Sisense

MARCH 26, 2021

Companies surveyed by Harvard Business Review Analytic Services (HBR) report that two of the most important strategic benefits of using data analytics are (1) identifying new revenue and business models and (2) becoming more innovative. 39% of companies want to identify new revenue and business opportunities with data analytics.

Analytics 98

Analytics Data-driven Dashboards Experimentation 98

Occam's Razor

JANUARY 12, 2015

Regardless of your experience in the space, I believe you'll find it to be of value. And along the way you'll find helpful tips, links for deep dives, and a ravishing amount of new insights. Notice I did not say standard reports, those barely cross the bar of data puking. I said custom reports. Let's go!

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Cloudera

APRIL 4, 2019

All organizations, big or small, have a unique corporate culture that has been nurtured and mastered over the years. Driving profitable growth with deeper customer insights. Over time these behavior changes become the new norm and your customer centric culture slowly begins to evolve.

Insurance 51

Insurance IT Interactive Cost-Benefit 51

Occam's Razor

JULY 6, 2016

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! But, perhaps I'm at fault for creating the problem of you spending all your time with data.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). What do you see?

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

SEPTEMBER 19, 2007

is : (1) the analysis of qualitative and quantitative data from your website and the competition, (2) to drive a continual improvement of the online experience that your customers, and potential customers have, (3) which translates into your desired outcomes (online and offline). Could mean anything or everything?

Analytics 134

Analytics ROI Strategy Marketing 134

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). Its machine learning (ML) engine provides automated insights to improve campaign performance and ROI. This is a guest post by Vinod Nambiar from Position 2.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

SEPTEMBER 29, 2009

If supported by "data" then it tends to be of the most fragile kind (usually the the fact that the CEO saw it during the Super Bowl and felt happy suffices as actionable data). Outcome #1: To attract "prospects" / new customers. Another good idea is to measure segmented Visitor Recency.

Measurement 128

Measurement Metrics Analytics Marketing 128

CIO Business Intelligence

JANUARY 23, 2023

With a career path that wound through R&D, product development, advanced supply chain, and technology, Praveen Jonnala is well positioned to lead a global IT organization as well as take the reins of operations and other core business functions. I wasn’t just someone who was a functional leader that happens to have technology experience.

Digital Transformation 145

Digital Transformation Technology Management Insurance 145

CIO Business Intelligence

FEBRUARY 26, 2024

The global outsourcing trend of the 1990s and early 2000s addressed capacity restraints through low-cost labor markets, but the lack of ownership and the transaction-based working relationships meant organizations outsourced not just the work, but also the accountability.

Cost-Benefit 93

Cost-Benefit Measurement Modeling Strategy 93

AWS Big Data

JUNE 19, 2023

Amazon QuickSight powers data-driven organizations with unified business intelligence (BI) at hyperscale. With QuickSight, all users can meet varying analytic needs from the same source of truth through modern interactive dashboards, paginated reports, embedded analytics and natural language queries.

Optimization 69

Optimization Slice and Dice Dashboards Recreation/Entertainment 69

Occam's Razor

AUGUST 9, 2016

Hence, I have been obsessed with encouraging you to get actual data to learn from. Or compressing my experience into custom reports and advanced segments I've shared. Just get access to this data and play with the actual GA account along with Adobe and IBM and WebTrends et. Jump-Start Your Learning.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

IBM Big Data Hub

MARCH 25, 2022

A database is a crucial engine for a world becoming more data driven. Businesses are more heavily relying on smart insights and emerging patterns to succeed. Advancements in software and hardware had an interplay between the rising appetite for any organization making a data-driven decision.

Data-driven 72

Data-driven Data Warehouse Data Processing Marketing 72

Occam's Razor

MARCH 18, 2013

This particular problem exists primarily because Analytics allows us to create custom reports. In some scenarios you also bump into it when you do advanced segmentation and filtering. This data gets recorded as a "hit." But it can also be an event or a custom variable (if the scope is set to "hit level").

Metrics 144

Metrics Analytics Measurement Reporting 144

Occam's Razor

FEBRUARY 25, 2014

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. Data presentation! The thing that is the difference between an organization that data pukes and the one that influences actions based on understandable insights.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

APRIL 19, 2010

" "What is segmentation?" 90% of the failures in web analytics, the reasons companies are data rich and information poor, is because they don't have DUMB objectives. Create happy customers. experiment with p type of campaigns. It is surprising how often these "simple" things come up. "What

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

Occam's Razor

APRIL 2, 2012

Included in the post are recommendations for measurement and data analysis. That's because when it comes to MCA-O2S your only bffs are a set of 16 strategies I've outlined over two posts (links immediately below) or the fantastic world of controlled experiments (as in the Verizon case above). This is going to be a lot of fun.

Modeling 152

Modeling Advertising Marketing Measurement 152

datapine

SEPTEMBER 4, 2023

Table of Contents 1) The Benefits Of Data Visualization 2) Our Top 27 Best Data Visualizations 3) Interactive Data Visualization: What’s In It For Me? 4) Static vs. Animated Data Visualization Data is the new oil? No, data is the new soil.” ” – David McCandless Humans are visual creatures.

Interactive 264

Interactive Visualization Cost-Benefit Dashboards 264

Occam's Razor

MARCH 23, 2010

Javascript tag driven click data processed in the cloud provided through a web based front end that allows you to segment and create meaningful views of the data unique to you. In fact smarter than you would be through any other channel on the planet! See through the mistruths. See through the mistruths.

Analytics 118

Analytics Consulting Metrics Experimentation 118

FineReport

MARCH 31, 2024

In 2024, business intelligence (BI) software has undergone significant advancements, revolutionizing data management and decision-making processes. Harnessing the power of advanced APIs, automation, and AI, these tools simplify data compilation, organization, and visualization, empowering users to extract actionable insights effortlessly.

Dashboards 52

Dashboards Visualization Data mining Data-driven 52

datapine

NOVEMBER 27, 2019

Data exploded and became big. Spreadsheets finally took a backseat to actionable and insightful data visualizations and interactive business dashboards. The rise of self-service analytics democratized the data product chain. The trends we presented last year will continue to play out through 2020.

Business Intelligence 361

Business Intelligence Analytics Prescriptive Analytics Data Quality 361

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! CI data collection.

Metrics 155

Metrics Reporting IT Advertising 155

Jet Global

MAY 1, 2023

By leveraging data analysis to solve high-value business problems, they will become more efficient. This is in contrast to traditional BI, which extracts insight from data outside of the app. that gathers data from many sources. These systems are designed for people whose primary job is data analysis.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52

Jet Global

OCTOBER 21, 2022

In the past, most software applications were all about “data processing.” In the parlance of old-school management information systems, that meant an almost exclusive focus on keeping accurate transactional records alongside any master data necessary to complete that mission. What Story Is Your Data Telling? Download Now.

Analytics 52

Analytics Software Visualization Dashboards 52

Jet Global

FEBRUARY 23, 2024

Implementing a PIM or PXM* solution will bring numerous benefits to your organization, in terms of improving efficiency, increasing sales and conversions, reducing returns, and promoting customer loyalty through more accurate, more complete, and more engaging product content. Here we explore these benefits in more detail.

Management 52

Management Sales Publishing Data Quality 52