Smart Data Collective

MAY 28, 2019

Big data is giving savvy brands a significant edge in the market. They are able to use analytics and other data insights to bolster customer service, reduce marginal operating costs and scale production. One of the biggest benefits of big data is in the arena of digital marketing. Global Marketing.

ROI 87

ROI Big Data Marketing Advertising 87

datapine

FEBRUARY 22, 2022

1) What Is A Business Intelligence Strategy? 2) BI Strategy Benefits. 4) How To Create A Business Intelligence Strategy. In response to this increasing need for data analytics, business intelligence software has flooded the market. Your Chance: Want to build a successful BI strategy today?

Business Intelligence 218

Business Intelligence Strategy Cost-Benefit Key Performance Indicator 218

datapine

APRIL 21, 2022

Digital transformation of your business is possible when you can use emerging automation, Machine Learning (ML), and Artificial Intelligence (AI) technologies in your marketing. However, when it comes to digital transformation in marketing, there is a larger revolution in how marketers use modern tools and technologies.

Digital Transformation 206

Digital Transformation Marketing Advertising Scorecard 206

Smart Data Collective

JANUARY 11, 2023

Many businesses are taking advantage of big data to improve their marketing and financial management practices. billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising.

Data-driven 99

Data-driven Marketing Advertising Big Data 99

Smart Data Collective

JUNE 29, 2022

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns. Cost-effective method.

Data-driven 136

Data-driven Marketing Cost-Benefit Big Data 136

IBM Big Data Hub

MARCH 29, 2024

An effective customer retention strategy should support the company to maintain a healthy stable of loyal customers and bring in new customers. Organizations that succeed at customer retention will benefit by encouraging customer loyalty. Some of the steps to building an effective customer retention strategy are: 1.

Strategy 63

Strategy Cost-Benefit Key Performance Indicator Marketing 63

Cloudera

AUGUST 30, 2022

Data-fuelled innovation requires a pragmatic strategy. The financial sector’s evolution is unleashing myriad demands on firms operating in the market. Streaming market data, news feeds, or sending a budget alert can be introduced to a service without a complete overhaul. Embrace incremental progress.

Strategy 103

Strategy Data Strategy ROI Cost-Benefit 103

Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 137

Marketing Big Data Data-driven Sales 137

datapine

JULY 3, 2019

Social media KPIs are values that measure the performance of social media marketing (SMM) campaigns. These metrics are utilized by marketing teams to assess their efforts in all critical areas of social media-based performance, including engagement and advertising. Reach: How far are your posts traveling? In which ways? In which ways?

Metrics 219

Metrics KPI Strategy ROI 219

Smart Data Collective

JUNE 8, 2021

They have invested heavily in artificial intelligence technology to improve the performance of PPC marketing campaigns. Artificial intelligence has drastically shaped the future of PPC marketing. A growing body of research shows that the benefits of using AI can be remarkable. How is AI Changing PPC Marketing?

Marketing 121

Marketing Advertising Cost-Benefit Data mining 121

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Smart Data Collective

MARCH 23, 2023

Some companies are interested in taking advantage of the benefits of existing AI tools like ChatGPT. The ROI of creating their own AI applications can be massive, but they still need to use them cost-effectively. A study done by Deloitte in late 2022 showed that cost reduction is the top priority for CFOs.

Software 114

Software Strategy Cost-Benefit Testing 114

datapine

SEPTEMBER 6, 2022

Modern content performance reports in the shape of an interactive online dashboard present an intuitive and accessible way to assess your content’s success and its ROI in real-time and in one centralized location. Like this, they define what is working and what isn’t and improve their strategies to succeed.

Dashboards 179

Dashboards Reporting ROI Metrics 179

datapine

APRIL 12, 2023

A loyal, high-value repeat customer is worth more than a cheap sale, and by implementing the right strategy, setting the right goals, and working with the right KPIs, you will achieve the results you desire. Incremental sales is a KPI used by marketers to assess the financial value of various promotional activities.

