Smart Data Collective

JANUARY 20, 2020

It goes without saying that blogging has slowly and steadily evolved into an indispensable marketing tool. While marketers have been continually using the best possible strategies to improve the existing global blogging landscape, the inclusion of artificial intelligence has taken the ballgame to a whole different level.

Deep Learning 99

Deep Learning ROI Data-driven Marketing 99

Smart Data Collective

SEPTEMBER 8, 2020

You can see how big data and AI are being utilized by the most astute CBD marketers. You can get a better sense of the role that big data plays in the changing direction of the market. So how can you stand out in a crowded marketplace by leveraging data analytics ? Big Data is Driving Major Changes in the CBD Industry.

Data-driven 109

Data-driven Marketing Big Data Advertising 109

Smart Data Collective

JULY 7, 2021

It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. You need to learn how to use big data and social analytics with your marketing strategy. This will help you get a much higher ROI from your campaigns. No business can afford to be without it.

Marketing 127

Marketing Strategy Optimization Analytics 127

IBM Big Data Hub

MARCH 29, 2024

An effective customer retention strategy should support the company to maintain a healthy stable of loyal customers and bring in new customers. Steps to create an effective customer retention strategy Effective customer retention strategies begin the moment a first-time customer makes a purchase.

Strategy 64

Strategy Cost-Benefit Key Performance Indicator Marketing 64

CIO Business Intelligence

FEBRUARY 14, 2023

By George Trujillo, Principal Data Strategist, DataStax Increased operational efficiencies at airports. To succeed with real-time AI, data ecosystems need to excel at handling fast-moving streams of events, operational data, and machine learning models to leverage insights and automate decision-making.

Data Strategy 109

Data Strategy Strategy Machine Learning Data-driven 109

Smart Data Collective

MARCH 30, 2022

More companies are using AI to automate a number of aspects of their operations and improve their ROI. You can use AI to automate many parts of your marketing strategy. Despite the obvious benefits of social media marketing, only 48% of companies realize a positive ROI from it. Increase Traffic with Automated Content Generation.

Marketing 107

Marketing Strategy ROI Data mining 107

Smart Data Collective

JUNE 24, 2021

We have talked extensively about the value of using data for marketing strategies in all industries. Many marketers are stuck in 2008, when data analytics didn’t have a place in digital marketing strategies. It is easier to flush out your marketing strategy with the use of marketing automation and analytics tools.

Marketing 87

Marketing Strategy Analytics Marketing Analytics 87

Smart Data Collective

FEBRUARY 21, 2021

Data analytics is very important to the future of marketing. A growing number of marketers are using data analytics technology to optimize their lead generation models. One of the most important benefits of using data analytics is that it can improve AI algorithms. Combining Data Analytics with Your Lead Generation Model.

Strategy 99

Strategy Data Analytics Analytics Data-driven 99

IBM Big Data Hub

NOVEMBER 30, 2023

Talent acquisition refers to the ongoing strategy and process an organization and its HR department uses to source, attract, evaluate, hire and retain the highly-qualified new employees it needs to grow. A well-crafted talent acquisition strategy has become a critical component for organizations seeking to secure a competitive edge.

Strategy 68

Strategy Cost-Benefit Consulting Data-driven 68

IBM Big Data Hub

MARCH 14, 2024

However, while embracing hybrid cloud might be intrinsic, clients continually seek to derive business value and higher return on investment (ROI) from their investments. The lack of ROI progress can be attributed to several factors, including slow adoption, unrealized use cases and unaddressed cloud sprawl.

ROI 76

ROI Business Objectives Cost-Benefit Enterprise 76

Rocket-Powered Data Science

MARCH 19, 2019

We hear a lot of hype that says organizations should be “ Data – first ”, or “AI- first , or “ Data – driven ”, or “ Technology – driven ”. Analytics are the products, the outcomes, and the ROI of our Big Data , Data Science, AI, and Machine Learning investments!

