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Is it worth measuring software developer productivity? CIOs weigh in

CIO Business Intelligence

This has spurred interest around understanding and measuring developer productivity, says Keith Mann, senior director, analyst, at Gartner. Therefore, engineering leadership should measure software developer productivity, says Mann, but also understand how to do so effectively and be wary of pitfalls.

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The Importance of Analytics in Digital Marketing

Smart Data Collective

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 103
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Machine Learning Helps Social Media Marketers Earn Higher ROIs

Smart Data Collective

We have talked extensively about some of the changes machine learning has introduced to the marketing profession. According to one analysis, companies that used machine learning in their marketing strategies boosted sales by up to 50%. How Can Machine Learning Boost Your Social Media Marketing ROI?

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Bringing an AI Product to Market

O'Reilly on Data

In this article, we turn our attention to the process itself: how do you bring a product to market? These measures are commonly referred to as guardrail metrics , and they ensure that the product analytics aren’t giving decision-makers the wrong signal about what’s actually important to the business. Identifying the problem.

Marketing 362
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Data-Driven Marketing Offers Huge Benefits for Landscapers

Smart Data Collective

Many businesses are taking advantage of big data to improve their marketing and financial management practices. billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising.

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Rising Tide Rents and Robber Baron Rents

O'Reilly on Data

Not to be confused with the ordinary sense of rent as a charge for temporary use of property, economic rents are the income above a competitive market rate that is collected because of asymmetries in ownership, information, or power. But this kind of virtuous rising tide rent, which benefits everyone, doesn’t last. It’s not our data.

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Big Data Helps Improve ROI of Trade Show Marketing

Smart Data Collective

Big data technology has rapidly changed the state of modern marketing. One of the biggest ways that brands are using big data is by optimizing their approach to trade show marketing. One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively.