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Is it worth measuring software developer productivity? CIOs weigh in

CIO Business Intelligence

This has spurred interest around understanding and measuring developer productivity, says Keith Mann, senior director, analyst, at Gartner. Streamlining to optimize productivity Agile software development is essential to innovate and retain competitiveness. Instead, it might be this emphasis on streamlining processes that matters most.

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The Importance of Analytics in Digital Marketing

Smart Data Collective

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 106
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Optimizing Cost with DevOps on the Cloud

Smart Data Collective

Are you looking for a way to reduce the cost of your development efforts? The cost savings associated with DevOps on the cloud are significant. By leveraging existing cloud-based services, businesses can save time and money by avoiding costly IT overhead costs like maintenance, licensing fees, and server infrastructure setup.

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Machine Learning Helps Social Media Marketers Earn Higher ROIs

Smart Data Collective

We have talked extensively about some of the changes machine learning has introduced to the marketing profession. According to one analysis, companies that used machine learning in their marketing strategies boosted sales by up to 50%. How Can Machine Learning Boost Your Social Media Marketing ROI?

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Data-Driven Marketing Offers Huge Benefits for Landscapers

Smart Data Collective

Many businesses are taking advantage of big data to improve their marketing and financial management practices. billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising.

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Bringing an AI Product to Market

O'Reilly on Data

In this article, we turn our attention to the process itself: how do you bring a product to market? These measures are commonly referred to as guardrail metrics , and they ensure that the product analytics aren’t giving decision-makers the wrong signal about what’s actually important to the business. Identifying the problem.

Marketing 362
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10 Examples of How Big Data in Logistics Can Transform The Supply Chain

datapine

Table of Contents 1) Benefits Of Big Data In Logistics 2) 10 Big Data In Logistics Use Cases Big data is revolutionizing many fields of business, and logistics analytics is no exception. These applications are designed to benefit logistics and shipping companies alike. Did you know?

Big Data 275