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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Big data is extremely important in the marketing profession. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. billion on marketing analytics by 2026.

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5 Tips For Choosing The Right Digital Analytics Consulting Company

bridgei2i

5 Tips For Choosing The Right Digital Analytics Consulting Company. It involves a detailed and comprehensive understanding of the data gathered from various sources. A digital analytics consultant provides services to leverage the inherent power of data for decision making, future-proofing, and delivering better customer satisfaction.

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The dynamic forces behind data center re-transformation 

IBM Big Data Hub

Data centers are undergoing significant evolution. Catalysts and conundrums A dramatic shift in development and operations is making data centers more agile and cost-effective. Catalysts and conundrums A dramatic shift in development and operations is making data centers more agile and cost-effective.

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IHG maximizes hospitality with multicloud

CIO Business Intelligence

Turner helps drive that success by wearing two hats for the company: He oversees a product-driven organization that must develop and deliver innovative services out to hotel owners and guests continuously even as his teams continue to build out IHG’s internal technology stack and services.

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3 forces shaping the evolution of ERP

CIO Business Intelligence

Gartner has forecast that 65% of organizations will adopt ERP applications that use one or more of what it calls “fourth-era hallmarks” by 2023. Those include AI, data-centric design, systems that can be used off the shelf, functions that augment decisions, developer enablement, and customer-facing technology.

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Redefining the consumer experience: Diageo partners with SAP and IBM on global digital transformation

IBM Big Data Hub

Diageo, for example, recently reported it is experiencing remarkable growth, expanding by 36% compared to pre-pandemic levels, driven by the demand for premium alcohol and reflecting changing consumer preferences. This intriguing juxtaposition highlights the resilient nature of consumers and their desire to seek moments of joy and comfort.

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A Guide To Starting A Career In Business Intelligence & The BI Skills You Need

datapine

Does data excite, inspire, or even amaze you? Despite these findings, the undeniable value of intelligence for business, and the incredible demand for BI skills, there is a severe shortage of BI-based data professionals – with a shortfall of 1.5 2) Top 10 Necessary BI Skills. 3) What Are the First Steps To Getting Started?