and platforms for obtaining data from people have become increasingly common. The training data for these tools comes from photographs and clinical data — it was labeled by humans. That’s the focus of this blog post. This isn’t a new approach either.

Measurement 52

Measurement Metrics Uncertainty Slice and Dice 52

Occam's Razor

AUGUST 11, 2015

If you are a regular reader of this blog, you are quite familiar with this sentiment. Your business is unique. With that life-lesson out of the way, here are the super-cool custom reports that truly unlock the power of Google Analytics… 1. Business Outcomes Analysis. Standard reports stink. Custom reports rock!

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. This blog post is about the above recommendations, and their merit. But first let's punch up the value you'll get from this post. How can we do better?

Advertising 165

Advertising ROI Metrics Marketing 165

Ontotext

MARCH 8, 2023

Gartner predicts that graph technologies will be used in 80% of data and analytics innovations by 2025, up from 10% in 2021. A graph solution allows us to create a connection layer that facilitates consistent aggregation and ingestion of diverse information types from sources, internal or external, to the organization. million users.

Enterprise 52

Enterprise Knowledge Discovery Risk Data-driven 52

Occam's Razor

AUGUST 8, 2011

Partly because of a lack of any tie to business strategy (ensure you have a Digital Marketing & Measurement Model !), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. Here’s my most recent blog post (with downloadable segments): 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail.

Reporting 122

Reporting Metrics Key Performance Indicator Optimization 122

Occam's Razor

OCTOBER 24, 2016

To address that, on this blog I've shared something I call the ladders of awesomeness – my view of what the entire evolutionary path looks like. It is very hard to capture an entire keynote, and a life-time of bruises that the wisdom above reflects, in a simple blog post. Smart metrics. so on and so forth.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

OCTOBER 14, 2020

Learn how to seperate bad from good and good from great, and do so using examples that we can all relate to instantly. As I’ve passionately shared frequently on this blog, we, Analysts, are all in the business of persuasion. How can I trust that this message is from a credible Analyst/source/using sound methodology?

Visualization 107

Visualization Risk Optimization IT 107

Occam's Razor

MAY 5, 2016

Five Reports and KPIs that deliver critical insights from ad blocking behavior. Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. They should.

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

JANUARY 12, 2015

Even if you are in the super-jaded category, this will help you present something to your boss's boss that will get them to finally understand what you do! For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. In this blogpost I want to share that with you.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

NOVEMBER 2, 2015

Instagram allows you to express your creativity, and soak up expressions from others. But, what about businesses? Do the big gigantic numbers imply that your business should use these social media channels? Businesses were told: "The numbers are HUGE!" if your business should be on that network and 2.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

DECEMBER 21, 2009

You know what is the one thing stopping you from finding truly actionable insights from your web data? Too much data from our web analytics tools. Lack of clarity from our business leaders about what the site is solving for. Magic related to finding challenges in your business. Affiliates. Products sold.

Metrics 94

Metrics KPI Reporting Visualization 94

Occam's Razor

JULY 24, 2018

There is another critical framework to figure out how you can take your analytics sophistication from wherever it is at the moment to nirvanaland. When one grasps these two outcomes – blind business leaders, blind analytics leaders – it is simply heartbreaking. On this blog, you’ve seen numerous attempts by me to remedy the dilemma.

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

FEBRUARY 10, 2016

From there, it is only a hop, skip and jump to the most deadly question in analytics… What's the business solving for? This beautiful daily, weekly, monthly blog post I was drafting in my head to share my excitement with you about thinking analysis differently went poof. . "Analysts" It sucks to be there.

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

JANUARY 28, 2013

In this blog post I want to try and do something similar by sharing some of my favorite digital experiences with you. My goal with this post is that by the time you are finished reading, you'll have identified 7 specific things to work on in your digital experience (though there are 18 lessons listed here). There are 7 in total.

Marketing 164

Marketing Insurance Visualization IT 164

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. So here is a small selection from the 80 questions I could not answer in the wide ranging webinar. So here is a small selection from the 80 questions I could not answer in the wide ranging webinar. Back to our story.

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

DECEMBER 9, 2013

Business results suffer. More often than not, magnificent success results from executing a business plan that is rooted in a strong understanding of the landscape of possibilities, and a deep self-awareness of business capabilities. I want to go from single cell life to fully formed homo sepians in seven days.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

OCTOBER 14, 2014

One of the key elements in the process of setting targets for your own performance it to collect benchmarks from others (competitors, industry-level, etc.) This recommendation also valuable for companies that have very unique business models, or face other unusual circumstances (geographic, size, amount of innovation, and many others).

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

SEPTEMBER 21, 2015

As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. Do you see how far away a Reporting Squirrel's job is from that of an Analysis Ninja? That the reason you are long and boring just happens to be the thing projecting from your computer.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

AUGUST 13, 2012

I've categorized the questions and answers into four distinct categories: The "really difficult," "oh that's not so bad," "omg that's easy" and the "unknown unknowns." What tools / methodologies do you use to answer pan-session sorts of business questions?

Modeling 124

Modeling Metrics Data Quality Data-driven 124

IBM Big Data Hub

DECEMBER 4, 2023

By implementing Oracle , one of the world’s leading enterprise resource planning (ERP) tools, organizations can transform their business processes and significantly increase operational efficiency. The company also offers industry-specific applications through its E-Business Suite. Which Oracle modules will my organization adopt?

Testing 77

Testing Consulting Digital Transformation Cost-Benefit 77

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). For this example, assume I'm working as part of a business that sells clothing.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Domino Data Lab

JULY 22, 2019

This blog post provides a concise session summary, a video, and a written transcript. Nathan also provided excerpts and insights from recent surveys to help provide additional context. Key highlights from the session include. data science’s emergence as an interdisciplinary field – from industry, not academia. Transcript.

Data Science 109

Data Science Machine Learning Data Governance Modeling 109

Occam's Razor

FEBRUARY 22, 2010

It is key that before you use the data that comScore or Nielsen or Google or HitWise or Compete or your brother-in-law shove into your face that you understand where the data comes from. They are available from all the major search engines such as Google, MSN, Yahoo! as well as from thousands of other sources. 1: Toolbar Data.

Metrics 123

Metrics Advertising Reporting Software 123

Occam's Razor

FEBRUARY 26, 2008

Here are 6 strategies you can use to bring the voice of the customer and perspective from competitors to the table, and win big (!!). # Of course I'll be glad to share detailed execution tips with you, keep an eye out for real stories from my own experience. # Here is data from our latest test." Want to learn more?

Management 68

Management Experimentation Testing Strategy 68