article thumbnail

A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation is a broad term that is difficult to define precisely. Think of digital transformation as a way to future-proof a business. But, you can consider it a change in the business activities to prioritize your business’s digital presence. Steps To Driving A Successful Digital Transformation.

article thumbnail

Unlocking value: Top digital transformation trends

IBM Big Data Hub

While digital transformation has been a trend for some years, emerging technologies have made this movement even more important. Companies are rethinking their business models to become more digital and competitive. Digital transformation is an important component of a modern organization’s business operations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to create a robust digital transformation strategy

IBM Big Data Hub

Organizations are increasingly investing in digital transformation as a way to maintain or grow a competitive advantage. A tried-and-true way to approach digital transformation is to understand the relationship customers have with the product and the brand, where that relationship currently falls short, and how it can be improved.

article thumbnail

The real secret to a successful digital transformation? Human empathy

IBM Big Data Hub

According to Debbie Vavangas, IBM Consulting VP, one of the main reasons digital transformation efforts fail is that organizations don’t fully account for the humans involved. In certain circumstances, it’s tempting to remove the human element in a digital transformation.

article thumbnail

8 Reasons Why Digital Transformations Fail (11 CIOs Weigh In)

Alation

The future of business is digital. To remain relevant, organizations seek “ digital transformation ,” a business philosophy steeped in change and in which technology plays a heavy hand supporting business models and value propositions. Therefore, one assumes, digital transformation will always lead to success, right?

article thumbnail

What Is Digital Transformation?

Alation

In this blog we’ll describe digital transformation: how it can be achieved as well as how it can benefit your business. What does it mean to undergo a digital transformation? At its core, digital transformation is simply incorporating digital technology into one’s business.

article thumbnail

Digital Transformation Examples: Three Industries Dominating Digital Transformation

erwin

Digital transformation examples can be found almost anywhere, in almost any industry. Amazon began as a disruptor to brick-and-mortar bookstores, eventually becoming one of the most obvious digital transformation examples as it went on to revolutionize online shopping. Digital Transformation in Retail.