Sales 176

Sales KPI Metrics Cost-Benefit 176

Smart Data Collective

MARCH 1, 2022

More companies are using AI technology to automate their social media marketing strategies. We previously mentioned the benefits of using data analytics to make the most of social media marketing. Social media is a highly profitable way to market. It’s arguably the most refined bot on the market today.

Marketing 121

Marketing Data-driven Cost-Benefit ROI 121

IBM Big Data Hub

NOVEMBER 30, 2023

Talent acquisition refers to the ongoing strategy and process an organization and its HR department uses to source, attract, evaluate, hire and retain the highly-qualified new employees it needs to grow. A well-crafted talent acquisition strategy has become a critical component for organizations seeking to secure a competitive edge.

Strategy 67

Strategy Cost-Benefit Consulting Data-driven 67

IBM Big Data Hub

JUNE 20, 2023

Here’s what you need to know in order to build a successful strategy. The following are the six stages of asset lifecycle management: Planning: In the first stage of the asset lifecycle, stakeholders assess the need for the asset, its projected value to the organization and its overall cost. What is an asset?

Strategy 76

Strategy Management Cost-Benefit IoT 76

CIO Business Intelligence

FEBRUARY 28, 2024

The expert predicts a substantial majority of Indian enterprises adopting SD-WAN within the next three years, showcasing the technology’s robust growth in the market. While SD-WAN may represent a higher initial investment compared to traditional routers, the long-term return on investment (ROI) is significant.

Cost-Benefit 97

Cost-Benefit Digital Transformation ROI Strategy 97

datapine

APRIL 13, 2021

Although this is positive for the many types of agencies in the market, it has also left them facing a big challenge. Starting with its definition, following with the benefits of agency reports, a list of tools, and a set of agency dashboard examples. Explore our 14 days free trial & benefit from interactive agency reports!

Dashboards 256

Dashboards Reporting Analytics Cost-Benefit 256

datapine

SEPTEMBER 29, 2022

quintillion bytes of data being produced on a daily basis and the wide range of online data analysis tools in the market, the use of data and analytics has never been more accessible. There are a lot of strategies that you can use to improve the quality of your information. 6) Data Quality Metrics Examples. With a shocking 2.5

Data Quality 241

Data Quality Metrics Data-driven Management 241

Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Visual marketing dashboards are prime examples of using big data effectively in marketing. It is no longer safe to indulge in guesswork about marketing strategies.

Dashboards 91

Dashboards Metrics Marketing Key Performance Indicator 91

FineReport

APRIL 26, 2021

There is an old saying in the marketing industry: “I know that half of the advertising costs are wasted, but I don’t know which half is wasted.” ” Today’s marketers still face this problem. That said, marketing reports are extremely important. What is a Marketing Report? Free Download.

Reporting 97

Reporting Marketing Advertising Metrics 97

FineReport

MAY 9, 2023

A digital marketing report is essential for any business that wants to generate new customers and sales. A successful marketing strategy includes modern business intelligence software and marketing reports that provide detailed data insights. Marketing, sales, and financial management would be impossible without reports.

Reporting 52

Reporting Marketing Advertising Metrics 52

CIO Business Intelligence

MAY 9, 2024

They should lead the efforts to tie AI capabilities to data analytics and business process strategies and champion an AI-first mindset throughout the organization. Collaboration also includes working with product teams on go-to-market opportunities. Artificial Intelligence, IT Leadership

Risk Management 126

Risk Management Risk Cost-Benefit Technology 126

Smart Data Collective

JANUARY 30, 2023

Every year, we hear new stories about how artificial intelligence technology is becoming more integral to the marketing profession. However, there are other benefits of AI in marketing that get less publicity. One of them is the use of AI in PPC marketing. AI technology is the backbone of many modern marketing strategies.

