CIO Business Intelligence

JULY 8, 2022

After transforming their organization’s operating model, realigning teams to products rather than to projects , CIOs we consult arrive at an inevitable question: “What next?” Road-mapping and transformations also become easier as each group can undertake the work that will most affect its assigned success metrics. Disadvantages.

Cost-Benefit 108

Cost-Benefit Measurement Modeling Metrics 108

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

MARCH 23, 2010

Part of it fueled by some Consultants. Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. You are never smart enough not to have a Practitioner Consultant on your side (constantly help you kick it up a notch). Part of it fueled by Vendors. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Consultants, Analysts: Present Impactful Analysis, Insightful Reports.

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

JANUARY 7, 2014

Consulting. Second… well there is no second, it is all about the big action and getting a big impact on your bottom-line from your big investment in analytics processes, consulting, people and tools. 5: 80% of your external consulting spend is focused super-hard analysis problems. #4: An Analysis Ninjas' work does.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Domino Data Lab

AUGUST 6, 2021

Develop: includes accessing and preparing data and algorithms, researching and development of models and experimentation. Monitor: includes monitoring the performance of the model, tracking metrics, as well as driving adoption of the model by those it was intended to serve. To evaluate it for yourself, register for a free 2-week trial.

Data Science 75

Data Science Testing Modeling Publishing 75

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. A lot of people buy tools and consulting and go love crazy with attribution modeling. If you really want help here, hire a very very good business (not analytics) consultant. This is exactly why the Page Value metric (in the past called $index value) was created.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

DECEMBER 12, 2016

My answer was: " Look for these two elements, if they are present then it is worth helping the company with free consulting and analysis. If they are not, no matter how much money or how many Analysts they have, helping them is a waste of time because nothing will live after your consulting is done." It is a very sad reality.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

OCTOBER 21, 2013

This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. And of course our Acquisition, Behavior, Outcome metrics. Controlled experimentation.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this? Then Experimentation. than multi-channel attribution modeling. Do You Have an Attribution Problem?

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

NOVEMBER 2, 2015

Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). It can be a brand metric, say Likelihood to Recommend. It is not that hard.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

DECEMBER 9, 2009

In this post let me share with you a common sense framework I use in my consulting engagements to figure out a home for web analysts. When I consult with large companies when they are in this (messy) state my deliverable is a 90 day plan (that relies on the aforementioned accelerators) and a 180 day plan and a 365 day plan.

Analytics 95

Analytics Data-driven Marketing Sales 95

Occam's Razor

FEBRUARY 26, 2008

1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Experimentation and Testing: A Primer. Build A Great Web Experimentation & Testing Program. # Be it for in vogue metrics like Conversion Rates or for metrics that should be in vogue like Abandonment Rates.

Management 68

Management Experimentation Testing Metrics 68

Occam's Razor

FEBRUARY 7, 2011

If you are a consultant then identifying opportunities is a smidgen harder, but you can use your experience with other clients to quantify value. But each keyword gets "credit" for other metrics. please refer to the controlled experimentation section, page 205, in the book for more. But there is no alternative.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Experimentation & Testing (A/B, Multivariate, you name it). Should you hire Consultants (and if so when and what to look for and expect)? It is a book about Web Analytics 2.0.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

NOVEMBER 12, 2006

Focus on the Why (use Surveys or Lab Usability or Experimentation & Testing for example). Is Real Conversion Rate metric a good one? Segment the Visitors in the Opportunity Pie to identify what their true levers are (in getting them to buy). What do you think? Do you already use it and this is old news?

Measurement 99

Measurement Analytics Optimization Marketing 99

Occam's Razor

JULY 1, 2008

Still some web analytics vendors and consultants are fond of saying, "Yes we can track everything, online and offline and underwear sizes, and you won't have to lift a finger!" Take that as your inspiration (not the failure of Border Bell part, the controlled experimentation part). Nice ain't it?

Analytics 116

Analytics Measurement Marketing Sales 116