Occam's Razor

OCTOBER 21, 2013

As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. These changes impact my AdWords spend sub-optimally. What Is Not Going Away.

Optimization 154

Optimization Reporting Experimentation Metrics 154

CIO Business Intelligence

MAY 9, 2024

Experimentation drives momentum: How do we maximize the value of a given technology? Via experimentation. This can be as simple as a Google Sheet or sharing examples at weekly all-hands meetings Many enterprises do “blameless postmortems” to encourage experimentation without fear of making mistakes and reprisal.

Enterprise 122

Enterprise Experimentation Sales Optimization 122

CIO Business Intelligence

APRIL 24, 2024

Sales and marketing departments have long been at the forefront of embracing new technologies, and according to data provided by the Alexander Group, a revenue consultancy, 80% of hundreds of survey responses detailed that CROs have formally invested in AI for their marketing teams.

Sales 128

Sales Finance Experimentation Cost-Benefit 128

Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. But if you have access to some or all of that (or can hire good external consultants), then your rewards will be very close to entering heaven. Having read this post what might be the biggest downside to experimentation? We have to do Email Marketing. We have to do Paid Search.

Measurement 119

Measurement Advertising Testing Marketing 119

Occam's Razor

JULY 24, 2018

The ability to optimize landing pages. Ignore the metrics produced as an experimental exercise nine months ago. As every good consultant know, if you have a 2×2 you can create four thematic quadrants. So, how do we ensure that each has an optimal analytical approach?

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

AUGUST 22, 2011

Consultants, Analysts: Present Impactful Analysis, Insightful Reports. Build A Great Web Experimentation & Testing Program. Experimentation and Testing: A Primer. Search Engine Optimization (SEO) Metrics & Analytics. Make a Great Vendor / Agency / Consulting Pitch – Win Big Contracts. Got Surveys?

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

DECEMBER 9, 2009

In this post let me share with you a common sense framework I use in my consulting engagements to figure out a home for web analysts. some reports going out on schedule (even if data pukes) then an optimal path might be to centralize some where (see item #2 below). [B] That breaks log-jammed discussions and politics like nothing else.

Analytics 95

Analytics Data-driven Marketing Sales 95

DataKitchen

APRIL 13, 2021

Observe, optimize, and scale enterprise data pipelines. . DataMo – Datmo tools help you seamlessly deploy and manage models in a scalable, reliable, and cost-optimized way. Varada – Self-optimizing cloud data virtualization platform. . Service and Consulting Organizations with some DataOps experience. Data breaks.

Testing 300

Testing Machine Learning Consulting Data Quality 300

Occam's Razor

FEBRUARY 26, 2008

1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. The Google Website Optimizer is free ! Experimentation and Testing: A Primer. Build A Great Web Experimentation & Testing Program. # Experimentation and Testing: A Primer. 6: If All Else Fails.

Management 68

Management Experimentation Testing Metrics 68

O'Reilly on Data

JULY 25, 2023

I also installed the latest VS Code (Visual Studio Code) with GitHub Copilot and the experimental Copilot Chat plugins, but I ended up not using them much. This theme of sub-optimal defaults will come up repeatedly—that is, ChatGPT ‘knows’ what the optimal choice is but won’t generate it for me without me asking for it.

Consulting 245

Consulting Interactive Software IT 245

CIO Business Intelligence

MARCH 5, 2024

Many other platforms, such as Coveo’s Relative Generative Answering , Quickbase AI , and LaunchDarkly’s Product Experimentation , have embedded virtual assistant capabilities but don’t brand them copilots.

Cost-Benefit 124

Cost-Benefit Advertising Experimentation Software 124

Occam's Razor

NOVEMBER 12, 2006

And no that is not Visits or Total Visitors in the denominator, for my perspective on why that is sub-optimal click here and read the part about Why use Unique Visitors.]. Focus on the Why (use Surveys or Lab Usability or Experimentation & Testing for example). For exhaustive details click here.

Measurement 99

Measurement Analytics Optimization Marketing 99

Alation

DECEMBER 14, 2021

These systems offer numerous web-centric features that bolster customer service and engagement, provide server scalability during periods of fluctuating traffic, and allow easy experimentation with new technologies and promotional strategies. Optimized business continuity. What is cloud-optimized? What is cloud-native?

Cost-Benefit 52

Cost-Benefit Data Processing Optimization Consulting 52

CIO Business Intelligence

JULY 7, 2023

There should be an optimal level of security controls, but these should not impede the employee experience or create friction in their workflows.” — Kieran Gilmurray ( @KieranGilmurray ), CEO at Digital Automation and Robotics Ltd. Caution is king, however.

Measurement 122

Measurement Experimentation Risk Enterprise 122

Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this? Understand why I believe that as designed the default position based model is sub-optimal.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). What's the optimal organization structure (and who should own web analytics!)? Should you hire Consultants (and if so when and what to look for and expect)? It is a book about Web Analytics 2.0. Qualitative and quantitative. Clicks and outcomes.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

DECEMBER 12, 2016

My answer was: " Look for these two elements, if they are present then it is worth helping the company with free consulting and analysis. If they are not, no matter how much money or how many Analysts they have, helping them is a waste of time because nothing will live after your consulting is done." This is sub-optimal.