Analytics 193

Analytics Metrics Data-driven Machine Learning 193

Smarten

DECEMBER 20, 2022

Technology research firm, Gartner, states that, ‘80% of organizations seeking to scale digital business will fail because they do not take a modern approach to data and analytics governance.’ Today’s business teams are more often remote and more often out of the office on business than their business brethren from decades past.

ROI 52

ROI Cost-Benefit Data-driven Business Intelligence 52

Cloudera

SEPTEMBER 19, 2023

Adding another position may not be terribly appealing, but there is one C-suite role every company should consider—chief data and analytics officer (CDO or CDAO). The CDO is an essential role in a data-driven organization. That being the case, you need a CDO to spearhead and defend that strategy.

IT 75

IT Data Strategy ROI Data-driven 75

Smart Data Collective

OCTOBER 15, 2021

Big data technology has been a highly valuable asset for many companies around the world. Countless companies are utilizing big data to improve many aspects of their business. Some of the best applications of data analytics and AI technology has been in the field of marketing. Data-Driven Marketing is More Important than Ever.

Big Data 140

Big Data Marketing Advertising Data-driven 140

Sisense

JUNE 22, 2021

Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase. Get a unified view of all your marketing data sources. How to implement a good MTA strategy.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

BizAcuity

APRIL 25, 2022

Casinos would do well to think through their marketing strategies, to support growth, differentiate themselves from competitors, and strengthen their relationship with patrons and members. The casino operators are expected to face known challenges of rising competition, decreasing ROI, and a high churn rate. No ROI, no investment.

Marketing 52

Marketing Strategy ROI Digital Transformation 52

datapine

APRIL 12, 2023

A loyal, high-value repeat customer is worth more than a cheap sale, and by implementing the right strategy, setting the right goals, and working with the right KPIs, you will achieve the results you desire. But how do you calculate the impact of your promotional strategies? Keep reading to find out!

Sales 176

Sales KPI Metrics Cost-Benefit 176

IBM Big Data Hub

OCTOBER 25, 2023

Here’s how CTOs and CIOs can evaluate their technology and data estates, assess the opportunity and chart a path forward. also includes access to the StarCoder LLM, trained on openly licensed data from GitHub. Organizations that have mastered hybrid cloud are well positioned to implement generative AI across the organization.

Cost-Benefit 89

Cost-Benefit ROI Modeling Testing 89

bridgei2i

JUNE 23, 2021

4 Key Elements of Enterprise AI Strategy. Enterprise AI harnesses advanced artificial intelligence techniques to deliver organizational data, knowledge, and information. Enterprise AI automates the end-to-end journey from data to value. Strong Data-Driven Culture. Data is at the core of AI. Compliance.

Strategy 52

Strategy Enterprise Key Performance Indicator ROI 52

Smart Data Collective

MAY 19, 2022

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. Sprout Social has a blog post on accomplishing this.

Data Analytics 140

Data Analytics Analytics Big Data Advertising 140

datapine

MAY 21, 2019

“BI is about providing the right data at the right time to the right people so that they can take the right decisions” – Nic Smith. Data analytics isn’t just for the Big Guys anymore; it’s accessible to ventures, organizations, and businesses of all shapes, sizes, and sectors. And the success stories are seemingly endless.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

datapine

JANUARY 24, 2021

In our cutthroat digital age, the importance of setting the right data analysis questions can define the overall success of a business. That being said, it seems like we’re in the midst of a data analysis crisis. That being said, it seems like we’re in the midst of a data analysis crisis.

IT 317

IT Statistics KPI Data-driven 317

IBM Big Data Hub

DECEMBER 16, 2022

Today’s data leaders are expected to make organizations run more efficiently, improve business value, and foster innovation. Their role has expanded from providing business intelligence to management, to ensuring high-quality data is accessible and useful across the enterprise. Building the foundation: data architecture.

Enterprise 52

Enterprise Data Architecture Data-driven ROI 52

Smart Data Collective

OCTOBER 5, 2021

The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI. Is an Analytics-Driven PPC Strategy the Best Approach for Lead Generation? billion by 2025.

