Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. This blog post is about the above recommendations, and their merit. Gets more Likes.

Advertising 165

Advertising ROI Metrics Marketing 165

Smarten

AUGUST 31, 2022

Increase the ROI and TCO of Tally ERP with Integrated Tally Mobile Analytics! If you are considering, or have already purchased software, you probably faced the questions from your management team about return on investment (ROI) and total cost of ownership (TCO). On the surface, the calculations for TCO and ROI may seem simple.

ROI 52

ROI Analytics Software Finance 52

Smarten

FEBRUARY 6, 2023

Embedded BI Improves ROI and TCO for Existing Technology and Benefits Business Users! One of the often-overlooked advantages of this strategy is the improvement of return on investment (ROI) and total cost of ownership (TCO).

ROI 52

ROI Business Intelligence Cost-Benefit Software 52

datapine

SEPTEMBER 6, 2022

As a content manager, you most likely spend most of your time writing quality blogs, email newsletters, and social media posts, all in an effort to ensure the business is growing and achieving its goals. 3) Why Is Content Report Analysis Important? 4) Content Dashboards Examples. 5) Content Reporting Best Practices. Let’s get started!

Dashboards 179

Dashboards Reporting ROI Metrics 179

datapine

APRIL 13, 2021

As with any other business out there, agencies manage big amounts of data in the form of surveys, social media metrics, website performance, or any other information related to their client’s goals. Apart from using their data to support decision-making, agencies also use metrics as the main language in which they speak to their clients.

Dashboards 256

Dashboards Reporting Analytics Cost-Benefit 256

datapine

APRIL 12, 2023

Here we explore the meaning and value of incremental sales in the world of business, as well as the additional KPI examples and metrics you should track to ensure ongoing success. To ensure you yield the results you desire, first establish your goals, then decide on the metrics that you will need to track to measure your performance.

Sales 176

Sales KPI Metrics Cost-Benefit 176

datapine

JUNE 7, 2022

From political issues to sports statistics and the recent report you received on the ROI of your company blog, the internet as well as informational reports are flooded with examples of misleading data visualization. If you want to go deeper into the topic, take a look at our misleading statistics blog post.

Visualization 267

Visualization Metrics Statistics Dashboards 267

IBM Big Data Hub

MAY 17, 2024

Organizations face increased pressure to move to the cloud in a world of real-time metrics, microservices and APIs, all of which benefit from the flexibility and scalability of cloud computing. Optimized: Cloud environments are now working efficiently and every new use case follows the same foundation set forth by the organdization.

Modeling 94

Modeling Cost-Benefit Optimization Digital Transformation 94

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. The Optimal Digital Investment Strategy ]. The Optimal Digital Investment Strategy ].

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

datapine

JANUARY 18, 2023

Businesses use this type of report to spot any issues and define their solutions, or to identify improvement opportunities to optimize their operational efficiency. Rather is the sales department, customer service, logistics, or finances, this specific report type help track and optimize performance on a deeper level.

Reporting 201

Reporting Metrics Dashboards Visualization 201

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Consumers have grown more and more immune to ads that aren’t targeted directly at them. Let’s see it with a real-world example.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

datapine

FEBRUARY 4, 2020

As we have already talked about in our previous blog post on sales reports for daily, weekly or monthly reporting, you need to figure out a couple of things when launching and executing a marketing campaign: are your efforts paying off? Structure your metrics. That way you can choose the best possible metrics for your case.

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

JULY 26, 2022

Enter small business dashboards and metrics. What Are Small Business Metrics? Small business metrics are performance measurements that provide insights into the progress of different activities and company goals. To get you started on the topic, you can take a look at our post on KPIs vs metrics. Marketing ROI.

Dashboards 151

Dashboards KPI Metrics Sales 151

datapine

APRIL 22, 2020

A digital dashboard is an electronic tracking tool used to build an interactive, visual representation of data from a host of sources including databases, CRM- and ERP data or other web services to monitor important business metrics and overall company’s performance. Communicate with stakeholders.

