Smart Data Collective

JULY 9, 2023

One benefit is that they can help with conversion rate optimization. Understanding E-commerce Conversion Rates There are a number of metrics that data-driven e-commerce companies need to focus on. It is a crucial metric that provides priceless information about your website’s ability to transform visitors into paying customers.

Optimization 74

Optimization Data Analytics Analytics Data-driven 74

AWS Big Data

NOVEMBER 2, 2023

At GoDaddy, we embarked on a journey to uncover the efficiency promises of AWS Graviton2 on Amazon EMR Serverless as part of our long-term vision for cost-effective intelligent computing. EMR Serverless on Graviton2 demonstrated an advantage in cost-effectiveness, resulting in significant savings in total run costs.

Cost-Benefit 91

Cost-Benefit Big Data Testing Optimization 91

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation. Remember my stress earlier on measuring micro-outcomes?).

Metrics 141

Metrics Reporting Analytics Marketing 141

Corinium

JUNE 6, 2019

For instance, for a variety of reasons, in the short term, CDAOS are challenged with quantifying the benefits of analytics’ investments. Also, design thinking should play a large role in analytics in terms of how it will benefit the organization and exactly how people will react to and adopt the resulting insights.

Insurance 250

Insurance Analytics Forecasting Deep Learning 250

CIO Business Intelligence

JULY 8, 2022

First, it’s a straightforward proposition whose end state is relatively easy to envision and measure, making it a nice palate cleanser for those still wrapping their heads around the broader operating model shift. Focus: Enhanced focus is perhaps the greatest benefit teams stand to gain from a division of responsibilities. Trade-offs.

Cost-Benefit 117

Cost-Benefit Measurement Modeling Metrics 117

AWS Big Data

JANUARY 9, 2024

It similarly codes the query as a vector and then uses a distance metric to find nearby vectors in the multi-dimensional space to find matches. However, not all customers who have the opportunity to benefit from k-NN have adopted it, due to the significant engineering effort and resources required to do so.

Cost-Benefit 94

Cost-Benefit Visualization Modeling Machine Learning 94

CIO Business Intelligence

MAY 20, 2024

This knowledge, generated through observation, reflection, study, and social interaction, led to a new companywide policy: “Let the grinder warm up for 15 minutes,” resulting in millions of dollars of extra profit at no additional cost. As a means of control, budgets measure performance against planned targets, influencing employee behavior.

Management 102

Management Interactive Measurement Marketing 102

CIO Business Intelligence

APRIL 18, 2022

Organizations that continued full speed ahead with their digital transformation initiatives during the COVID-19 pandemic are able to ruminate on what went right and what they would have done differently, with the benefit of hindsight. Your organization can both avoid turnover costs and preserve corporate memory.”. It’s a pitfall.”.

Digital Transformation 145

Digital Transformation Dashboards Cost-Benefit Consulting 145

O'Reilly on Data

MAY 11, 2020

It predates recommendation engines, social media, engagement metrics, and the recent explosion of AI, but not by much. The Entertainment” is not the result of algorithms, business incentives and product managers optimizing for engagement metrics. And like a lot of near-future SciFi, it’s remarkably prescient.

Modeling 188

Modeling Advertising Recreation/Entertainment Metrics 188

Occam's Razor

MAY 22, 2006

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers. Counter claims?

Experimentation 103

Experimentation Testing Optimization Measurement 103

AWS Big Data

JULY 26, 2023

Exploring the vector engine’s capabilities Built on OpenSearch Serverless, the vector engine inherits and benefits from its robust architecture. The vector engine’s compute capacity used for data ingestion, and search and query are measured in OpenSearch Compute Units (OCUs). The vector index supports up to 1,000 fields.

Metadata 52

Metadata Cost-Benefit Testing Metrics 52

The Unofficial Google Data Science Blog

DECEMBER 14, 2021

or "does this product change benefit users?" In this post, we discuss three types of uncertainty: Statistical uncertainty : the gap between the estimand , the unobserved property of the population we wish to measure, and an estimate of it from observed data. We start proxying this measurement via a rating task.

Uncertainty 56

Uncertainty Statistics Measurement Cost-Benefit 56

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. These measurement-obsessed companies have an advantage when it comes to AI.

Management 110

Management Machine Learning Experimentation Metrics 110

AWS Big Data

NOVEMBER 14, 2023

With a combination of low-latency data streaming and analytics, they are able to understand and personalize the user experience via a seamlessly integrated, self-reliant system for experimentation and automated feedback. Real-time streaming data technologies are essential for digital transformation.

IoT 55

IoT Data-driven Data Lake Data Strategy 55

Corinium

APRIL 25, 2019

For example, P&C insurance strives to understand its customers and households better through data, to provide better customer service and anticipate insurance needs, as well as accurately measure risks. Life insurance needs accurate data on consumer health, age and other metrics of risk. That’s the reward.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Occam's Razor

NOVEMBER 2, 2015

The benefits are numerous. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. Economic Value (EcV) is the value of short and long-term revenue and cost savings. It can be a brand metric, say Likelihood to Recommend. It is not that hard.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

With more features come more potential post hoc hypotheses about what is driving metrics of interest, and more opportunity for exploratory analysis. We data scientists now have access to tools that allow us to run a large numbers of experiments, and then to slice experimental populations by any combination of dimensions collected.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure. We all have smart phones, laptops, tablets and soon Smart TVs – but most of our measurements are usually done in Cookies that are device/browser specific.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

AUGUST 12, 2013

I strongly encourage you to read the post and deeply understand all three and what your marketing and measurement possibilities and limitations are. You can even use that column to adjust some of the budget allocation right now, without any attribution modeling, and measure the outcome. All three challenges are important.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

MARCH 7, 2016

Of course, measure that using the four best social media metrics !) Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? People tend to use the terms metrics and KPIs interchangeably. A good one.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

OCTOBER 23, 2006

. ‡ Never start with clickstream, it becomes “old” quickly ‡ People care about their paychecks ‡ Execution strategy: ~ Identify Senior Management hot buttons ~ Exhibit daily that you can • increase revenue • trim costs • improve customer satisfaction. 6 Reporting is not Analysis. Your Choice?

Data-driven 117

Data-driven Metrics KPI Reporting 117

The Unofficial Google Data Science Blog

OCTOBER 21, 2015

It is important to make clear distinctions among each of these, and to advance the state of knowledge through concerted observation, modeling and experimentation. Worse, the community may act on these ambiguous explanations, incurring real costs. This is very much the work of a scientist.

Slice and Dice 45

Slice and Dice Experimentation Data-driven Data Science 45

Occam's Razor

AUGUST 23, 2010

Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors. Heuristic evaluations can provide valuable feedback at a low cost ($50 in my case) in a very short amount of time (an hour in my case) and identify obvious usability problems.

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Domino Data Lab

AUGUST 26, 2019

To support the iterative and experimental nature of industry work, Domino reached out to Addison-Wesley Professional (AWP) for appropriate permissions to excerpt the “Tuning Hyperparameters and Pipelines” from the book, Machine Learning with Python for Everyone by Mark E. algorithm leaf_size metric metric_params n_jobs n_neighbors p weights.

Testing 79

Testing Modeling Machine Learning Metrics 79

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Other estimators, such as those based on matching and subclassification, may benefit from the balancing property, but the discussion of those estimators is postponed to a later post.

Statistics 44

Statistics Optimization Modeling Experimentation 44