Advertising 97

Advertising Cost-Benefit Marketing Strategy 97

Alation

FEBRUARY 13, 2020

Hundreds to thousands of employees at more than 130 enterprises are using Alation to do everything from create a data culture to drive a customer-first strategy. There is plenty of market validation for the value of data catalogs. The research examined the potential ROI enterprises realize by deploying Alation.

ROI 52

ROI Cost-Benefit Unstructured Data Data Lake 52

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. It will ultimately help them spot new business opportunities, cut costs, or identify inefficient processes that need reengineering.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

datapine

MAY 31, 2022

3) Cloud Computing Benefits. It provides better data storage, data security, flexibility, improved organizational visibility, smoother processes, extra data intelligence, increased collaboration between employees, and changes the workflow of small businesses and large enterprises to help them make better decisions while decreasing costs.

Risk 237

Risk Cost-Benefit Business Intelligence Data-driven 237

CIO Business Intelligence

MAY 9, 2023

Like most CIOs you’ve no doubt leaned on ROI, TCO and KPIs to measure the business value of your IT investments. Of late, concerns about the public “cloud-first” approach have emerged to challenge business value and skewer ROI, TCO and KPIs. Others conducted apples-to-apples comparisons of public cloud versus on-premises costs.

ROI 121

ROI Cost-Benefit KPI Uncertainty 121

Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing.

Analytics 120

Analytics Marketing ROI Testing 120

CIO Business Intelligence

JANUARY 10, 2024

Migrating infrastructure and applications to the cloud is never straightforward, and managing ongoing costs can be equally complicated. FinOps is part of the equation, but from a CIO perspective, you need a top-down view that starts with the strategy before you talk about the components of it,” McMasters says.

Cost-Benefit 119

Cost-Benefit Measurement Optimization Metrics 119

datapine

JANUARY 21, 2020

As a result, BI can benefit the overall evolution as well as the profitability of a company, regardless of niche or industry. Download here the top benefits cheat sheet, and start reporting! Benefits Of Business Intelligence And Reporting. Let’s see what the crucial benefits are: 1. What Is BI Reporting?

Business Intelligence 259

Business Intelligence Reporting Cost-Benefit Dashboards 259

Smart Data Collective

SEPTEMBER 28, 2022

Last year, HubSpot published an article on the benefits of using AI for call center management. Though automated outbound calling holds a lot of benefits like low time expenditure and low costs, is it really effective? Are there more valuable ways to use AI to grow your business that offer a higher ROI?

Technology 124

Technology Cost-Benefit Marketing Advertising 124

DataRobot

NOVEMBER 24, 2021

Reduce its operational costs? Whatever its requirements, applying data-driven AI strategies can help. Increase ROI through Greater Operational Savings. In a survey of field service and IT staff, GE and GE Service Max found that unplanned downtime costs companies about $260K per hour. Develop exciting new products?

Cost-Benefit 98

Cost-Benefit ROI Data-driven Predictive Modeling 98

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. You'll be surprised by the steep drop in Cost per Acquisition. The Step Change Marketing Obsessions List.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

CIO Business Intelligence

FEBRUARY 7, 2024

API-first strategies on the rise APIs are ubiquitous within modern software architectures, working behind the scenes to facilitate myriad connected capabilities. “As APIs remain central to tech strategy and are more vital than ever due their use by LLMs, including OpenAI plugins,” says O’Neill.

Business Objectives 124

Business Objectives Cost-Benefit Strategy Data-driven 124

CIO Business Intelligence

JUNE 6, 2023

It is a formula designed to help businesses assess the potential value of a new investment or initiative and typically has been used for ‘business investments’ such as a new marketing campaign, or building a new manufacturing plant. Value is all about the cost/benefit analysis. Cloudera “Customers do not buy solely on low price.

Optimization 52

Optimization Cost-Benefit ROI Data-driven 52