Analytics 120

Analytics Marketing ROI Testing 120

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. This blog post is about the above recommendations, and their merit. So to imply the ROI in Step 4 is sub-optimal. From the data presented, there is no way to tell if the Facebook campaign worked or not. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

IBM Big Data Hub

JANUARY 15, 2024

“Co-create with IBM” Aligned with the original guidance from the National Financial Regulatory Administration of China on digital transformation and driven by strategic development needs, BoB-Cardif Life formulated a five-year plan. The plan aimed to address digital transformation along with a digital construction plan for 2023.

Digital Transformation 74

Digital Transformation Insurance Optimization ROI 74

IBM Big Data Hub

JUNE 23, 2023

Whether you’re a CFO, an accountant, a financial analyst or a business partner, artificial intelligence (AI) can help improve your finance strategy, uplift productivity and accelerate business outcomes. What is generative AI, what are foundation models, and why do they matter?

Finance 61

Finance Consulting Data-driven Risk 61

datapine

JUNE 7, 2022

1) Misleading Data Visualization Examples. 3) The Impact Of Bad Data Visualizations. But while that may be the case, people are duped by data visualizations every day. Bad data visualizations come in many forms, with some more obvious than others. Your Chance: Want to create your own data visualizations for free?

Visualization 267

Visualization Metrics Statistics Dashboards 267

Smart Data Collective

JULY 24, 2023

Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

datapine

JULY 26, 2022

The times were data analysis was segregated to big enterprises that had the necessary resources to carry it out are long gone. That said, this level of accessibility has turned the use of data from a choice to a mandatory practice for businesses that want to succeed, no matter their size. 3) Why Do You Need Small Business Dashboards.

Dashboards 151

Dashboards KPI Metrics Sales 151

Smart Data Collective

JANUARY 27, 2022

Big data technology has become a very important aspect of our lives. More businesses than ever are transitioning to data-driven business models. Research has shown that companies with big data strategies are 19 times more likely to become profitable. 1 Equip Your Employees with the Right Data Analytics Tools.

Optimization 106

Optimization IT Big Data Cost-Benefit 106

datapine

APRIL 21, 2022

For instance, when it comes to Human Resources, a digital transformation entails streamlining operations and digitizing personnel data. An accounting department may consider leveraging electronic contracts, data collecting, and reporting as a part of the digital transition. Interactivity-driven Social Marketing.

Digital Transformation 206

Digital Transformation Marketing Advertising Scorecard 206

Smart Data Collective

JUNE 21, 2023

Marketing companies spent over $35 billion on AI in marketing research alone last year, but they are likely to spend as much on AI-driven SEO. AI builds customized optimization strategies. Data paints a picture customized to specific content landscapes. Data is used to create a customized picture of specific content landscapes.

Optimization 121

Optimization Marketing Strategy ROI 121

datapine

APRIL 13, 2021

Agency analytics is the process of taking data and transforming it into valuable insights that are then displayed with a professional agency dashboard. Agencies benefit from interactive dashboard tools to prove the success of their strategies and campaigns to clients. Benefits Of A Modern Agency Report.

Dashboards 256

Dashboards Reporting Analytics Cost-Benefit 256

Smart Data Collective

APRIL 21, 2022

We have pointed out in the past that big data offers a number of benefits for online commerce. One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. One study found that the ROI of UX strategies is 9,900%. Data analytics can help with the UX process.

Data Analytics 117

Data Analytics Analytics Big Data Machine Learning 117

DataKitchen

MARCH 16, 2023

How to measure your data analytics team? So it’s Monday, and you lead a data analytics team of perhaps 30 people. And she is numbers driven – great! Like most leaders of data analytic teams, you have been doing very little to quantify your team’s success. What should be in that report about your data team?

Metrics 130

Metrics Data Analytics Analytics Measurement 130

IBM Big Data Hub

SEPTEMBER 6, 2023

From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. Search engine optimization (SEO): Deploying an AI solution to enhance search engine optimization (SEO) helps marketers increase page rankings and develop more sound strategies.

Marketing 85

Marketing Technology Advertising ROI 85