Occam's Razor

JANUARY 7, 2014

Consulting. Second… well there is no second, it is all about the big action and getting a big impact on your bottom-line from your big investment in analytics processes, consulting, people and tools. 5: 80% of your external consulting spend is focused super-hard analysis problems. #4: An Analysis Ninjas' work does.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

MARCH 23, 2010

Part of it fueled by some Consultants. My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad.

Analytics 118

Analytics Consulting Metrics Experimentation 118

CIO Business Intelligence

MAY 9, 2024

Experimentation drives momentum: How do we maximize the value of a given technology? Via experimentation. This can be as simple as a Google Sheet or sharing examples at weekly all-hands meetings Many enterprises do “blameless postmortems” to encourage experimentation without fear of making mistakes and reprisal.

Enterprise 98

Enterprise Experimentation Sales Optimization 98

Occam's Razor

OCTOBER 21, 2013

As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. These changes impact my AdWords spend sub-optimally. What Is Not Going Away.

Optimization 154

Optimization Reporting Experimentation Metrics 154

CIO Business Intelligence

APRIL 24, 2024

Sales and marketing departments have long been at the forefront of embracing new technologies, and according to data provided by the Alexander Group, a revenue consultancy, 80% of hundreds of survey responses detailed that CROs have formally invested in AI for their marketing teams.

Sales 123

Sales Finance Experimentation Cost-Benefit 123

Occam's Razor

AUGUST 22, 2011

Consultants, Analysts: Present Impactful Analysis, Insightful Reports. Five Reasons And Awesome Testing Ideas. Lab Usability Testing: What, Why, How Much. Build A Great Web Experimentation & Testing Program. Experimentation and Testing: A Primer. Interviewing Tip: Stress Test Critical Thinking.

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. It is pronounced the more test. It is an acronym for a test I often use in my consulting engagements. It stands for: Money off Roof test. Google SMB channel on Facebook fails (massively) the MoR test. Facebook for Businesses.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

SEPTEMBER 13, 2016

Hypothesis development and design of experimentation. Respondents included both in-house digital professionals and analysts (56%) and supply-side respondents, including agencies, consultants and vendors (44%)." Take this as an example… How do you know that this is a profoundly sub-optimal collection of choices to provide?

Modeling 127

Modeling Reporting Strategy Consulting 127

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Media-Mix Modeling/Experimentation. I encourage you to use a consultant to help. Many reasons.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

AUGUST 13, 2012

A lot of people buy tools and consulting and go love crazy with attribution modeling. If you want to make the smartest decisions about your budget allocation then leveraging the time tested methodology of media mix modeling (at its core powered by controlled experiments) is the only way to go.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

DECEMBER 9, 2009

In this post let me share with you a common sense framework I use in my consulting engagements to figure out a home for web analysts. The four pronged real world tested probing and loaded with politics framework to find a home for Web Analytics: 1. How long has the company been doing web analytics, what is the landscape of tools?

Analytics 95

Analytics Data-driven Marketing Sales 95

Occam's Razor

FEBRUARY 26, 2008

" Or " I proposed testing / surveys / competitive intelligence / Analysts but I was shot down." 1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Here is data from our latest test." And now you have no excuse to avoid testing.

Management 68

Management Experimentation Testing Metrics 68

CIO Business Intelligence

MARCH 5, 2024

Many other platforms, such as Coveo’s Relative Generative Answering , Quickbase AI , and LaunchDarkly’s Product Experimentation , have embedded virtual assistant capabilities but don’t brand them copilots. Today, top AI-assistant capabilities delivering results include generating code, test cases, and documentation.

Cost-Benefit 113

Cost-Benefit Advertising Experimentation Software 113

O'Reilly on Data

JULY 25, 2023

Swift Papers felt like a well-scoped project to test how well AI handles a realistic yet manageable real-world programming task. I also installed the latest VS Code (Visual Studio Code) with GitHub Copilot and the experimental Copilot Chat plugins, but I ended up not using them much. That is the basic premise of my project.

Consulting 246

Consulting Interactive Software IT 246

O'Reilly on Data

MARCH 23, 2023

Many of these go slightly (but not very far) beyond your initial expectations: you can ask it to generate a list of terms for search engine optimization, you can ask it to generate a reading list on topics that you’re interested in. It was not optimized to provide correct responses. It has helped to write a book.

IT 271

IT Modeling Testing Risk 271

Occam's Razor

NOVEMBER 12, 2006

And no that is not Visits or Total Visitors in the denominator, for my perspective on why that is sub-optimal click here and read the part about Why use Unique Visitors.]. The problem is that you are there just to look at the car, maybe take it for a test drive. For exhaustive details click here. You really don’t want to be sold.

Measurement 99

Measurement Analytics Optimization Marketing 99

Alation

DECEMBER 14, 2021

These systems offer numerous web-centric features that bolster customer service and engagement, provide server scalability during periods of fluctuating traffic, and allow easy experimentation with new technologies and promotional strategies. Optimized business continuity. What is cloud-optimized? Cloud testing.

Cost-Benefit 52

Cost-Benefit Data Processing Optimization Consulting 52

Occam's Razor

FEBRUARY 7, 2011

If you are a consultant then identifying opportunities is a smidgen harder, but you can use your experience with other clients to quantify value. please refer to the controlled experimentation section, page 205, in the book for more. Alex Cohen: How to optimize with sparse data! Post Testing: Visits 30k. or non-U.S.),

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). What's the optimal organization structure (and who should own web analytics!)? What ideas to test first on your site? Should you hire Consultants (and if so when and what to look for and expect)? It is a book about Web Analytics 2.0.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

JANUARY 28, 2013

I scroll down the page and see the package, offer for free consultation and the happy family: But there is no direct indication of what the monthly price will be. But there is more to the Security Choice landing page than just passing the all-important transparency test. Being wary of the phone hard sell, I just click the back button.

Marketing 164

Marketing Insurance Visualization IT 164

CIO Business Intelligence

AUGUST 1, 2023

Abhijit Mazumder, CIO of Tata Consultancy Services, says, “Transformation priorities should fundamentally link to business priorities and what any respective organization is trying to achieve. Improving customer support is a quick win for delivering short-term ROI from LLMs and AI search capabilities. “It

Digital Transformation 97

Digital Transformation Unstructured Data Strategy Experimentation 97

CIO Business Intelligence

NOVEMBER 24, 2022

Many become coaches or consultants of low-code/no-code for companies while others within incubators or movements lead awareness and training on these technologies. He now offers independent consultations in his country where he has noticed that most people don’t know what it’s about. Above all, you learn through experimentation.”

IT 94

IT Cost-Benefit Consulting Software 94