Occam's Razor

NOVEMBER 13, 2009

Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Chapter 5 The Key to Glory: Measuring Success. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation.

Analytics 71

Analytics Metrics Measurement Testing 71

DataKitchen

APRIL 13, 2021

Naveego — A simple, cloud-based platform that allows you to deliver accurate dashboards by taking a bottom-up approach to data quality and exception management. DataOps requires that teams measure their analytic processes in order to see how they are improving over time. Cynozure – Data and analytics strategy consulting.

Testing 300

Testing Machine Learning Consulting Data Quality 300

Occam's Razor

FEBRUARY 28, 2017

If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. The qualitative surveys measuring unhappiness went down even more than before. Reporting/dashboards were terribly created ( CDPs anyone? ). You are what you measure.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

IBM Big Data Hub

OCTOBER 20, 2023

Decision optimization: Streamline the selection and deployment of optimization models and enable the creation of dashboards to share results, enhance collaboration and recommend optimal action plans. Additionally, it’s crucial to consider the deployment and usage strategy for your AI platform.

Machine Learning 71

Machine Learning Manufacturing Cost-Benefit Deep Learning 71

Occam's Razor

DECEMBER 12, 2016

How do you ensure that your can zig-zag with business strategy? And, of course there is the delicious detail of this strategy not adding burden to your site's visitor experience due to it's async nature. Digital Marketing & Measurement Model. You can easily see that now my dashboard is simpler. So beautiful.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. These measurement-obsessed companies have an advantage when it comes to AI.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JANUARY 9, 2012

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Most companies are astonishingly blasé about data and possibilities of measurement. " "My dashboard should have Page Views and Exit Rate!"

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). our measurement strategies 2. success measures.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

FEBRUARY 8, 2021

From observing behavior closely, and from my own experimentation and failure, I've noticed consistent patterns in what great employees do and great bosses do. Explain strategy. And, critically, why that strategy. Someone in Strategy. Explain strategy. And, critically, why that strategy.

Strategy 132

Strategy Statistics Cost-Benefit Marketing 132

Cloudera

NOVEMBER 25, 2020

And soon also sensor measures, and possibly video or audio data with the increased use of device technology and telemedicine in medical care. An integrated, out of the box visualization and dashboard service that is integrated across multiple compute options, to expedite cross-organization collaboration with a consistent visual language.

Data Warehouse 59

Data Warehouse Unstructured Data Analytics Visualization 59

Occam's Razor

FEBRUARY 7, 2011

Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1. please refer to the controlled experimentation section, page 205, in the book for more.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. The multi-channel strategy you are executing is unique. You have to have a segmentation strategy that is unique to you. Key elements of the Web Analytics Measurement Framework.].

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JANUARY 7, 2014

The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. In service of report creation the job includes: Pulling data, writing queries, fulfilling ad-hoc requests, scheduling data outputs (reports, dashboards), liaising with script implementers / IT teams to collect more data, etc.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

More people than ever are using statistical analysis packages and dashboards, explicitly or more often implicitly, to develop and test hypotheses. We data scientists now have access to tools that allow us to run a large numbers of experiments, and then to slice experimental populations by any combination of dimensions collected.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167