Analytics 141

Analytics Data-driven Strategy Consulting 141

CIO Business Intelligence

JULY 3, 2023

Many organizations are pushing their CIOs to serve as strategic thought partners to the rest of the executive team , observes Tom Schoenwaelder, a principal at Deloitte Consulting. This has meant that Sezgin has embraced a culture of innovation and experimentation. “Technology is a majority of the ‘genes’ in the functional DNA.”

IT 115

IT Digital Transformation Strategy Technology 115

O'Reilly on Data

MARCH 23, 2023

Many of these go slightly (but not very far) beyond your initial expectations: you can ask it to generate a list of terms for search engine optimization, you can ask it to generate a reading list on topics that you’re interested in. It was not optimized to provide correct responses. It has helped to write a book.

IT 258

IT Modeling Testing Risk 258

CIO Business Intelligence

MARCH 6, 2023

CIOs along with researchers, consultants, and advisors agree that IT must change itself, how it works and how it organizes its workers, if it wants to gain the most benefits out of cloud computing. You can’t take your same skills and teams from on-prem to the cloud. Here, four IT leaders detail how they have taken action on this front.

IT 140

IT Strategy Cost-Benefit Consulting 140

Ontotext

DECEMBER 30, 2022

9 years of research, prototyping and experimentation went into developing enterprise ready Semantic Technology products. A major game changer was developing a rich partner ecosystem , including the best semantic technology providers, specialized consultants and global system integrators.

Enterprise 52

Enterprise Sales Cost-Benefit Marketing 52

Ontotext

DECEMBER 30, 2022

9 years of research, prototyping and experimentation went into developing enterprise ready Semantic Technology products. A major game changer was developing a rich partner ecosystem , including the best semantic technology providers, key consultants and global system integrators. Typical memory usage is now 15% to 20% less.

Enterprise 52

Enterprise Sales Cost-Benefit Marketing 52

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Media-Mix Modeling/Experimentation. I encourage you to use a consultant to help. Many reasons.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

MARCH 23, 2010

Part of it fueled by some Consultants. My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

SEPTEMBER 13, 2016

Hypothesis development and design of experimentation. Respondents included both in-house digital professionals and analysts (56%) and supply-side respondents, including agencies, consultants and vendors (44%)." Take this as an example… How do you know that this is a profoundly sub-optimal collection of choices to provide?

Modeling 127

Modeling Reporting Strategy Consulting 127

Occam's Razor

JUNE 6, 2011

1: Figure out the optimal career path for you. Having been around the block several times in several roles on all sides (practitioner, consultant, team leader, vendor, advisor) I've distilled the web analytics field into four distinct roles. Look at web analytics consulting companies. Analytics authorized consultants.

Analytics 125

Analytics Consulting Statistics Marketing 125

Occam's Razor

AUGUST 13, 2012

A lot of people buy tools and consulting and go love crazy with attribution modeling. It is hard, it is time consuming, but it also allows you to test your hypotheses on possible optimal allocations, test them in the real world, find the best answers and be brilliant with your marketing spend mix.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JANUARY 28, 2013

I scroll down the page and see the package, offer for free consultation and the happy family: But there is no direct indication of what the monthly price will be. There are 11 other things you should consider for your landing page optimization strategy: 1. Being wary of the phone hard sell, I just click the back button. It is easier.

Marketing 164

Marketing Insurance Visualization IT 164

Occam's Razor

FEBRUARY 7, 2011

If you are a consultant then identifying opportunities is a smidgen harder, but you can use your experience with other clients to quantify value. please refer to the controlled experimentation section, page 205, in the book for more. Alex Cohen: How to optimize with sparse data! But there is no alternative. or non-U.S.),

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

JULY 1, 2008

You know exactly how much online contributed to offline sales, you know how to optimize your online campaigns (buy Apple iPod terms to increase Microsoft Zune sales!!), Take that as your inspiration (not the failure of Border Bell part, the controlled experimentation part). But usually: No cookie_id = no primary key = no soup for you

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

JANUARY 7, 2014

Consulting. Second… well there is no second, it is all about the big action and getting a big impact on your bottom-line from your big investment in analytics processes, consulting, people and tools. 5: 80% of your external consulting spend is focused super-hard analysis problems. #4: An Analysis Ninjas' work does.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

CIO Business Intelligence

AUGUST 1, 2023

Abhijit Mazumder, CIO of Tata Consultancy Services, says, “Transformation priorities should fundamentally link to business priorities and what any respective organization is trying to achieve. Improving customer support is a quick win for delivering short-term ROI from LLMs and AI search capabilities.

Digital Transformation 98

Digital Transformation Unstructured Data Strategy Experimentation 98

CIO Business Intelligence

NOVEMBER 24, 2022

Many become coaches or consultants of low-code/no-code for companies while others within incubators or movements lead awareness and training on these technologies. He now offers independent consultations in his country where he has noticed that most people don’t know what it’s about. Above all, you learn through experimentation.”

IT 111

IT Cost-Benefit Consulting Software 111

Occam's Razor

NOVEMBER 2, 2015

It is an acronym for a test I often use in my consulting engagements. When you search for them, if you find them, you end up on sub-optimal landing pages. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167