Domino Data Lab

AUGUST 6, 2021

Develop: includes accessing and preparing data and algorithms, researching and development of models and experimentation. Monitor: includes monitoring the performance of the model, tracking metrics, as well as driving adoption of the model by those it was intended to serve. To evaluate it for yourself, register for a free 2-week trial.

Data Science 75

Data Science Testing Modeling Publishing 75

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Consultants, Analysts: Present Impactful Analysis, Insightful Reports.

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

MARCH 23, 2010

Part of it fueled by some Consultants. Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. Usually at least a test. Meanwhile see if you can convince your HiPPO to run a small test while you look for a case study (and a job). ]. What a competitive bunch!

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JANUARY 7, 2014

Consulting. Second… well there is no second, it is all about the big action and getting a big impact on your bottom-line from your big investment in analytics processes, consulting, people and tools. 5: 80% of your external consulting spend is focused super-hard analysis problems. #4: An Analysis Ninjas' work does.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. A lot of people buy tools and consulting and go love crazy with attribution modeling. If you want to make the smartest decisions about your budget allocation then leveraging the time tested methodology of media mix modeling (at its core powered by controlled experiments) is the only way to go.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this? There are few things more complicated in analytics (all analytics, big data and huge data!) Or we could not.)

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

DECEMBER 9, 2009

In this post let me share with you a common sense framework I use in my consulting engagements to figure out a home for web analysts. The four pronged real world tested probing and loaded with politics framework to find a home for Web Analytics: 1. How long has the company been doing web analytics, what is the landscape of tools?

Analytics 95

Analytics Data-driven Marketing Sales 95

Occam's Razor

FEBRUARY 26, 2008

" Or " I proposed testing / surveys / competitive intelligence / Analysts but I was shot down." 1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Here is data from our latest test." And now you have no excuse to avoid testing.

Management 68

Management Experimentation Testing Metrics 68

Occam's Razor

OCTOBER 21, 2013

This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. And of course our Acquisition, Behavior, Outcome metrics. Controlled experimentation.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

FEBRUARY 7, 2011

If you are a consultant then identifying opportunities is a smidgen harder, but you can use your experience with other clients to quantify value. But each keyword gets "credit" for other metrics. please refer to the controlled experimentation section, page 205, in the book for more. But there is no alternative.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Experimentation & Testing (A/B, Multivariate, you name it). What ideas to test first on your site? Immediately actionable web analytics (your biggest worries covered).

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

NOVEMBER 12, 2006

The problem is that you are there just to look at the car, maybe take it for a test drive. Focus on the Why (use Surveys or Lab Usability or Experimentation & Testing for example). Is Real Conversion Rate metric a good one? You have not yet saved up enough to buy a new car. You really don’t want to be sold.

Measurement 99

Measurement Analytics Optimization Marketing 99