Occam's Razor

AUGUST 22, 2011

Book Articles. Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Measuring Online Engagement: What Role Does Web Analytics Play? "Engagement" Interviews.

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. But it is not routine.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Dive into Mobile Reporting and Analysis. Dive into Mobile Reporting and Analysis.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

FEBRUARY 26, 2008

1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Experimentation and Testing: A Primer. Build A Great Web Experimentation & Testing Program. # Often with benchmarks we get into silly arguments like how do they measure this and that etc. Not Marketing.

Management 68

Management Experimentation Testing Strategy 68

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Damini, Chirag and now the book! :). Part One: The book (my side of the story, details).

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. It could also make a few more dollars constantly pimping my two books in posts. Allocate some of your aforementioned 15% budget to experimentation and testing.

Marketing 140

Marketing B2B Measurement Risk 140

O'Reilly on Data

MARCH 23, 2023

It has helped to write a book. There are more that I haven’t listed, and there will be even more by the time you read this report. That statement would certainly horrify the researchers who are working on them, but at the level we can discuss in a nontechnical report, they are very similar.

IT 262

IT Modeling Testing Risk 262

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. The ability to measure results (risk-reducing evidence). Ensure a culture that supports a steady process of learning and experimentation.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Ontotext

MAY 18, 2020

Ever since Hippocrates founded his school of medicine in ancient Greece some 2,500 years ago, writes Hannah Fry in her book Hello World: Being Human in the Age of Algorithms , what has been fundamental to healthcare (as she calls it “the fight to keep us healthy”) was observation, experimentation and the analysis of data.

Knowledge Discovery 72

Knowledge Discovery Experimentation Data-driven Metadata 72

Occam's Razor

DECEMBER 12, 2016

Digital Marketing & Measurement Model. My solution to this, incredibly real and frustrating problem, is to insist on seeing the signed in blood version of the company's Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above? That's it.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure. We all have smart phones, laptops, tablets and soon Smart TVs – but most of our measurements are usually done in Cookies that are device/browser specific.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Domino Data Lab

MAY 8, 2019

Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured. measure the subjects’ ability to trust the models’ results. Information can get quite distorted after being abstracted that many times.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

JULY 26, 2010

We lovingly craft reports every day. My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. I need someone.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

FEBRUARY 7, 2011

I open GA's keyword report. For paid search keyword reporting (volumes, competitive performance, CPS's etc.) Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. And to visualize it in a report. Paid Search.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). . ~ It has simply not had a break to catch a breath and mature. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

MAY 27, 2015

In large measure that is because of the rise of programmatic buying. Look at the right nav on this blog, two best selling books in 13 languages! As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. Fewer guesses.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JULY 1, 2008

3 ] Provide you with a bushel of specific multichannel measurement ideas to help quantify the offline impact of your online presence. Why should you care about measuring multichannel impact? conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result.

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Key elements of the Web Analytics Measurement Framework.].

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

SEPTEMBER 30, 2013

Great website for booking rooms and all that. In the right nav you''ll see two discreet sections with my books and my start up Market Motive. There are three posts out of 283 about my book, and just five that mention Market Motive. They are often measured on impressions (or worse, "connections") and clicks.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

OCTOBER 19, 2010

As defined in my second book Web Analytics 2.0 For more on why I recommend this specific order please see my second book, Web Analytics 2.0 , which many of you already have. You'll measure Task Completion Rate in 4Q (below). You'll measure Share of Search using Insights for Search (below). First Bit Of Context.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

NOVEMBER 5, 2007

Five different sources of data, that require you to have multiple tools to measure success. Experimentation & Testing : Google Website Optimizer, Offermatica, Optimost etc. Neither measures what a traditional web analytics tool does, so no overlap, but each brings its unique strengths to the business of web data.

Analytics 98

Analytics Experimentation Metrics Measurement 98

Occam's Razor

AUGUST 23, 2010

Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors. Create a report of the findings. then you'll also find an "extended edition" on the CD that is attached to the back cover of the book.]. The hard part.

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

CIO Business Intelligence

MAY 20, 2024

Monthly reports aggregate data from all the machines to identify high- and low-yielding ones. In our book, Relentless: The Forensics of Organized Crime Business Practices, we describe the daily routine of an undercover FBI agent who infiltrated a New York City crime family. the control role of budgets).

Management 111

Management Interactive Measurement Marketing 111

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. " Years of proficiency in analyzing m campaigns for n channels resulting in production of z reports. I want to recommend three books. Years of having used tool x.

Marketing 136

Marketing Analytics Machine Learning Strategy 136

O'Reilly on Data

MAY 11, 2020

Television only lacked the immediate feedback that comes with clicks, tracking cookies, tracking pixels, online experimentation, machine learning, and “agile” product cycles. YouTube’s algorithm was measuring what kept viewers there the longest, not what they wanted to see, and feeding them more of the same. And the cycle goes on.

Modeling 190

Modeling Advertising Recreation/Entertainment Metrics 190