Dashboards 189

Dashboards Key Performance Indicator Visualization Cost-Benefit 189

datapine

NOVEMBER 13, 2019

With so many areas to consider, deciding which KPIs to focus on while defining metric measurement periods can prove to be a challenge at the initial stages. Procurement reports provide a wealth of opportunity to improve your ROI based on your various procurement actions and activities. c) Increase the efficiency of crucial KPIs.

Reporting 158

Reporting KPI Cost-Benefit Metrics 158

Occam's Razor

FEBRUARY 9, 2015

Regular readers of the blog know of my deep love for competitive intelligence analysis. My first blog post on the topic of CIA was on 14th Aug 2006! Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Competitive Intelligence Analysis: Why, What & How to Choose. Incoming and Outgoing Traffic.

Metrics 155

Metrics Reporting IT Advertising 155

datapine

JUNE 4, 2020

A chief technology officer (also referred to as chief technical officer or chief technologist), has an immense responsibility to drive a company forward and lead the technological advancements, research, development, and management in order to generate business value and increase the return on investment (ROI). What Is A CTO Dashboard?

Dashboards 130

Dashboards Reporting Metrics Visualization 130

Smarten

DECEMBER 8, 2023

Here are a couple of white papers to get you started: ‘ A Roadmap To ROI And User Adoption Of Augmented Analytics And BI Tools ,’ and ‘ Integrate Augmented Analytics And Digital Transformation To Achieve Continuous Business Improvement.’ Optimizing Resources – Every business is short-handed.

ROI 70

ROI Digital Transformation Forecasting Optimization 70

datapine

JANUARY 21, 2020

The balance sheet gives an overview of the main metrics which can easily define trends and the way company assets are being managed. Operational optimization and forecasting. Cost optimization. Another important factor to consider is cost optimization. It doesn’t stop here. click to enlarge**.

Business Intelligence 259

Business Intelligence Reporting Cost-Benefit Dashboards 259

IBM Big Data Hub

NOVEMBER 29, 2023

In 2023, the IBM® Institute for Business Value (IBV) surveyed 2,500 global executives and found that best-in-class companies are reaping a 13% ROI from their AI projects—more than twice the average ROI of 5.9%.

Unstructured Data 88

Unstructured Data Data-driven ROI Machine Learning 88

IBM Big Data Hub

SEPTEMBER 6, 2023

AI used for content generation can save marketing teams time and money by creating blogs, marketing messages, copywriting materials, emails, subject lines, subtitles for videos, website copy and many other kinds of content aimed at a target audience. AI can help marketers create and optimize content to meet the new standards.

Marketing 82

Marketing Technology Advertising ROI 82

datapine

JANUARY 28, 2020

Return on Investment (ROI). For those responsible for their business’s ongoing sales conversions, optimization, and strategy, this particular dashboard boasts a wealth of insights into acquisition costs, management metrics, target revenue, and more in one neat and tidy place. Primary KPIs: Cost per Acquisition (CPA).

Dashboards 199

Dashboards KPI Cost-Benefit Metrics 199

Smart Data Collective

APRIL 21, 2022

One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. User experience optimization (UX) is becoming more important than ever. One study found that the ROI of UX strategies is 9,900%. Data analytics can help with the UX process.

Data Analytics 116

Data Analytics Analytics Big Data Machine Learning 116

Smart Data Collective

OCTOBER 5, 2021

More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI. Most (if not all) marketing activities can be effective ways of generating leads, but in this blog, we’ll be focusing on using analytics to improve your strategy for generating leads through Pay-Per Click (PPC) advertising.

Analytics 119

Analytics Marketing ROI Testing 119

Smart Data Collective

JUNE 14, 2022

Use Data Analytics to Optimize Your Social Media Strategy. While social media marketing can be very beneficial, it won’t have a good ROI if you aren’t making informed decisions when creating content and optimizing your profiles. add a blog to your website and fill it with multiple blogs between 500 and 1000 words.

