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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Marketing 113
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Types of business strategy

IBM Big Data Hub

In today’s business environment, regardless of the product or service, leaders must develop a well-honed business strategy. A successful business strategy must clearly define an organization’s objectives, decision-making processes and long-term business goals. Facilitate long-term planning as the organization grows.

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5 common consultant negotiation tactics and how to protect your interests

CIO Business Intelligence

To execute a successful digital transformation initiative, you are likely to establish consulting provider relationships. Unfortunately, many organizations find themselves susceptible to the tactics used by consultants to manage their risk and optimize a commercial arrangement to their benefit. This takes planning.

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Application Development Consulting Helps Companies Get the Most of AI

Smart Data Collective

The market for AI is growing over 38% a year. The market for AI is growing due to its obvious benefits. Many of them have utilized many management programs but finding the most best application without the assistance of an experienced consultant can be a challenge. It is projected to be worth over $1.5 trillion by 2030.

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8 data strategy mistakes to avoid

CIO Business Intelligence

Organizations can’t afford to mess up their data strategies, because too much is at stake in the digital economy. Unfortunately, the road to data strategy success is fraught with challenges, so CIOs and other technology leaders need to plan and execute carefully. Here are some data strategy mistakes IT leaders would be wise to avoid.

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7 cloud market trends and how they will impact IT

CIO Business Intelligence

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.

Marketing 143
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How to build a successful procurement strategy

IBM Big Data Hub

A procurement strategy allows an organization to navigate an increasingly complex global supply chain, adapt swiftly to market fluctuations, and achieve cost optimization, operational efficiency and growth. A procurement strategy is not merely a series of steps for acquiring goods and services.