Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). Benchmarking (exactly how you can do it), impactful actionable executive dashboards (what they should contain), creating a data driven organization. It is a book about Web Analytics 2.0. Qualitative and quantitative. Clicks and outcomes. RSS and RIA's.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

IBM Big Data Hub

OCTOBER 20, 2023

Major cloud infrastructure providers such as IBM, Amazon AWS, Microsoft Azure and Google Cloud have expanded the market by adding AI platforms to their offerings. Automated development: With AutoAI , beginners can quickly get started and more advanced data scientists can accelerate experimentation in AI development.

Machine Learning 71

Machine Learning Manufacturing Cost-Benefit Deep Learning 71

DataKitchen

APRIL 13, 2021

As a result, vendors that market DataOps capabilities have grown in pace with the popularity of the practice. Please let us know if we have forgotten anyone or if you have any comments (marketing@datakitchen.io). DataOps requires that teams measure their analytic processes in order to see how they are improving over time.

Testing 300

Testing Machine Learning Consulting Data Quality 300

Occam's Razor

FEBRUARY 28, 2017

If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. The qualitative surveys measuring unhappiness went down even more than before. Reporting/dashboards were terribly created ( CDPs anyone? ). You are what you measure.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. These measurement-obsessed companies have an advantage when it comes to AI.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

DECEMBER 12, 2016

AND, that if I have good ideas, they will get to market very quickly – making our engagement worth the current interaction and the continued success of new ideas after the engagement. Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above?

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

JULY 26, 2010

If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. Look at your most important work / report / dashboard. We do reports / dashboards like this one all the time: Ok great. 3: Measure complete site success. I need someone.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). It has simply not had a break to catch a breath and mature. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Cloudera

NOVEMBER 25, 2020

However, as they continue finding treatments and understanding the progression of these cancers, they now also need to serve a much higher expectation on delivery to market. And soon also sensor measures, and possibly video or audio data with the increased use of device technology and telemedicine in medical care. Challenges Ahead.

Data Warehouse 59

Data Warehouse Unstructured Data Analytics Visualization 59

Occam's Razor

FEBRUARY 7, 2011

There are many, many paid tools in the market (like HitWise and Compete and Netsuus). Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. Apply on the relevant reports to measure performance using key performance indicators. The Problem. All visits.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

FEBRUARY 8, 2021

From observing behavior closely, and from my own experimentation and failure, I've noticed consistent patterns in what great employees do and great bosses do. I work in Marketing, I can take on a project in Sales or HR or Engineering. Acquisition-Behavior-Outcomes for dashboard. See-Think-Do for Marketing.

Strategy 132

Strategy Statistics Cost-Benefit Marketing 132

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JANUARY 7, 2014

4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30. #3. The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Digital Analyst, Web Analysis Guru, Digital Marketing Analyst, so on and so forth. You know what your Return on Analytics is!

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Using a tool like True Social Metrics , you can quickly create a glorious centralized dashboard like this one for your Social Media efforts… Please see the post for more details on how to calculate each metric. It covers, content, marketing and measurement.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167