Big Data 104

Big Data Data mining Metrics Sales 104

datapine

NOVEMBER 5, 2019

By harnessing the insights, information, and metrics that are most valuable to key aspects of your business and understanding how to take meaningful actions from your data, you will ensure your business remains robust, resilient, and competitive. The Link Between Data And Business Performance. Primary KPIs: Click-Through-Rate (CTR).

Dashboards 220

Dashboards Cost-Benefit Sales Metrics 220

datapine

APRIL 10, 2019

of marketing experts has named video marketing as the best content type with the best ROI and 70% of professionals report videos convert better than any other medium. There are numerous KPI examples which you can choose from, but here are key metrics for measuring your video content success: Number of views. Track Your Success.

Marketing 121

Marketing Strategy Recreation/Entertainment Publishing 121

datapine

MARCH 19, 2019

It offers ease of access through mobile devices, on the go, with critical metrics displayed at-a-glance. Doing so will ensure particular users within your organization can gain access to and interact with the metrics or information that are most valuable to their role with ease. Why Are Mobile Dashboards Important?

Dashboards 112

Dashboards Visualization Metrics KPI 112

datapine

JANUARY 7, 2020

By gaining the ability to gather, organize and analyze the metrics that are most important to your organization, you stand to make your business empire more intelligent than ever before – and executive reporting and business dashboards will help you do just that. We are indeed living in a time rich in invaluable digital data.

Dashboards 149

Dashboards Reporting KPI Metrics 149

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric.

Metrics 120

Metrics Measurement Marketing ROI 120

Occam's Razor

JUNE 28, 2010

We have more web metrics and data than there are stars in the universe (slight exaggeration!). This blog post encourages you see the forest, the much hyped big picture, and shares a framework that will help you ensure that every single moment of your day is spent on activity that will be: 1. Yet we stink at informing decisions.

Metrics 111

Metrics Key Performance Indicator Data-driven Marketing 111

datapine

DECEMBER 11, 2019

AI optimizes business processes, increasing productivity and efficiency while automating repetitive tasks and supporting human capabilities. Others are solely company-focused, and 11% of the primary players don’t even operate a blog, according to Callbox. 2) Vertical SaaS. Astonishingly low figures by all accounts.

Software 314

Software Cost-Benefit Data Processing Data-driven 314

datapine

MAY 21, 2019

These benefits include cost efficiency, the optimization of inventory levels, the reduction of information waste, enhanced marketing communications, and better internal communication – among a host of other business-boosting improvements. 1) Too expensive and hard to justify the ROI of BI. 2) Lack of company-wide adoption.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

Occam's Razor

JUNE 7, 2017

And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). Hence, the title of this blog post. It is a companion to this blog, I write once a week there and once a month here. Almost nothing. Divided by 845,921.

Advertising 162

Advertising Marketing B2B ROI 162

IBM Big Data Hub

JUNE 29, 2023

Enterprises are constantly looking for new ways to optimize performance, increase reliability and extend asset lifespans—all without adding unnecessary costs. In order to take a proactive approach to asset reliability, maintenance managers rely on two widely used metrics: mean time between failure, (MTBF) and mean time to repair (MTTR).

Cost-Benefit 84

Cost-Benefit Measurement Management Predictive Analytics 84

IBM Big Data Hub

AUGUST 16, 2023

Like other IT expenditures, cloud costs can skyrocket and threaten ROI without the right cloud management solutions. Here are six ways organizations can improve their cloud cost management, increase cloud cost optimization and drive as much value from their cloud budgets as possible.

Cost-Benefit 67

Cost-Benefit Data Processing Optimization Software 67

IBM Big Data Hub

JUNE 20, 2023

Valuable assets can be complex and markets are always shifting, so during this phase, it’s important to weigh the depreciation of the current asset against the rising cost of maintaining it in order to calculate its overall ROI. appeared first on IBM Blog. These factors can include available resources (e.g.,

Strategy 75

Strategy Management Cost-Benefit IoT 75