bridgei2i

APRIL 28, 2020

Despite the downturn in the market, Doug explains that enterprises should focus on data and analytics investments. My name is Aruna Babu and I’m a transformation consultant who spent a good part of the last decade crafting strategy that marries business, technology and user needs. Transcript. Aruna: Hi there! Aruna: Got it.

Enterprise 103

Enterprise Data Analytics Analytics Forecasting 103

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search. Controlled experimentation.

Optimization 154

Optimization Reporting Experimentation Metrics 154

DataKitchen

APRIL 13, 2021

As a result, vendors that market DataOps capabilities have grown in pace with the popularity of the practice. Please let us know if we have forgotten anyone or if you have any comments (marketing@datakitchen.io). DataOps requires that teams measure their analytic processes in order to see how they are improving over time.

Testing 300

Testing Machine Learning Consulting Data Quality 300

CIO Business Intelligence

APRIL 18, 2022

While it’s critical for tech leaders to communicate throughout a digital project, it’s also important to communicate appropriately, says Rich Nanda, US strategy and analytics offerings leader, at Deloitte Consulting. Rich Nanda, US strategy and analytics offerings leader, Deloitte Consulting. Deloitte Consulting. “In

Digital Transformation 145

Digital Transformation Dashboards Cost-Benefit Consulting 145

Occam's Razor

FEBRUARY 26, 2008

1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Experimentation and Testing: A Primer. Build A Great Web Experimentation & Testing Program. # Not Marketing. Often with benchmarks we get into silly arguments like how do they measure this and that etc.

Management 68

Management Experimentation Testing Metrics 68

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. In large measure that is because of the rise of programmatic buying. RM+RP+RT is finally possible.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

O'Reilly on Data

OCTOBER 13, 2020

Our previous articles in this series introduce our own take on AI product management , discuss the skills that AI product managers need , and detail how to bring an AI product to market. In Bringing an AI Product to Market , we distinguished the debugging phase of product development from pre-deployment evaluation and testing.

Management 244

Management Metrics Machine Learning Modeling 244

CIO Business Intelligence

JULY 7, 2023

A security-by-design culture incorporates security measures deeply into the design and development of systems, rather than treating them as an afterthought. No one wants to be blocked from accessing a particular app or website,” said Lorena Crowley, Head of Chrome Enterprise Marketing at Google. Caution is king, however.

Measurement 116

Measurement Experimentation Risk Enterprise 116

CIO Business Intelligence

JULY 8, 2022

After transforming their organization’s operating model, realigning teams to products rather than to projects , CIOs we consult arrive at an inevitable question: “What next?” This article was co-authored by Duke Dyksterhouse , an Associate at Metis Strategy. Disadvantages.

Cost-Benefit 118

Cost-Benefit Measurement Modeling Metrics 118

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). Should you hire Consultants (and if so when and what to look for and expect)? Marketing Ideas: Given my cluelessness when it comes to selling books, I welcome your tips / tricks / techniques / hints / suggestions about what I could do to effectively market the book.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

DECEMBER 12, 2016

My answer was: " Look for these two elements, if they are present then it is worth helping the company with free consulting and analysis. If they are not, no matter how much money or how many Analysts they have, helping them is a waste of time because nothing will live after your consulting is done." That's it.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this? " Look we might not be valuing all the performance we get from our marketing channels.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

MARCH 23, 2010

Part of it fueled by some Consultants. Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). Part of it fueled by Vendors.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. Let's do this!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

O'Reilly on Data

MARCH 23, 2023

It’s commonly believed that the more parameters, the better; that’s at least a good story for marketing to tell. Tokens ChatGPT’s sense of “context”—the amount of text that it considers when it’s in conversation—is measured in “tokens,” which are also used for billing. Tokens are significant parts of a word.

IT 261

IT Modeling Testing Risk 261

Occam's Razor

JULY 1, 2008

3 ] Provide you with a bushel of specific multichannel measurement ideas to help quantify the offline impact of your online presence. Why should you care about measuring multichannel impact? There are many jobs your website is doing, it is your job to measure the holistic impact. Bonus Tip : But don't stop there.

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

FEBRUARY 7, 2011

If you are a consultant then identifying opportunities is a smidgen harder, but you can use your experience with other clients to quantify value. There are many, many paid tools in the market (like HitWise and Compete and Netsuus). Additionally, it is exceptionally difficult to measure available demand because 1. and finally 3.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

JANUARY 7, 2014

Consulting. Second… well there is no second, it is all about the big action and getting a big impact on your bottom-line from your big investment in analytics processes, consulting, people and tools. 5: 80% of your external consulting spend is focused super-hard analysis problems. #4: Most companies hire a Web Analyst, Sr.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It covers, content, marketing and measurement. Facebook for Businesses.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167