Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Media-Mix Modeling/Experimentation. look at that person, give them a hug, then mark them in your book as enemy using red ink. Use blue ink. : ).

Metrics 141

Metrics Reporting Analytics Marketing 141

FineReport

APRIL 24, 2024

Data visualization sample by FineReport Book A Demo Learn Data Visualization Techniques Bar Chart Design Principles When it comes to data visualization , bar charts are a fundamental tool for representing data in a clear and concise manner. Some popular data visualization tools include Tableau, FineBI , and FineReport.

Visualization 52

Visualization Dashboards Interactive Data-driven 52

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Ensure a culture that supports a steady process of learning and experimentation. That brings us up to circa Mother of All Demos.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Sisense

MAY 18, 2021

When you discover data that means something, you need to be agile enough to make experimental changes.”. Mistake #3: Making vanity metrics your main event. When the primary focus becomes likes, retweets, follows, and comments — also known as vanity metrics — marketing efforts become less meaningful for your long-term goals.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Domino Data Lab

AUGUST 22, 2019

Many thanks to Addison-Wesley Professional for providing the permissions to excerpt “Natural Language Processing” from the book, Deep Learning Illustrated by Krohn , Beyleveld , and Bassens. a book) into a list of discrete elements of language (e.g., and 2.6) [ in the book]. Introduction. Tokenization.

Deep Learning 111

Deep Learning Modeling Metrics Testing 111

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. The nice thing is that my custom attribution model will give me a unique view of the conversion path on MY site (a new column to look at under "% Change from Last Interaction"). This is not a pitch but if you are interested my book Web Analytics 2.0, Hopefully soon!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

JULY 26, 2010

PALM: People Against Lonely Metrics]. This rule actually comes from my second book, Web Analytics 2.0. Page 318, Principles for Becoming an Analysis Ninja, if you have the book already.]. So why not your metrics? This is the problem with lonely metrics. Or an actual outcome metric. 2: Join the PALM club.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Domino Data Lab

AUGUST 26, 2019

This article provides an excerpt of “Tuning Hyperparameters and Pipelines” from the book, Machine Learning with Python for Everyone by Mark E. We’ve already introduced models, parameters, and hyperparameters in Section 5.2.2.4 [ in the book ]. in the book. ]. Introduction. In [1]: # setup. Models, Parameters, Hyperparameters.

Testing 79

Testing Modeling Machine Learning Metrics 79

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Why do you think introducing a completely different set of numbers is going to make your life easier? Likely not. success measures.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Domino Data Lab

MAY 8, 2019

If your “performance” metrics are focused on predictive power, then you’ll probably end up with more complex models, and consequently less interpretable ones. They also require advanced skills in statistics, experimental design, causal inference, and so on – more than most data science teams will have. AKBC , May 20-22 in Amherst.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

DECEMBER 12, 2016

AND, that if I have good ideas, they will get to market very quickly – making our engagement worth the current interaction and the continued success of new ideas after the engagement. What one critical metric will help you clearly measure performance for each strategy above? For most of us, you plus the CMO/equivalent.].

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

MAY 27, 2015

Look at the right nav on this blog, two best selling books in 13 languages! As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. Definitely buy my data books! :). Please don't have a data-first strategy. And people.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

AUGUST 23, 2010

Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors. In as much, heuristic evaluations follow a set of well established rules (best practices) in web design and how website visitors experience websites and interact with them.

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Occam's Razor

JULY 1, 2008

A quick "hidden page", a small chq to Mongoose Metrics , add campaigns tags, and now every time someone calls that number it pings your site, the phone call data shows up in your web analytics tool. Take that as your inspiration (not the failure of Border Bell part, the controlled experimentation part). Nice ain't it?

Analytics 116

Analytics Measurement Marketing Sales 116

O'Reilly on Data

MAY 11, 2020

Many of the models you interact with are mediated through screens, and there’s no shortage of news about how many of us spend our lives glued to them. It predates recommendation engines, social media, engagement metrics, and the recent explosion of AI, but not by much. Let’s start by looking at how models impact us.

Modeling 190

Modeling Advertising Recreation/Entertainment Metrics 190