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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Big data is extremely important in the marketing profession. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. billion on marketing analytics by 2026.

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Accenture acquires Excelmax to bolster chip design expertise

CIO Business Intelligence

The firm offers custom silicon solutions for consumer devices, data centers, artificial intelligence (AI), and edge computing applications, with clients in the automotive, telecommunications, and high-tech sectors. Pareekh Jain, CEO of Pareekh Consulting, noted that other consulting companies are following a similar path.

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Gartner projects major IT spending increases for 2025

CIO Business Intelligence

in 2025, one of the largest percentage increases in this century, and it’s only partially driven by AI. growth this year, with data center spending increasing by nearly 35% in 2024 in anticipation of generative AI infrastructure needs. Data center spending will increase again by 15.5% trillion, builds on its prediction of an 8.2%

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5 Tips For Choosing The Right Digital Analytics Consulting Company

bridgei2i

5 Tips For Choosing The Right Digital Analytics Consulting Company. It involves a detailed and comprehensive understanding of the data gathered from various sources. A digital analytics consultant provides services to leverage the inherent power of data for decision making, future-proofing, and delivering better customer satisfaction.

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The dynamic forces behind data center re-transformation 

IBM Big Data Hub

Data centers are undergoing significant evolution. Catalysts and conundrums A dramatic shift in development and operations is making data centers more agile and cost-effective. Catalysts and conundrums A dramatic shift in development and operations is making data centers more agile and cost-effective.

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Strategies to combat GenAI implementation risks

CIO Business Intelligence

CIOs are under pressure to integrate generative AI into business operations and products, often driven by the demand to meet business and board expectations swiftly. Samsung employees leaked proprietary data to ChatGPT. We examine the risks of rapid GenAI implementation and explain how to manage it.

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IHG maximizes hospitality with multicloud

CIO Business Intelligence

Turner helps drive that success by wearing two hats for the company: He oversees a product-driven organization that must develop and deliver innovative services out to hotel owners and guests continuously even as his teams continue to build out IHG’s internal technology stack and services.