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The Role of IT Consulting for Data-Driven Businesses

Smart Data Collective

Many businesses use big data technology to bolster efficiency. of companies say that they use data analytics in some capacity. While only 24% call themselves data-driven, the figure is growing significantly. Big data is changing the business models of many organizations. One study from Zappia found that 97.2%

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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Big data is extremely important in the marketing profession. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. billion on marketing analytics by 2026.

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Enabling a data-driven IT modernization strategy

CIO Business Intelligence

The big picture : In the midst of a rush to technology modernization, it’s critical to ensure the organization’s data assets are not overlooked. Why it matters:  Data-driven business decisions must factor prominently in modernization efforts. The bottom line:  Don’t leave data behind.

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Why Is Data Consulting Essential For A New Business?

Smart Data Collective

More companies than ever are being driven by data. They use a number of important data analytics tools to help implement their functions more efficiently. Unfortunately, big data can be mysterious for many companies. Only 13% of companies with data strategies are meeting the objectives outlined in them.

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The customer experience evolution: Today’s data-driven, real-time discipline

IBM Big Data Hub

Across arguably every industry, business leaders view a great customer experience strategy as a key differentiator. And thanks to online metrics, specific customer feedback, and data analytics, these retailers had more information about their customers than ever before. Increasingly organizations expanded what they offered.

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8 data strategy mistakes to avoid

CIO Business Intelligence

Organizations can’t afford to mess up their data strategies, because too much is at stake in the digital economy. How enterprises gather, store, cleanse, access, and secure their data can be a major factor in their ability to meet corporate goals. Here are some data strategy mistakes IT leaders would be wise to avoid.

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What is your data strategy for an AI future?

CIO Business Intelligence

As enterprises become more data-driven, the old computing adage garbage in, garbage out (GIGO) has never been truer. The application of AI to many business processes will only accelerate the need to ensure the veracity and timeliness of the data used, whether generated internally or sourced externally.